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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

You’re probably already managing several social media platforms for your brand. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Does TikTok and the opportunities it provides align with my social media goals?

Questions 104
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Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why.

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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. How to have a never ending flow of content ideas for social media, blog posts, video and more! Insurance agents. Want the blueprint for social marketing success right now?

Industry 152
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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. How to have a never ending flow of content ideas for social media, blog posts, video and more! Insurance agents. Want the blueprint for social marketing success right now?

Industry 132
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Hiring a Social Media or Digital Marketing Agency? Answer These 10 Questions First

Pam Moore

Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. Many business leaders struggle with budget allocation for social media and digital marketing.