Authentication Conference Influencer Instagram 
Ignite Social Media
JUNE 3, 2024
Additionally, their values and tendencies are likely to trickle up and influence the behaviors and expectations of older generations over time. Here are 10 Gen Z social trends that should impact your current strategy Prioritize Authenticity and Realness Gen Zers highly value authenticity and realness from the brands they follow.
Social Media Strategies Summit
JANUARY 21, 2021
After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection.
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Social Media Strategies Summit
MARCH 1, 2024
Nike gets it right in this example: View this post on Instagram A post shared by Nike (@nike) From the very first shot, viewers see the Nike branding alongside Megan Thee Stallion’s name and the title of their collaboration, Hot Girl Systems. But there are plenty of signs that audiences are craving more authentic voices.
Sherrilynne Starkie
AUGUST 29, 2018
This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Read on… Instagram takes action on fake accounts. Top 5 Content Marketing Influencers and Experts are women. Facebook introduces 3D posts.
Social Media Strategies Summit
MAY 25, 2021
Whether you’re already using Facebook and Instagram or still considering it, this blog features some actionable tips on how your agency can best leverage Facebook through its many tools. By enrolling, Facebook will help your agency adopt stronger account security protections, like two-factor authentication. Image Source: Facebook GPA.
Social Media Strategies Summit
NOVEMBER 30, 2022
Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. Find the right influencer — one who aligns with your values and audience — and their personality rubs off on you, helping to communicate who you are as a brand.
Later
APRIL 5, 2020
Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. But at the same time, engagement on sponsored content is increasing as Instagram usage has increased by over 40%. View this post on Instagram.
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