Oktopost

FEBRUARY 2, 2022

She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Episode Summary.

Data 150

Data B2B Apple Marketing 150

Oktopost

JULY 6, 2022

Want to hear more from renowned B2B marketing leaders? That experience is an opportunity to showcase the individual moments that make up the relationship employees have with their company. Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience. Catch all episodes here.

Organization 125

Organization B2B Apple Meeting 125

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Christopher is a specialist in Content Governance, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary.

Brands 144

Brands Content B2B Apple 144

Oktopost

AUGUST 26, 2021

Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Meet Auseh Britt.

Eventful 118

Eventful B2B Apple Hotels 118

Oktopost

SEPTEMBER 30, 2021

Katie is Senior Director of Marketing at Replicant , a cutting-edge artificial intelligence company that is changing the way humans and machines communicate, starting with customer service. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Meet Katie Hurley. Episode Summary.

B2B 116

B2B Apple Comparison Authentication 116

Oktopost

JUNE 2, 2022

Want to hear more from renowned B2B marketing leaders? For starters, Shoshana suggests that since most product marketing teams lead market research, it makes sense for product marketers to own the company Twitter handles. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Products 125

Products Twitter Marketing Real Estate 125

Oktopost

NOVEMBER 10, 2021

Under Eric’s leadership, the company worked on advertising campaigns with brands including Nike, Toyota, and Apple and motion pictures including Iron Man, Hunger Games, and Avatar. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop. Catch all episodes here. Like What You Heard?

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B2B Apple Avatar Hosting 118

Oktopost

SEPTEMBER 22, 2021

He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he oversees the technology that supports thousands of marketers worldwide. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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B2B Marketing Apple Conference 123

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Want to hear more from renowned B2B marketing leaders? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Social Media 84

Social Media B2B Apple Policies 84

Koka Sexton

AUGUST 11, 2023

According to a survey conducted by CMI and MarketingProfs, 90% of B2B marketers feel that content operations (30%) and content strategy (29%) are the areas where they require the most attention to improve their content marketing efforts. This will help ensure that content is accurate and meets the company’s standards.

Content 52

Content Marketing Repository B2B 52

Oktopost

DECEMBER 1, 2021

Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. Catch all episodes here.

Microsoft 109

Microsoft B2B Apple Conference 109

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. This includes the latest news, updates, events, life at your company and job openings.

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LinkedIn How To Collaboration URL 115

Oktopost

JULY 28, 2022

Want to hear more from renowned B2B marketing leaders? Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B 62

B2B Apple Sample Samples 62

Oktopost

MAY 4, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees. Catch all episodes here. Episode Summary. Stay in the Loop.

Social Media 69

Social Media B2B Apple Authentication 69

Oktopost

NOVEMBER 18, 2021

Currently the VP of Marketing for PandaDoc , a fast-growing and leading all-in-one document automation software company, Shawn oversees the demand generation, product marketing, brand, communication, and go-to-market efforts – leading all intertwined efforts to scale the company to its next inflection point. Episode Summary.

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B2B Apple Marketing Startup 62

Oktopost

OCTOBER 27, 2021

A B2B sales veteran, Jason is Oktopost ’s appointed VP of Sales, North America. He has first-hand knowledge when it comes to the difficulty of starting B2B sales cycles, and he joins Oktopost to accelerate and grow North America’s sales efforts. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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B2B Apple Startup Hosting 62

Oktopost

JANUARY 26, 2022

She outlines how marketing has become central to B2B organizations and how her team gets involved in every aspect of problem-solving– which has a massive, company-wide positive impact. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop. Catch all episodes here. Like What You Heard?

Authentication 62

Authentication Strategy Brands B2B 62

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

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Company Instagram B2B Survey 120

Oktopost

OCTOBER 7, 2021

She has led full-stack marketing efforts for high-growth companies transitioning from start-up to exit. She also has experience working in large B2B hi-tech enterprises. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Meet Julie Preiss. Episode Summary. Stay in the Loop.

B2B 62

B2B Apple Journal Startup 62

Oktopost

MARCH 16, 2022

VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Watch the recording: Want to hear more from renowned B2B marketing leaders? The B2B customer journey has changed—far from the linear funnel most of us love to draw. Catch all episodes here. Episode Summary. So how can we reach them?

B2B 62

B2B Brands Apple Hosting 62

Oktopost

NOVEMBER 4, 2021

Prior to Demandbase, Paul held roles at Microsoft, AgilOne, StrongMail Systems, and several other martech companies. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

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B2B Apple Microsoft Class 62

Oktopost

JULY 29, 2021

He spun Brandwatch out as a product company in 2006 and launched the first version of ‘Brandwatch Analytics’ in August 2007. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Stay in the Loop.

Crimson Hexagon 62

Crimson Hexagon B2B Apple Authentication 62

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x library #librarytiktok #booktok #lgbt ?

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

NOVEMBER 2, 2021

As a B2B SaaS company, it wasn’t immediately clear to us how we’d make TikTok work for Sprout, but seeing brands like Adobe and Shopify kill it on the network gave us confidence and inspiration to fuel our strategy. Music and sounds from the TikTok library increase the likelihood of your video being shown in a FYP.

Strategy 117

Strategy Marketing Hashtag Influencer 117

Oktopost

SEPTEMBER 2, 2021

Daniel is a serial entrepreneur, B2B marketing expert, and social media enthusiast. With more than a decade of experience leading marketing and sales organizations in global tech companies, his latest venture is Oktopost, the only social media management and employee advocacy platform designed for B2B companies.

B2B 23

B2B Apple Social Media Management Authentication 23

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Building your own personal library with some social media marketing books? Book List for Advanced Social Media Marketers.

Skills 195

Skills Social Media Marketing Influencer 195

Oktopost

JUNE 16, 2022

Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here. Episode Summary.

Banking 25

Banking B2B Apple Forums 25

Oktopost

JUNE 3, 2021

She demonstrates how both companies and individuals can make a meaningful and positive difference in people’s lives, while fostering their own success in the process. With the help of Amanda , host Jennifer Gutman tackles the topic of brand purpose and challenges her guest on how companies can put it into action. Stay in the Loop.

Content 23

Content B2B Apple Authentication 23

Keyhole.co

MAY 9, 2023

This can build a library of UGC assets and accelerate your marketing efforts. Besides increasing brand awareness, this tactic can help build a library of UGC that you can repost as social proof to win audience trust. For instance, you can ask questions like – When did we establish the company? The choice is yours!

Instagram 52

Instagram UGC Hashtag Guidelines 52

Likeable

AUGUST 18, 2020

In this food-filled episode, Sierra Tishgart , co-founder of Great Jones, tells listeners about the origins of the company, the importance of creating content fueled by community, and how the brand is leveraging partnerships with leaders in the food space—including some of their all-time fav chefs and creators. Sierra Tishgart of Great Jones.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Convince & Convert

JANUARY 21, 2016

“Remember when we used to go to the library at school and we’d go in there and the librarian knew every book in that library? B2B Marketing Tool, Oracle Eloqua. I was five years old when I started my first company. Oracle Marketing Cloud Blog. Video Marketing Tool, Vidyard. File Sharing Tool, SlideShare.

Content 60

Content Library HootSuite Hosting 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

BeingOptimist

MAY 22, 2023

For B2B solutions, internal processes may be present. Choose a vendor: The next step is to choose a few possible AI partners to help you realize your company concept. TensorFlow and sci-kit learn are the most helpful machine-learning libraries for intelligent applications.

Applications 40

Applications Mobile Team Data 40

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Oktopost

OCTOBER 13, 2021

Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders on trends in B2B business? Catch all episodes here. Meet Larissa Gaston.

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B2B Apple Sports Class 117