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Why Great B2B Marketing Comes Down to People and Math

Oktopost

Want to hear more from renowned B2B marketing leaders? Everything now revolves around digital, social, and mobile. I’ve never met a company that was really good at being something for everyone. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Episode Summary.

B2B 75
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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Watch the recording: Want to hear more from renowned B2B marketing leaders? Christopher is a specialist in Content Governance, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary.

Brands 144
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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120
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AI App Development: Unlocking the Potential of Intelligent Applications

BeingOptimist

These technologies are already being applied to developing creative and captivating mobile applications that provide consumers with individualized experiences. This article will explain what AI mobile app development entails and why you need AI integration if you’re trying to enter this market and build an AI app.

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26 Social Media Marketing Books to Advance Your Skills

agora pulse

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Building your own personal library with some social media marketing books? Book List for Advanced Social Media Marketers.

Skills 195
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Why Content Experience Matters

Convince & Convert

If your visitors are coming in—as an example—from Twitter, they’re going to access it on mobile. “Remember when we used to go to the library at school and we’d go in there and the librarian knew every book in that library? B2B Marketing Tool, Oracle Eloqua. ” —@cnmoody. “If

Content 60
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.