agora pulse

NOVEMBER 10, 2020

What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Some common objectives and related metrics include the following.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Data Sentiment Metrics 69

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Metrics 130

Metrics Strategy How To Tourism 130

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. Their engagement rate went up 20%, allowing them to exceed their 2022 goal.

Examples 127

Examples Influencer Campaign Marketing 127

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. Reputation Management: How Google+ Can Be Your Best Friend or Your Worst Enemy by Business2Community.

Google 216

Google Tips Bookmarklet SEO 216

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Twitter hashtag analytics lets you delve into engagement metrics, reach, and how often your competitors’ hashtags are used. Are they worth the hype for your brand? How do you do this?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Keyhole.co

MARCH 24, 2023

This can lead to increased visibility, recognition, and influence within their industry or community. Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement.

How To 52

How To Sentiment Reputation Hashtag 52

agora pulse

AUGUST 19, 2020

76% of marketers said that organic traffic is the key metric they use to measure the success of their content. But be careful to select content from reputable sources. Builds an active community . He’s all about sharing recipes, giving credit to creators, and building an online community. Drives traffic. Validation.

Curation 130

Curation Content Curata Flipboard 130

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. Social media listening also enables you to avoid making a reputation for all the wrong reasons. . 4 – Improve Your Reputation. Perhaps teens that are head over heels about TikTok. .

Social Media 78

Social Media Brands Reputation Reddit 78

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Reputation Management. Today, I turn 30.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Hootsuite

JULY 13, 2023

These are metrics that will give you the info you need to target specific users in phase two of the social selling game: nurturing your leads. Use your social media metrics to get smarter about your content planning so you can pull in more followers — each one a potential sales lead. Cultivate community and encourage interaction.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

Communities 117

Communities Groups Groups Social Media 117

Hootsuite

JULY 24, 2023

Robust analytics and reporting features provide insight into your social media performance, audience engagement, reach, and other key metrics. This will protect the brand’s online reputation and create a cohesive digital experience. Hootsuite’s inbox gives you a single platform to perform all community management.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Hootsuite

MAY 30, 2023

Think of social media marketing for lawyers as the same as sponsoring community events and golf tournaments. To get your name out there and build a local reputation. But the more you show the types of work you do, your atmosphere, and values, the more of a reputation you’ll earn for being a firm people want to be part of.

Social Media 79

Social Media HootSuite Template Templates 79

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Highlight your company’s community involvement. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Social Media Marketing

JULY 24, 2013

Similarly, B2B decision makers use different social networks for different purposes. Metrics/Measurement/Big Data The CIPR Social Media Panel have issued new guidance on social media monitoring. Content Transparency engenders trust, and McDonald''s could use more trust. Image credit: drew domkus (Flickr).

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent. Followers per tweet.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

SEPTEMBER 2, 2015

Screen for online reputation. Are you a B2B brand focused on marketers that work in technology? What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here. So how do you engage with the right influencers as opposed to the wrong ones? Do background research.

Influencer 60

Influencer Brands Marketing Authentication 60

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost Oktopost is a B2B social media management tool that enables scheduling and automated posting, social listening, and advanced social analytics. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies can take some of this responsibility for you – from helping with targeted content creation and managing paid ad campaigns to monitoring key performance metrics. Mvpgrow Mvpgrow is a B2B marketing agency specializing in digital marketing for growth. What does a LinkedIn marketing agency do?

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Convince & Convert

SEPTEMBER 22, 2010

Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. Email is the foundation for any online marketing campaign. Warm fuzzies. All rights reserved.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Each of these strategies requires different tactics, resources and success metrics. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post?

Facebook 121

Facebook Social CRM Consultant MySpace 121

Keyhole.co

NOVEMBER 4, 2020

In addition, tracking the right metrics can improve your brand management, customer service and experience, and help you grow your brand. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. Pricing ranges from $99 – $199 per month. BrandMentions.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

FEBRUARY 13, 2022

In addition, tracking the right metrics can improve your brand management, customer service, and experience, and help you grow your brand. Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform. Pricing ranges from $99 – $199 per month. BrandMentions.

Analytics 52

Analytics Social Media Tools Price 52

ProBlogger

APRIL 14, 2014

Most importantly, test and learn from data you collect looking at engagement metrics, such as social sharing and page views. The objective of this post is not to brag but rather share data insights with the blogging community to get feedback. After carefully thinking through each option, select the one that inspires you like no other.

Case Study 55

Case Study Curation Study Startup 55

Writtent Blog

MARCH 10, 2014

Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. Through obsessive PR efforts and networking, articles authored by Energy Micro became a reputable resource, rapidly improving the brand’s positioning in their market. Hammock: Health to You. The PohlyCo: AISES.

Content 85

Content Marketing Energy Case Study 85

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. There are many metrics to measure and track on social media marketing, but the one that tells you how much conversational space you’re occupying is Share of Voice. Build Your Community. How to Measure Social Media Share of Voice.

Social Media 121

Social Media B2B Metrics Conversation 121

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. We pick our baby names before the fact.

Metrics 116

Metrics Social Media eBook Social CRM 116

Oktopost

AUGUST 10, 2023

There’s nothing wrong with this – in fact, giving excellent customer service on public-facing platforms is a great way to boost your brand’s reputation and build stronger relationships with loyal customers. But the trouble comes when you limit yourself to community management and forget to invest time into social media lead generation.

Social Media 62

Social Media UGC B2B Sentiment 62

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 123

Social Media Social CRM Strategy Consultant 123