yMarketingMatters

JANUARY 27, 2019

Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. The Need for a Documented Content Strategy. 2019 will be about the quality of content, not the quantity. Why is this important?

Tips 130

Tips Content Marketing Patterns 130

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. This is where AI tools for content creation can come into play. In fact, according to Insider Intelligence , 3 in 4 marketers are using AI tools for content creation.

Tools 62

Tools Content B2B Social Media Management 62

Webbiquity SMM

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Oktopost

FEBRUARY 13, 2023

As social media continues to play a vital role in the way businesses connect with their customers and promote their brand, the need for powerful and efficient tools to manage and create content has never been greater. Uniform branded content sometimes feels alienated and not personally connected to the advocates.

Social Media 62

Social Media Tools Content Social Media Management 62

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 103

Influencer Brands Collaboration Authentication 103

Ignite Social Media

AUGUST 30, 2022

BeReal is the latest craze in social networking apps, one which directly calls out other platforms for their performative nature, all while demanding that its own users “BeReal.” This demographic is unsurprising, as the app caters to the generation’s desire for authenticity on social media. But completely authentic?

Review 176

Review Brands Authentication Notification 176

Pam Moore

JUNE 12, 2019

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. You need a structured plan to be successful using social media.

Authentication 111

Authentication Strategy Brands Twitter 111

yMarketingMatters

JANUARY 27, 2019

Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. The Need for a Documented Content Strategy. 2019 will be about the quality of content, not the quantity. Why is this important?

Tips 100

Tips Content Marketing Patterns 100

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? Consumers today are much savvier and appreciate authenticity.

Trends 147

Trends Strategy Marketing Authentication 147

yMarketingMatters

JANUARY 27, 2019

Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. The Need for a Documented Content Strategy. 2019 will be about the quality of content, not the quantity. The post 3 Content Marketing Tips for 2019

Tips 100

Tips Content Marketing Patterns 100

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. But like on all social networks, trends on YouTube come and go. Spotify uses Shorts to promote events and promote or repurpose podcast content. Creator-led content. This list will help.

YouTube 139

YouTube Trends Strategy Content 139

Mindjumpers

APRIL 19, 2013

Creating content is not something new, we have been doing this for ages. But the way marketers understand content has been changing. Because of the development of social technology has the emphasis on human social behavior on digital platforms increased. And in this way the world is getting socially connected.

Content 147

Content Authentication Communities Collaboration 147

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. They get too hung up in bits, bytes, pretty pictures and forget why they are creating content to begin with.

Content 163

Content Training Marketing Industry 163

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time.

Content 143

Content Metrics UGC Conversation 143

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. When do they feel most compelled to make a purchase?

Social Media 113

Social Media Strategy Exercises Retail 113

Pam Moore

SEPTEMBER 20, 2020

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. Your network is your net worth. It's not enough to only gain attention.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

Authentication 42

Authentication Brands CSR Hotels 42

Pam Moore

MAY 30, 2018

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. How do you win authentically in a way that you earn trust, draw people closer to you organically and not push them away with spammy tactics?

Social Media 157

Social Media Authentication Metrics Feed 157

Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What kinds of content should you be posting to LinkedIn? What’s the best time of day to post it?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Convince & Convert

FEBRUARY 2, 2016

But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent? With 1,600 brands, 1.2

Authentication 60

Authentication Social Media Retail Forums 60

Sprout Social

SEPTEMBER 30, 2022

Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. With this strategy, salespeople use social listening to learn what their target audience is talking about online. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Pam Moore

MAY 27, 2019

Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Shorten the sales cycle because you establish trust and an authentic relationship faster?

Data 106

Data Brands Strategy Authentication 106

Pam Moore

JULY 10, 2017

The reality is that content is the core of not only the social and digital web but of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. It's everywhere. Click To Tweet.

Content 166

Content How To Marketing Training 166

Buffer Social

JANUARY 23, 2024

Head of Communications and Content Hailley Griffis has loved connecting with other moms.   Your content will appear over a Threads background like the one below (but note that any media you add won’t be automatically shared as a regular feed post).  Follow along with our transparent roadmap for progress. ” 4.

Team 103

Team How To Instagram Authentication 103

Oktopost

FEBRUARY 7, 2022

Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. A must-listen episode for any social enthusiast! Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Meet Milena Farber.

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). Authenticity is Key Fostering authentic and engaging communication is pivotal.

Reputation 125

Reputation B2B Guidelines Policies 125

Ignite Social Media

AUGUST 30, 2022

BeReal is the latest craze in social networking apps, one which directly calls out other platforms for their performative nature, all while demanding that its own users “BeReal.” This demographic is unsurprising, as the app caters to the generation’s desire for authenticity on social media. But completely authentic?

Review 85

Review Brands Authentication Notification 85

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Answer key questions like: What kind of content does our audience want from our brand? How do they expect us to sound?

Social Media 127

Social Media Template Templates Skills 127

Pam Moore

JUNE 5, 2018

Without our content in the form of images, videos, audio and text, they would have nothing. The always on, always connected, always social and noisy, digital world of today presents tremendous opportunities for businesses small and large to achieve local, national and even global attention and brand awareness. If not, you should be!

Brands 157

Brands How To Authentication Training 157

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online.

Content 113

Content Marketing Loyalty Findability 113

Pam Moore

MARCH 4, 2018

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to.

Feed 165

Feed Feedly News Social Media 165

Sprout Social

APRIL 4, 2023

Table of Contents What is a brand advocate? They post positive content about your brand simply because they love what you offer. Their user generated content (UGC) is considered to be much more authentic than brand messaging. Their contacts, family and friends trust this content. Is brand advocacy right for you?

Brands 129

Brands ROI Authentication UGC 129

Buffer Social

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business 113

Small Business Social Media Strategy Authentication 113

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? If you are not planning your content for 2020 you are already falling behind. The last thing your audience and dream customers want from you is more content. They want human connection. Do I have your interest yet?

Template 78

Template Templates Social Media Content 78