Oktopost

JUNE 20, 2023

In this episode of Behind the Post, host Olivia Messina sits down for a solo episode to discuss strategies you can implement if advocacy shares start to dip. Meet Olivia Olivia Messina is Oktopost’s Social Media and Community Manager. She also hosts Oktopost’s B2B social media podcast, Behind the Post.

Strategy 118

Strategy B2B Apple Hosting 118

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. Meet Aliza Hornstein.

B2B 80

B2B Social Media Social Media Management Apple 80

Oktopost

JULY 29, 2022

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Hot Topics: Golden community building tips for B2B brands. Meet Jessica.

Community building 62

Community building Communities Tourism Social Media Management 62

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

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B2B Eventful Marketing Conference 118

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

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B2B LinkedIn Marketing How To 88

Oktopost

JULY 13, 2022

Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. Meet Chedva Kleinhandler. Chedva is also a Future of Work expert and the host of the Looks Like Work podcast.

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B2B Marketing Apple Microsoft 131

Oktopost

APRIL 10, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, host Olivia Messina sits down with Kari Anderson , Social Media Manager at Körber Supply Chain. Watch the live recording: Love going Behind the Post? Catch all of the episodes here!

B2B 62

B2B Apple How To Training 62

Oktopost

DECEMBER 8, 2021

Meet Justin Levy. In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Episode Summary.

Engagement 109

Engagement B2B Apple How To 109

Oktopost

MARCH 24, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? How do you build a community through rebranding? When it’s time to shift the focus of your community and hone in on who your ideal audience is, how do you reconcile the community you’re building with the one you’ve already built? Episode Summary.

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B2B Apple Hosting Meeting 69

Oktopost

JUNE 9, 2021

Meet Malin Liden. Revealing what she has learned in her role as VP, Malin talks about why brands shouldn’t be afraid to let their customers lead, the importance of community and how with the right mindset, as a leader you can spark the highest levels of innovation, no matter the generation, role or working style. Stay in the Loop.

B2B 118

B2B Apple Review Authentication 118

Oktopost

JULY 18, 2022

In this episode, Olivia Messina, Social Media and Community Manager at Oktopost is opening up about her experience with social media burnout and sharing her top 6 tips to prevent it. Meet Olivia. Olivia Messina is Oktopost’s Social Media and Community Manager. Wellness and self-care tips to regain focus & spark creativity.

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Social Media Management Social Media How To B2B 69

Oktopost

APRIL 14, 2022

Host, Olivia Messina takes on a solo episode to discuss building your employer brand on social. It’s essential that your employer brand be rooted in a positive work culture, and you have the means of communicating those values and experiences to candidates. Meet Olivia. Episode Summary.

Social Media 69

Social Media Social Media Management B2B Apple 69

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Want to hear more from renowned B2B marketing leaders? Meet Colin. Catch all episodes here. Episode Summary.

Social Media 84

Social Media B2B Apple Policies 84

Webbiquity SMM

APRIL 13, 2021

Rooms are often hosted by industry experts and even celebrities such as author Malcolm Gladwell, Kevin O’Leary of Shark Tank, Aston Kutcher, Wiz Khalifa, Kevin Hart, Drake, Chris Rock, and Oprah. Meetings are an effective tactic for collaborative work, when they are truly necessary and properly managed.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

NOVEMBER 7, 2022

Addie Peters sits down with Host Olivia Messina to discuss her transition from teaching to tech and how she approaches social strategy for a global brand. You’re in for a treat as your host, Olivia Messina , takes the other side of the mic. You’re in for a treat as your host, Olivia Messina , takes the other side of the mic.

Social Media Management 23

Social Media Management Meeting Social Media B2B 23

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

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B2B Press Release Apple Loyalty 89

Oktopost

MARCH 16, 2022

VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Watch the recording: Want to hear more from renowned B2B marketing leaders? The B2B customer journey has changed—far from the linear funnel most of us love to draw. Meet Nicole. Catch all episodes here. Episode Summary.

B2B 62

B2B Brands Apple Hosting 62

Oktopost

NOVEMBER 21, 2022

Adeline Peters steals the host seat to interview and get to know Colin Day. In this week’s episode of Behind the Post, Adeline Peters is taking the seat as host to welcome Colin Day , live and in person. In this week’s episode of Behind the Post, Adeline Peters is taking the seat as host to welcome Colin Day , live and in person.

Brands 62

Brands Apple How To Hosting 62

Oktopost

JUNE 6, 2022

Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. She breaks down step by step the importance of the voice of your customers, the role of community, and best practices for social media managers. Creating customer facilitated community focused on best practices and relationships.

Social Media Management 69

Social Media Management Apple B2B Meeting 69

Oktopost

NOVEMBER 18, 2021

Meet Shawn Herring. Shawn is also an active Forbes Councils Member contributing much insight to the B2B marketing community. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary.

B2B 62

B2B Apple Marketing Startup 62

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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Influencer LinkedIn B2B Industry 88

Direct Marketing Observations

MAY 13, 2022

It’s Snap, Reddit, Instagram, Twitch, Tik-Tok, We-Chat, and What’s App, in addition to a host of newcomers such as GETTR, Discord, Truth Social, and Clubhouse. With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. Rubber, meet the road.

B2B 112

B2B Social Media Conversation Platform 112

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers.

Social Media 230

Social Media Jive Marketing B2B 230

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Sprout Social

JANUARY 27, 2021

If brands are serious about celebrating the Black community, that commitment needs to extend into all aspects of the business and become part of the fabric of a brand’s culture. There’s a fine line separating appreciation and appropriation, and companies that cross that line risk backlash from the very communities they seek to uplift.

Brands 129

Brands Authentication Communities Campaign 129

Buzz Marketing for Technology

NOVEMBER 9, 2011

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. FOUND the ROI of Social Media for B2B Marketers! I think it is fair to say that Social Media.

Social Media 198

Social Media Jive ROI Press Release 198

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. You want them to be able to make connections and build trust within their own community.

How To 62

How To B2B Training Survey 62

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

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LinkedIn Tips Skills URL 113

Waxing UnLyrical

OCTOBER 21, 2016

I’ve already been in Memphis for a day’s worth of client meetings (no Graceland this time ). TONS of opps to meet up here AND a special, private event, if you can make it: Sat., 23 , 5-6 pm, Expert Express on building B2B communities using the 7C Social PR Framework. I’m in the middle of an eight-day trip to three cities.

Eventful 100

Eventful Conference Consultant Hosting 100

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Waxing UnLyrical

MAY 18, 2015

Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago, co-hosted by WWPR , ColorComm , and Johns Hopkins , all organizations I’m involved with in some capacity or other. Content Marketing: Without Community, It’s Only Half the Equation. Have a look-see. Based in the Washington, D.C.,

Insurance 100

Insurance Consultant Reputation Industry 100

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

Examples 227

Examples Communities Brands Forums 227

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Reddit could be a great place for you to host AMAs: “Ask Me Anything” threads popular on the platform. But the way to build true community is by replying to comments and DMs that others leave on your posts. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

SEPTEMBER 6, 2013

When wine blogger Debbie saw a tweet from Keryl asking her followers about the idea of creating a Happy B h Wine , she knew right away they had to meet. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Jay is the founder of [link] and host of the Social Pros podcast.

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Keyhole.co

MAY 9, 2023

In this post, we’ll explore six compelling Instagram contest ideas to help you host giveaways like a pro. Hosting an Instagram giveaway can help brands – Multiply followers and engagement: Incentivize the audience to engage with your content. When done right, it can help attract, engage, and build a community of loyal customers.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Host a Live Event. Image credit: StockSnap on Pixabay.

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B2B LinkedIn Strategy Marketing 244