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Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

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5 Video Optimization Tips That Are Incredibly Easy to Follow

agora pulse

Design for Mobile First. From the moment of conception, you need to be thinking about your video in terms of mobile devices first, everything else second. Not only are most people going to wind up viewing your video on a mobile phone anyway, but there are a lot of social media platforms like Snapchat that are ONLY mobile networks.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Or, engage a famous influencer to talk about your product and create a branded hashtag–like Shaq and Papa John’s Pizza did below. Be authentic Short-form video content is all about authenticity.

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10 Social Media Predictions for 2019

agora pulse

Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). The campaign got over 3,000 uses of the hashtag in under a year and 14,000 visitors to their website. Launched in June, IGTV is the new video app exclusively for mobile users.

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Now you can also plan and schedule Instagram Stories directly within Buffer, on web or on mobile. Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag.

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12 Myths Holding You Back From Instagram

Later

According to the rumor mill, your posts could be “shadowbanned” (blocked from the Instagram feed) for using the same hashtags over and over, or liking too many posts. . And when asked about the shadowban conspiracy, Instagram stated that “it doesn’t hide people’s content for posting too many hashtags or taking other actions”. .

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Instagram Tips for Creatives: Optimizing Your Instagram Portfolio

Later

Example, for many photographers, location and the ability to travel is a huge factor for clients. Make sure you’re posting content you love – your authenticity and inspiration will be contagious! Being authentic in how you promote your work will help you attract the “right” types of clients you’re looking for!