Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 107

Influencer Marketing Collaboration ROI 107

Webbiquity SMM

MARCH 7, 2019

Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! . •

Eventful 145

Eventful Social Media Badge Hashtag 145

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

DECEMBER 22, 2019

Oktopost specializes in social media management for B2B companies. For B2B companies, which often overlook social media marketing, Oktopost can help them them not only track brand mentions but also demonstrate how those mentions and social engagements impact sales opportunities.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

MARCH 11, 2024

Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. A high number of views suggests your page is engaging your network, opening doors to new opportunities and collaborations. You can even track hashtags and top trends for optimizing your strategy.

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

OCTOBER 19, 2023

For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Scope the terms, hashtags and keywords to monitor No surprises here. Powerful social listening combined with a consolidated, collaborative inbox means you never lose track of those crucial conversations.

Reputation 97

Reputation Sentiment Analysis Notification 97

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

MARCH 9, 2023

Pro: Agorapulse offers some unique collaboration features like the ability to label important posts or assign a post to a teammate. Pro: Nuvi’s robust platform also includes content planning, publishing, creation, and collaboration tools. Sendible’s listening capabilities include mention alerts and hashtag and keyword monitoring.

Tools 84

Tools Sentiment Hubspot Price 84

Later

APRIL 7, 2021

Influencer Marketing Doesn’t Work for B2B Brands. Will it be a one-off post for a specific campaign, or will you collaborate with them for an extended period of time? Hello Fresh ‘s #HelloFreshPartner hashtag has over 7K posts: View this post on Instagram. Myth #5: Influencer Marketing Doesn’t Work for B2B Brands.

Influencer 80

Influencer B2B Instagram Price 80

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Use hashtags Hashtags are a great way to get your content seen by more people. Use hashtags Hashtags are a great way to get your content seen by more people. Make sure you use relevant hashtags in your posts to reach a wider audience.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Use hashtags Hashtags are a great way to get your content seen by more people. Use hashtags Hashtags are a great way to get your content seen by more people. Make sure you use relevant hashtags in your posts to reach a wider audience.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more. This ensures maximum visibility and engagement.

Instagram 52

Instagram Meme Tips Marketing 52

Direct Marketing Observations

MAY 7, 2010

3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 11) #SEO411 Weekly chat to collaborate with colleagues and other marketers about their questions and ideas about SEO. 11) #SEO411 Weekly chat to collaborate with colleagues and other marketers about their questions and ideas about SEO.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Sprout Social

NOVEMBER 23, 2022

With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. Collaboration is the best ticket to success. And content is the key to reaching them.

LinkedIn 115

LinkedIn Tips Curation Training 115

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. Create your own branded hashtag to make your tweets easier to find. Identify the hashtags most associated with your industry. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Keyhole.co

MARCH 4, 2023

And what better way to do so if not by collaborating with an influencer suitable for your brand’s niche? Social engagement Collaborating with influencers can drastically boost your social media following. Here are a couple of KPIs you can set while planning your influencer marketing campaign: 1. get more people to buy. What about you?

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Hashtags need to be used strategically in order to be seen by potential customers. But what platforms are best for financial services? Great for employer branding and humanizing your brand.

Platform 84

Platform Social Media Insurance Education 84

Unmetric

JUNE 11, 2019

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. Here’s yet another comprehensive tool for B2B enterprises to manage their social accounts. The tool even helps you find the right influencers in your niche to collaborate with. Pricing: $400 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

NOVEMBER 29, 2023

Trackers : Through the tracker feature, you may monitor stats not only for your channel but also for any number of YouTube channels, hashtags, or keywords. Influencers Tab : To help you better analyze the impact that influencers and collaborators bring to your channel, you can use influencer-tracking tools.

YouTube 59

YouTube Analytics Analysis Engagement 59

Buffer Social

JULY 23, 2019

Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. We mentioned earlier that influencer marketing has expanded into places like B2B and non-traditional sales. Understanding influencer marketing and micro-influencers. Enjoy the show?

Influencer 75

Influencer Strategy Marketing Survey 75

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. What hashtags are the attendees, sponsors and event organizers using? Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. What hashtags are the attendees, sponsors and event organizers using? Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline.

Eventful 90

Eventful Tips Training Authentication 90

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Koka Sexton

OCTOBER 18, 2014

Teams can utilize the following resources within TeamLink and the new Sales Navigator to encourage team-based sales collaboration: Common Connections: Identify who you have in common and then ask your fellow team members to provide a warm introduction. Remember the Clues.

Tips 96

Tips Template Templates LinkedIn 96

Sprout Social

JULY 31, 2019

A complete calendar of hashtag holidays for 2019. Add Brand Keywords & Instagram Hashtags. How to build a better business with B2B social listening. For more information on each of these post types, check out our Introduction to Publishing in Sprout. Reply to a message in the Smart Inbox. Related Articles. Related Articles.

Team 83

Team Notification Report Metrics 83

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. When a candidate is evaluating your company to decide if they want to apply and work there, they will be more likely to be onboard with the company when seeing it as fun, collaborative environment.

Loyalty 60

Loyalty Social Media Engagement Training 60

Oktopost

AUGUST 8, 2023

For B2B brands looking to maximize quality lead conversions and diversify their digital presence beyond the traditional marketing avenues, social media publishing holds as much promise as a diamond mine. Because collaboration is the key to ingenuity, particularly when it comes to matters that impact more than just one department.

Social Media 62

Social Media B2B Marketing Collaboration 62

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. Also, review your image and hashtags to ensure they’re accurate for your post. Use relevant hashtags if possible. Click the schedule button, and you’re done.

LinkedIn 91

LinkedIn How To Collaboration Analytics 91

Social Media Strategies Summit

AUGUST 11, 2022

Trailhead members — known as Trailblazers — are encouraged to collaborate and meet fellow users based on shared interests, job roles, and locations. As a supply chain software provider, Kinaxis is very much in the B2B world, and it’s opted to create a closed brand communit y — one that’s only open to Kinaxis customers and partners.

Examples 228

Examples Communities Brands Forums 228

Writtent Blog

SEPTEMBER 3, 2013

Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference. Once they’re delighted with your blog, then what? Boring Industries Can Create Amazing Content.

Conference 72

Conference Marketing Hubspot Metrics 72

Keyhole.co

SEPTEMBER 17, 2020

Users also gain access to social listening and monitoring tools, social media team collaboration, community management and more. Starting at $79/mo after a free trial, Agorapulse also gives your brand the power to monitor various hashtags and conversations directly through your social management platform.

Social Media 111

Social Media Tools Price Social Media Management 111

Sprout Social

DECEMBER 20, 2023

Which means you need a tool that enables collaboration between your teams—ideally with AI capabilities to speed you up too. The calendar also enables seamless collaboration with in-calendar notes, content placeholders, drag-and-drop functionality and Approval Workflows that enable internal and external stakeholder reviews.

HootSuite 112

HootSuite Brands Price Collaboration 112