Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. Another person is making negative comments about your company. In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. Lead identification.

B2B 89

B2B Marketing Sentiment Influencer 89

Oktopost

APRIL 6, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Atlassian 118

Atlassian Strategy B2B Apple 118

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Research engine for agile product teams. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Analyzing this gives you a competitive edge.

Analysis 105

Analysis Sentiment Marketing How To 105

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The opposite is true.

Report 66

Report Atlassian Brands Sentiment 66

Social Media Strategies Summit

FEBRUARY 24, 2021

Having identified this key learning, Tylenol made its new audience a focus of its SEO and marketing plans, leading to an increase in traffic to its site and greater awareness around its products. The brand wasn’t selling a new product – in fact, it published a full explainer on how to make them yourself. Your product name.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

JULY 4, 2022

However, even though you can’t renew the product, you don’t have to panic. You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. Note: Be sure to look for a social media platform that includes sentiment analysis.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day. or G2), it goes far beyond that.

Reputation 96

Reputation Sentiment Analysis Notification 96

Sprout Social

MARCH 12, 2024

Our focus is on the content that directly relates to our brand, products and the positive impact we hope to create for our current and potential customers and businesses everywhere.” With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had. That’s not a controversial statement.

Social Media 115

Social Media Sentiment Survey Marketing 115

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. The Benefits of Listening. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. brand and product names) on social.

Data 140

Data Social Media Sentiment Team 140

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Why do manufacturing companies need digital marketing?

B2B 136

B2B Marketing Construction Committee 136

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Why You Should Merge Social and CRM Data.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Why Is Brand Visibility Important for B2B? Jump to Section. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services.

Content 118

Content FAQ Sentiment Hashtag 118

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Pixlee

MAY 21, 2020

But many brands who have been able to pivot their messaging, positioning, and even product offering in 2020 have seen increased success with social advertising. In fact, the top B2B performers are more likely to use non-owned channels when distributing content and 84% use paid distribution channels. And for good reason, too.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Convince & Convert

NOVEMBER 16, 2023

Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. You’ll better understand why resonance is such a major focus of B2B content marketing once we address one of the largest variables in our lifetime: Artificial intelligence.

Content 78

Content Marketing B2B SEO 78

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Few companies outsource all social media activity to agencies or consultants. The consultant always listens to gauge audience sentiment to inform all activity.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The Best Networks for Employee Advocacy.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Oktopost

SEPTEMBER 2, 2020

Much like other B2B decision-makers, your customers and prospects spend a lot of time on social media. Many of them follow your company pages and regularly engage with your posts. Even better – do you use social data to improve how your organization market, sell and support your products and services? So we did it again!

Microsoft 87

Microsoft B2B Sentiment ROI 87

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. When someone asks for product recommendations, people might mention your brand.

Examples 103

Examples Template Templates How To 103

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Conversion rate: Track the percentage of users completing a purchase after viewing a product, the ultimate measure of social commerce success.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

ROI 96

ROI Cost B2B Organization 96

Oktopost

JUNE 15, 2023

From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management. But those major B2B influencers are only the tip of the iceberg. You’ve got to be listening in real-time.

B2B 62

B2B Sentiment Analysis Influencer 62

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. Asking questions about products or reaching out via social media. Understanding customer sentiment.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. If your company wants to go the extra mile, consider training individual sales representatives on listening. Power innovation for product and R&D teams. Is sentiment trending up or down? Are users running into bugs?

Tools 93

Tools Sentiment How To Team 93

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Conversion rate: Track the percentage of users completing a purchase after viewing a product, the ultimate measure of social commerce success.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52