Sprout Social

FEBRUARY 12, 2024

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. Improves SEO Influencers increase your brand’s online presence by sending high-quality external links to your website and contributing to social SEO.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 118

Platform Social Media Tumblr Reddit 118

Pixlee

MARCH 7, 2019

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Often times, your passionate customers and existing social followers can have the same effect. Remember, authenticity is key when selecting influencers. Micro-Influencers for the Win.

Travel 63

Travel Hotels Brands UGC 63

Pixlee

JULY 30, 2019

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. I work with socially, sustainable and eco-conscious brands. Jen Morilla. Luisa Ruocco.

Travel 66

Travel Influencer Delicious Authentication 66

Hootsuite

OCTOBER 30, 2023

We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Not one of my #incredible #hashtags helped my content get discovered?!

Hashtag 106

Hashtag HootSuite Apple Instagram 106

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples). Let’s dive in.

Examples 101

Examples Social Media Skills Team 101

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Pixlee

JULY 28, 2021

Marketing content mixes are more diverse than ever before. And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. While larger brands are sometimes able to create content in-house, it’s often time-consuming and expensive. Pros and Cons of Agency Content.

UGC 98

UGC Brands Content Authentication 98

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video 144

Video Social Media Strategy Film 144

Ignite Social Media

JUNE 10, 2022

With social media, we can celebrate practically every day with an overabundance of fun, obscure, and sometimes downright bizarre holidays. Social holidays are a fun way for your brand to engage with your followers, spread a little cheer, and show some personality. A travel brand might post about chocolate from around the world.

Brands 145

Brands Authentication Education Conversation 145

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. More than 40% of digital shoppers use social media to research new brands and products.

Social Media 145

Social Media HootSuite Template Templates 145

Pixlee

FEBRUARY 8, 2021

Social media helps us connect with friends, family, and even strangers from halfway around the world. However, social media can also breed negativity, which can affect people’s mental health. For some people, affirmation on social media in the form of likes and comments can affect self-esteem.

Social Media 97

Social Media UGC Marketing Communities 97

Pixlee

APRIL 4, 2019

Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. Instagram is a great social media platform for harvesting the best UGC. With the rise of smartphones, every user has become their own publisher.

Platform 69

Platform UGC Social Media Content 69

The Realtime Report

MAY 22, 2023

It can include adapted content, like recommendations, in-app guidance, or personalized customer support. Social Media Monitoring Monitoring social media is tracking comments about your company, its goods, or its services. Speed and agility are necessary to make the most of your social media interaction platform.

Platform 91

Platform Engagement Loyalty API 91

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. For content creators, this means monetizing their subscribers is key. So how can these two be together?

Content 59

Content How To Influencer Reputation 59

Sprout Social

JANUARY 20, 2017

It’s expected that most people will take a vacation and then post pictures and videos of their trip on social. This makes marketing for travel professionals easy, right? Even in an industry overwhelmed with user-generated-content , there are challenges. Create Content That Elicits Emotion. Storytelling. SproutChat.

Travel 40

Travel Industry Geotagging Content 40

Hootsuite

APRIL 18, 2022

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. A good collection of hashtags on your Instagram Reel is the key to getting your content discovered. Travel hashtags for Instagram Reels. travelling. Best Instagram Reels hashtags for 2022.

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Hashtag Instagram HootSuite Travel 141

Sherrilynne Starkie

FEBRUARY 14, 2019

“Canadian Living has built that trust through authenticity, ingenuity, dedication to quality content and backing up what we say with what we do.” They know the same quality goes into all of our content, whether it’s fashion and beauty, travel, relationships, health and fitness or home and garden.”

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Badge Fashion Travel Survey 150

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Leveraging partnerships with travel influencers can help hospitality and travel brands reach a wider audience and boost engagement and bookings all while showcasing the brand in an authentic and organic way.

Travel 66

Travel Influencer Brands Airlines 66

Diva Marketing Blog

JUNE 19, 2016

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. Enjoy Jay's Story. avid food TV viewers.

Travel 75

Travel Hosting Social Media Influencer 75

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Prioritize User-Generated Content. Doing so can encourage more user-generated content your way.

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Strategy Marketing Banking Influencer 175

Webbiquity SMM

JULY 2, 2019

Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. People skim past buzzword-laden content , maybe glancing at the occasional well-turned phrase, but rarely engaging or responding. Using Cats Gives Your B2B Marketing More Authenticity.

B2B 170

B2B Meme Marketing Authentication 170

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 105

ROI Influencer Marketing Survey 105

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

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Social Media How To Hosting Hashtag 111

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! How Brands can Celebrate Juneteenth on Social Media. If not, you’re probably not alone.

Social Media 106

Social Media Brands Creative Commons Education 106

Ignite Social Media

AUGUST 28, 2023

There was also a recent legal case where a well-known influencer sued a brand for breaking her contract early after posting politically charged content that misaligned with the brand’s identity. Have a Solid Contract Once you decide to work with a social media influencer, have a solid influencer contract in place.

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Influencer Brands Travel Sentiment 78

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Conduct competitor research Identify influencers your competitors are collaborating with and examine the engagement and response to their content. Looking to build buzz for your UK-based brand? Build your strategy.

Influencer 100

Influencer Brands Fashion Review 100

Sprout Social

JUNE 14, 2022

But senior content creators (also known as “granfluencers”) are reaching across generational lines. So why is granfluencer content so compelling? Part of the appeal of senior influencer content is the surprise factor. But senior content creators challenge the idea that life ends at retirement age.

Influencer 98

Influencer Authentication Class Travel 98

Later

JULY 29, 2021

During this time, Laura also started a marketing consultancy company, and “soon built a portfolio of clients servicing social media strategy and content production.”. How do you support this on social media? Our mission is to inspire creative thinking with content based on art, culture, and travel.

Brands 66

Brands Travel Instagram Curation 66

Sprout Social

NOVEMBER 17, 2022

According to The Sprout Social Index™ , consumers find short-form videos 2.5x And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Use video to carry out a social media contest. Give your engagement a boost by creating a social media contest fueled by video.

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Types Instagram Brands Collaboration 118

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

Influencer 188

Influencer Metrics Campaign Survey 188

Waxing UnLyrical

DECEMBER 4, 2018

Online influencers are successful, in large part, because they are genuine about themselves with their audience and they require authenticity in their interaction with brands. Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers.

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Influencer Trends Marketing Real Estate 193

Hootsuite

AUGUST 30, 2022

But as we’ve learned from all sorts of shiny new social media features over the years (ahem, Twitter Fleets): Just because you can do something doesn’t always mean you should. After all, Instagram’s goal is ultimately to create an entertaining, engaging content hub. Authenticity is the ultimate algorithm hack.

HootSuite 91

HootSuite Authentication Instagram Construction 91

Waxing UnLyrical

AUGUST 10, 2016

Our brains are wired to find visual content especially compelling. Pictures, videos, and other visual media are processed 60,000 times faster than text. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos.

Content 100

Content UGC Loyalty Hotels 100

Pixlee

AUGUST 10, 2020

Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Creating Compelling Content on TikTok.

Video 98

Video Marketing UGC Hashtag 98

Rebekah Radice

MARCH 19, 2017

Using social media before, during, and after an event will set you apart. As a speaker , I spend a lot of time traveling, networking and connecting. Want to get a jumpstart and use social media for your next event? How ALL Wildly Successful People Use Social Media for Events. How do I know?

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Eventful Social Media Conference Hashtag 132