Remove Authentication Remove Project Remove Retail Remove Social Media
article thumbnail

Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. Young people are driving the movement.

Retail 99
article thumbnail

How To Create A Social Media Style Guide

Keyhole.co

No matter how you interact with brands on social media, you must have noticed one similarity — their consistency over every channel they use. So, how do top brands ensure cohesiveness across their social media presence? By following an on-brand and strategic social media style guide diligently.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to become a social media manager: 6 Tips from experts

Sprout Social

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

article thumbnail

10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

That diss track, in turn, morphed into Mid-Day Squares’ first NFT project that converted the accompanying music video into 500 original artworks. As a creative brand, the NFT launch felt like a natural, authentic extension of what Mid-Day Squares was already doing. New product drops, exclusive merch, ultra-rare art, and retail deals.

Examples 177
article thumbnail

How 2020 Changed Social Media: Checking In On Our Trends Predictions

Hootsuite

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. It also changed how we use social media. This blog post summarizes: Our 2020 social trends predictions that came to pass. What social networks are doing.

Trends 144
article thumbnail

15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 111
article thumbnail

80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. Brand awareness is the key to unlocking more purchases on social. movies, songs, etc.)

Buy 140