Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. Travel and Leisure.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. LifeWellTravelled: Cathay Pacific sets the travel tone. LiveThere: Airbnb Uses Data For Hashtag Inspiration.

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For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

Keep in mind, a New Media Artist’s loyalty is to their readers , the people they inform and inspire, while sharing their authentic experiences. Here’s how you can interact with New Media Artists, aka Travel Bloggers: * Introduce yourself on Twitter and their blogs ; interact with questions and suggestions for their visit. You can send an email message to your customer email list telling them to follow your hashtag to meet real people who are visiting here. *

8 Professional Speaker Tips to Ignite Trifecta Success for Audience, Event Hosts and YOU!

Pam Moore

The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. What hashtags are the attendees, sponsors and event organizers using? Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline. Stay on top of key dates, deadlines, travel needs and opportunities to build relationships.

Professional Keynote Speaker Tips for the Magic Trifecta Success with Your Audience, the Event and YOU!

Pam Moore

The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. What hashtags are the attendees, sponsors and event organizers using? Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline. Stay on top of key dates, deadlines, travel needs and opportunities to build relationships.

How to Become an Instagram Influencer: 13 Tips for Beginners

Keyhole.co

Make the Most of Hashtags 10. To maintain authenticity, make sure you choose a niche that aligns with your interests and expertise. Make the Most of Hashtags. When it comes to Instagram, nothing drives content discovery better than hashtags do.

New Media Artist-in-Residence Program for Lanai

Bare Feet Studios

I’ve been meaning to write more about the innovative travel blogger program I am doing with the L?na?i I started the conversation here with some advice for travel destinations. They are being treated as guests, Hawaii-style, and honored as “New Media Artists-in-Residence&# to reflect each person’s talent as a travel story-teller in his/her unique style and perspective, for their diverse online communities. Shannon Hurst Lane – Traveling Mamas.

This weeks #Social Media Tweetchat Topic: Socializing My Business – What Comes After the Chit-Chat?

Direct Marketing Observations

The speed by which information travels socially is simply overwhelming, good or bad. The only way to get your businesses out front will be to look beyond the shallow dialogue like openness, authenticity, transparency and building relationships that is prevalent today and start understanding how the sciences will continue to influence business and consumer expectations. Tags: social media hashtag social media jason breed kris colvin marc meyer social business

TikTok Marketing for Video-Obsessed Marketers

Pixlee

TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Tapping into this saves time and helps your brand feel more authentic. You can also link to your brand’s landing page or create a hashtag social media contest.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Post-pandemic, live business events will return but will need to up the experience to get people to travel. There are no big costs for food or an alluring venue, and speakers will often participate for a reduced (in some cases, zero) fee as there’s no travel involved.

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Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags.

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How to Make Money on Instagram

BeingOptimist

Most new users use a hashtag to find a product on Instagram. Hashtags also give you the power to reach the right people and monetize your product page. It is important to include relevant hashtags and partner up with influencers if you know them.

Ambassador Marketing in 2021: The Stats Marketers Need to Know

Pixlee

RackPack Ambassador Diego Huerta shares a photo with his Yakima car rack, but also makes his posts more personal than a paid ad by detailing his travel experience in the caption. Start by searching through your brand mentions, existing followers, and related hashtags on social media.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. What Hello BC did: The tourism industry is having a rough year, with air travel down 95% and nearly everyone cancelling their summer vacation plans.

The Definitive Guide to Running a Social Media Contest in 2021

Pixlee

This is where social listening comes in; in addition to monitoring your engagement rates and reach on each social media channel, track your brand mentions and hashtags related to your industry to determine the best social outlet to reach your customers.

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Hosting Influencer Events: The Dos and Don’ts

Pixlee

However, as the social media world continues to become more and more saturated with paid endorsements and advertisements, influencer marketing is at risk of losing its impressive success rates due to the rising skepticism consumers have towards the authenticity of brand partnerships.

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

Their followers are interested in them because they feel an authentic connection to them or whatever made the influencer ‘Instagram Famous’. You can build a more authentic brand partnership. These influencers also report sharing authentic, quality content and engaging with their followers. Through a simple anecdote about running (which many of us can identify with), Driftwood was able to authentically promote Audible.

9 Tips for Writing Engaging Social Media Captions

agora pulse

I’ve often used captions with a beautiful image to drive home hard truths, like in the case of the recent Kashmir lockdown,” says Siddhartha Joshi , a Mumbai-based travel photographer. Audiences are looking for authentic content that speaks to them and connects them to a brand.

“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan. For example, scanning hashtags, brand mentions, and location-based information on social media can yield relevant UGC.

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How National Geographic’s Successful Social Media Campaigns Build Engagement

Pixlee

Wanderlust is a campaign that invites amateur photographers to submit their best travel photos – and to date, there are more than 55,000 photos on Instagram with the #wanderlustcontest hashstag. How Travel Marketers are Leveraging User-Generated Content: For travel marketers wondering how to make a successful social media campaign, look no further than user generated content. According to the Social Times , user generated campaigns are an untapped goldmine for travel brands.

We Analyzed A Million #Halloween2020 Social MediaPosts – This Is What We Learned

Keyhole.co

posts with the hashtag #Halloween2020, which resulted in 5.5 Using their hashtag #bettermoments to promote the app on social media was a questionable decision. It is quite difficult to track a hashtag that most people would use in a context that is completely unrelated to your brand.

Micro-Influencer Outreach: How to Find, Retain, and Empower Micro-Influencers

Pixlee

Brands may choose to collaborate with them to promote products via authentic posts rather than paid ads. For instance, on Instagram and YouTube, you will find beauty bloggers who review makeup products as well as travel vloggers who document different areas they visit. Kylie Jenner.

The 5 Things Social Media Marketers Need to Know about Mental Health

Pixlee

So, we see people with perfect bodies and flawless skin living an enviable lifestyle of travel and luxurious experiences. . Prioritize authenticity to nourish yourself and your community, and seek out an influencer marketing solution that reduces your own workload. .

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7 Great User-Generated Content Campaigns

Pixlee

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. When they noticed that massive amounts of content with the hashtag #SeeAustralia were being shared on social media, they realized it was a great opportunity to bring travelers into the conversation.

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#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

Simply follow the hashtag every Wednesday from 2—3 p.m. January 18, 2017: Travel Industry Content With #SproutAllStar Keri Jaehnig. This week we’ll talk social content creation for the travel and hospitality industry with Sprout All Star , Keri Jaehnig. Keri currently works in online marketing but has spent several years in international educational travel leading tours for Smithsonian Student Travel. Cheers to 2017!

How to Create a Winning Pinterest Profile

Later

It also tells Pinterest that you’re an authentic and active user, which will help with your overall ranking and discoverability! #2: Consider Having a Branded Hashtag for Pinterest. It’s also a good idea to place your branded hashtag in your bio, like outdoor mega-brand REI : .

10 Ways You Can Beat the Instagram Algorithm

Pixlee

Delta Airlines reposts travel photos from its customers to inspire the brand account’s followers looking forward to visiting their dream destinations. Use Hashtags Correctly. Using relevant hashtags in each post increases the reach of your posts.

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How to engage customers on social with brand storytelling

Sprout Social

Intrepid Travel focuses on small group adventure travel. They post travel images from their past customers on Facebook to show prospective travelers how awesome a travel experience can be with Intrepid. Takeaway: Use a hashtag that involves your customers. This involves being authentic. Authenticity is what the brands I mentioned in this article have in common.

The right fit: How to find influencers for your brand’s marketing campaign

Sprout Social

On the other hand, a well-matched influencer can develop an authentic and loyal relationship with a brand that is much more powerful in the eyes of consumers. Take Jason and Nikki Wynn, who run the travel and sailing account, Gone with the Wynns on YouTube.

How to Use LinkedIn for Beginners

Later

Adam Frisby , founder and CEO of In The Style, regularly shares snippets of his story on the platform, including the struggles that have shaped his business journey: Authentic, inspiring storytelling builds trust with your audience and gives them insight into your brand or company’s progress.

16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Well, it’s time to wake up because Maersk’s Instagram feed is full of personable shout-outs to its crews, beautiful sunset shots from the deck of the barge, and other content that shows what traveling the world on a container ship looks like behind the scenes (at least the fun and cool parts).

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. For example, if your company is a travel provider, in January you may want to track keywords like “winter blues” and “vacation.”.

The Ultimate Guide to Writing Good Instagram Captions

Later

Should you use emojis and hashtags? And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . And I can’t get anything (like actually, ANYTHING ) done when I’m traveling, whiiiiich means I’ll be at home in NYC until the very end of September. ????????? And photo-wise: Old travel photos?

5 Video Optimization Tips That Are Incredibly Easy to Follow

agora pulse

Damon and Jo, two travel bloggers, keep all their videos on their Damn Millennials Facebook series under two minutes in length. You’ll have more control and you’ll come off as more authentic to your audience at the same time. Based on Peg’s recommendations, the challenge participants will need to create and post a video on the social platform of the day using the contest hashtag #MakeWaves. The following post was written by Anastasia Melet of wave.video.

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How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

That content can then be transformed into marketing content that is authentic and makes users feel connected to the brand. The company invited fans and followers to join in the celebration by sharing photos, stories, and memories with the #LittleRedWagonDay hashtag. Traveling with pets can often be a challenge, but not with Kimpton Hotels. Travelers and guests can rest easy knowing their pets are as pampered as they are.

Social Media Platforms that Yield the Best User-Generated Content

Pixlee

Not only does Instagram provide high-quality photos and videos, but streamlined tagging, hashtags, and high user growth make Instagram the top social media platform for collecting customer content for most brands. But for product and brand testimonial style Tweets, brands can repurpose to add an authentic voice to their product description pages. Don’t be afraid to go outside the box to find appealing content.

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How to Use Instagram for Business: A Practical Step-by-Step Guide

Hootsuite

Air France , for example, alternates between destination shots, window seat views, travel amenities and airplane pictures. What hashtags do you use? Tell authentic brand stories that have a beginning, middle and end. Use the right hashtags.

Top 9 Tips On Becoming A Full-time Social Media Influencer

So Influential

They share their authentic opinions in the content they distribute. For example, you can join travel and lifestyle or beauty and fashion. Your followers trust you because your content is grounded in authenticity and reliability.

Top 5 Fashion Social Media Campaigns in 2020 [+ Key Takeaways]

Keyhole.co

The results: From the first post on September 14th, the hashtag #DSNYStateOfMind gathered 100.7 Prada allowed Charli to promote their brand in her own authentic way: through her dance videos. The hashtag #SavageXFentyShow was trending on social media during and after the show.

How Suggested Replies Can Increase Your Social Response Rate

Convince & Convert

Available for Enterprise Plans and built on machine-learning algorithms, Suggested Replies create efficiency while maintaining authenticity and preserving your brand’s style and voice. When a branded hashtag experiences an increase in mentions, it’s important that followers aren’t being ignored. For Monarch, a privately owned travel group in the United Kingdom, social customer care is key, especially on Twitter.