Ignite Social Media

JULY 6, 2023

In today’s digital age, personal branding on social media is more important than ever for thought leaders and executives. If you’ve been tasked with developing a social media presence for your executives, we’ve summarized 12 key points to consider as you get started.

Social Media 168

Social Media Tips Authentication Resources 168

Sprout Social

AUGUST 16, 2022

For years, social media has been dominated by aesthetic. LinkedIn posts weren’t just about your professional experience, they were about your entire professional outlook. But social media trends shift constantly. BeReal is a social media platform built around spontaneity. What is BeReal?

Authentication 75

Authentication Social Media Notification Curation 75

Webbiquity SMM

NOVEMBER 2, 2021

Now that social media has become such a key part of our lives, social media platforms (as well as purpose-built professional networking platforms like Kinetic ) may be the best places for networking. Different social media platforms lend themselves to different social experiences.

Industry 241

Industry Social Media Tips Platform 241

Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What kinds of content should you be posting to LinkedIn? What should I post on LinkedIn?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 354

Tips Marketing Privacy Influencer 354

Social Media Strategies Summit

JULY 28, 2021

Have you ever thought about generating leads from social media? billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. With a user base of 3.78

Social Media 264

Social Media Discount Influencer B2B 264

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. That clever LinkedIn or eye-catching Instagram post? Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.

Social Media 200

Social Media Google Tips Template 200

Sprout Social

JUNE 3, 2024

It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially. But why is this important for marketers to understand?

Social Media 99

Social Media Content Remix Social Graph 99

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social.

ROI 246

ROI Social Media UGC Discount 246

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.

Hashtag 153

Hashtag Social Media Strategy UGC 153

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

Eventful 205

Eventful Social Media Notification LinkedIn 205

Buffer Social

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. That’s particularly true for businesses and employees active on LinkedIn. What is employee advocacy?

LinkedIn 93

LinkedIn Brands Authentication Project 93

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. And yet, social advocacy examples continue to be the exception. It piques interest. It piques interest.

Authentication 87

Authentication Examples Class Team 87

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. What’s the difference between thought leadership on social media vs. a cold email with similar content?

Social Media 80

Social Media Tools B2B Team 80

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. This year, plan for more changing audience preferences and deeper social media fragmentation. Retailers go all-in on Instagram and TikTok.

Social Media 105

Social Media Strategy Exercises Retail 105

Your Escape From 9 to 5

JULY 1, 2022

Social media is just such a trend. In fact, social media is more than a trend as it is here to stay. But because social media has grown so fast, most marketers have been forced to learn how to use it “on the job.” In this post, learn how to develop a social media strategy that pays.

Social Media 75

Social Media Strategy Marketing Loyalty 75

Pam Moore

JANUARY 14, 2019

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? Do people really want to know what I ate for lunch? ” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. Transparency.

Authentication 99

Authentication Brands Template Templates 99

Later

MAY 28, 2021

LinkedIn is no longer just for job hunting. With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . Ready to get started?

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action.

Social Media 104

Social Media Authentication Communities Campaign 104

Hootsuite

JULY 5, 2023

Recent changes to API access on Twitter and Reddit have brought the topic of social media APIs into the news. APIs power many of the tools and features we use every day in apps and marketing tools — but they’re essentially invisible to everyone but developers. 1 Social Media Tool Create. Everyone wins.

API 89

API Social Media HootSuite Reddit 89

Buffer Social

OCTOBER 30, 2023

I may not have Justin Welsh's celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly.

LinkedIn 86

LinkedIn Strategy Template Templates 86

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. LinkedIn: 10K TikTok: 957.6K

Influencer 59

Influencer Social Media Strategy Marketing 59

Social Media Strategies Summit

FEBRUARY 4, 2021

In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Where else would they go besides social media?

B2B 130

B2B LinkedIn Strategy Brands 130

Buffer Social

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business 113

Small Business Social Media Strategy Authentication 113

Pam Moore

JUNE 8, 2017

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions. Transparency. transparency — adj.

Authentication 167

Authentication Brands Training Communities 167

Ignite Social Media

NOVEMBER 13, 2023

In today’s digital world, your social media strategy lives and dies by captivating visual content. We’re sharing four stellar examples (and a bonus) any brand can learn from to spark your social content creation. Leverage Reviews for Powerful Social Proof Positive customer reviews are marketing gold.

Social Media 98

Social Media Transportation Review Instagram 98

Keyhole.co

JANUARY 26, 2024

The Kardashians are the original apex influencers who perfected the model of conquering social media with intriguing content and popularity. Skims’ content marketing strategy uses the same genius, leading to its top position. Here’s the total followers on Skims’ main social media accounts. LinkedIn: 137K TikTok: 1.3

Influencer 59

Influencer Social Media Strategy Marketing 59

Buffer Social

JANUARY 8, 2024

In November 2023, LinkedIn reached a huge milestone: it passed the one-billion-user mark. But only 1 percent of LinkedIn users actively publish content on the platform, meaning there’s still a lot of growth waiting to happen – and many potential followers to gather.

LinkedIn 95

LinkedIn How To Newsletter Collaboration 95

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. Recycle your content Repurpose, repurpose, repurpose.

Social Media 119

Social Media Template Templates Skills 119

Buffer Social

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter. I love learning new things on LinkedIn — it’s been an incredible resource for me after pivoting from journalism to marketing back in 2021.

LinkedIn 128

LinkedIn Brands Template Templates 128

Hootsuite

JULY 20, 2023

Wondering what to post on LinkedIn? A well-crafted LinkedIn post can help you differentiate yourself or your brand and build relationships that drive career success. Still, coming up with LinkedIn post ideas can be awkward, not to mention a total time suck. Make sure whatever you write is authentic and not forced.

LinkedIn 85

LinkedIn HootSuite UGC Authentication 85

Buffer Social

NOVEMBER 29, 2023

Social media had a pretty interesting year, from the rise of the creator economy to the constant addition of new features and the dozens of X alternatives that came and went. We saw the increased focus on collaborative content by Instagram with the collab posts feature and paid partnership tags on TikTok and LinkedIn.

Social Media 99

Social Media Collaboration Social Media Management Newsletter 99

Hootsuite

FEBRUARY 20, 2024

Great social media stands out , and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. 1 Social Media Tool Create. This Linkedin post walks the walk.

Template 106

Template Templates Social Media Diagrams 106

Buffer Social

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. What we’re witnessing in today’s tough economy is the inevitable rise of social selling. The reality is that the best LinkedIn users are marketing machines. I’ve been posting on LinkedIn 1x per week for 6 years straight. The ROI is insane.

LinkedIn 113

LinkedIn Tips Skills URL 113