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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

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How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. It’s not just a trend—it’s a proven strategy. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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Strategies to Reignite Employee Advocacy Shares

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. Meet Olivia Olivia Messina is Oktopost’s Social Media and Community Manager. So what can be done if advocate shares slow down?

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Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook.

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How to Monetize Your YouTube Channel

agora pulse

Are your videos just sitting on YouTube and not making money for you? Then check out these different ways of how to monetize your YouTube channel. Maintaining a successful YouTube channel comes with lots of perks, including daily interactions and potentially becoming an influencer or celebrity. Native YouTube Methods.

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Haily Moulton on the Recipe for B2B TikTok Success

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. But where do B2B marketers fit in? But where do B2B marketers fit in? Episode Summary. How has she done it?

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