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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Brand authenticity matters. Feature your CEO sharing handy industry tips. Grey: Put a Human Face on Your Brand.

B2B 259
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Mastering The Social Media Shift: 8 Key Trends Shaping Digital Success

Social Media Network Marketing

From the rise of short-format videos to the increasing importance of authenticity and transparency, understanding the latest trends is crucial for success. Transparency and Behind-the-Scenes Content: Consumers value transparency and authenticity in brands.

Trends 56
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. What is customer marketing? In fact, it’s quite the opposite.

Strategy 120
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

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How to Use Instagram’s New Live Rooms Feature

Later

In a press release , Instagram hinted at just some of the potential ways brands and creators could use the new feature: “Start a talk show, host a jam session or create with other artists, host more engaging Q&As or tutorials with your following, or just hang out with more of your friends.” . Will you be using Instagram’s latest feature?

Features 104
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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

It’s authenticity, visualization and peer-to-peer recommendation all rolled into one. Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. Using the GoPro app, users can edit photos and video and share directly to Instagram (including a nifty Stories upload feature), Facebook, YouTube and more.

UGC 55
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Rethinking the influencer-brand relationship

Sprout Social

They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.