Pam Moore

SEPTEMBER 27, 2017

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” How about called you?

Strategy 167

Strategy Brands Avatar Training 167

Pam Moore

AUGUST 8, 2019

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. It is what your customers experience when they come in contact with your brand and the people who make it what it is, good or bad.

Brands 60

Brands Strategy Reputation Training 60

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

MARCH 26, 2019

It's in the DNA of successful franchisor founders to empower their tribe of franchisees and customers to be the best brand evangelists in the world. Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Many franchisors will state they are a big fan of digital and social.

Organization 106

Organization Social Media Brands Training 106

Pam Moore

SEPTEMBER 26, 2020

SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield. Communicating on social networks is not the same as a real face to face conversation that happens between two or more human beings. Do Politics and Personal Branding Go Together? . Supporting Resources .

Brands 78

Brands Meme Training eBook 78

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. What niches or subcultures does our brand resonate with?

Social Media 128

Social Media Template Templates Skills 128

Buffer Social

JANUARY 23, 2024

Be authentic and helpful I’ve often seen people talk about how different Threads feels different to other social media platforms. Of course, it’ll depend on what the Threads algorithm predicts you’ll like, but my experience on Threads has been a lot more wholesome than I’ve found elsewhere.  

Team 103

Team How To Instagram Authentication 103

Pam Moore

MARCH 5, 2019

Social Profit Factor Strategy Mastery Course Pack (available for a LIMITED time – our top Strategy Courses in ONE Bundle!). Need help taking your brand to the next level? Need help taking your brand to the next level? Social Profit Factor Training Academy and Marketing Nutz Can Help! . SoundCloud.

Marketing 109

Marketing Template Templates Analysis 109

Pam Moore

MAY 15, 2019

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. There are also agencies who claim to help brands big and small build relationships with an influencer marketing program. billion dollar industry in 2019.

Influencer 109

Influencer Brands How To Marketing 109

Oktopost

APRIL 28, 2024

What’s the difference between thought leadership on social media vs. a cold email with similar content? A social media presence builds trust, humanizes you, and establishes your credibility and authenticity. Why is social media for sales a must-have? The main platform for professionals, of course, is through LinkedIn.

Social Media 69

Social Media Tools B2B Team 69

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Just because they are doesn’t mean you should be, of course, but it could be a sign that it’s worth testing. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos.

Questions 104

Questions Banking Insurance HootSuite 104

Pam Moore

JUNE 16, 2017

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You did your research on the social networks. So you think you know your audience?

Social Media 167

Social Media Diagrams Training Communities 167

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. We care about people so much!

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

OCTOBER 12, 2020

In order to reach the finish line, we have to guide our audiences from being unacquainted with our brand to awareness, and from awareness to consideration. A content marketing funnel, of course, is only as good as its ingredients. Your audience can’t consider your brand and convert if they aren’t aware of it. Consistency.

Content 143

Content Metrics UGC Conversation 143

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones. But they are a good place to start.

Trends 166

Trends Marketing Influencer B2B 166

Keyhole.co

MARCH 7, 2024

To simplify the process for you, we’ve divided the guide into three sections – prepping your account, growing your influence, and working with brands. Although the steps focus on Instagram, note that many of them can apply to other social platforms as well. Prepping your account 1.

Influencer 52

Influencer Instagram Tips How To 52

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 Perhaps the best way to break down the answers to these questions is by assessing what is working for brands today. And with these brilliant Facebook campaign examples from big brands in mind, you can roll out your own campaign that totally slays.

Campaign 142

Campaign Facebook Influencer Embedding 142

Buffer Social

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. Be authentic & transparent Communities are built on relationships.

Communities 78

Communities Social Media Community building Groups 78

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. We believe so! Try it now for free. Sean McCabe.

Instagram 69

Instagram Influencer Brands Upcoming 69

Social Media Marketing

APRIL 23, 2013

Target has a "show don''t sell" content strategy Digiday goes inside IBM''s social content strategy The fledgling content site Medium has acquired the journalism startup Matter , which has concentrated on long form journalism. 5 ): Advice for Clueless Brands on Social Media. Twitter''s new #music app launched on April 18.

Social Media 165

Social Media Tumblr Authentication comScore 165

Sprout Social

JUNE 20, 2016

If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. Promotion is only a small aspect of a social media strategy. What Is Personal Branding? Do you see the power?

Social Media 83

Social Media Brands Template Templates 83

Sprout Social

DECEMBER 7, 2018

Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. Quite the opposite, actually.

Publishing 98

Publishing Facebook Authentication Overview 98

Buffer Social

MAY 23, 2023

It’s easy to see why people are worried, but if a video about the theme song of a network that creates content for kids and tweens has four million views, then we might not be approaching the topic of short attention spans correctly. This opens up some concerns for creators. Any videos you’re particularly proud of?

Tips 95

Tips Newsletter Course YouTube 95

Waxing UnLyrical

FEBRUARY 19, 2014

We cover the specifics in our self-paced online social media privacy course. That really isn’t a legal issue, unless the employer is encroaching on workers’ rights, employee privacy, or creating the risk of liability by trying to control what employees do or don’t say in their personal social media accounts. In the U.S.,

Social Media 240

Social Media Privacy Training Policies 240

Pam Moore

FEBRUARY 23, 2019

Facebook can be a game changer for small business and even corporate brands. Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more. With more than 1.52

Small Business 60

Small Business How To Facebook Template 60

Janet Fouts

JANUARY 13, 2018

It’s a bit long, but here are some highlights from his post : “…recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” What does it mean? What should you do?

Facebook 125

Facebook Marketing Discount Authentication 125

Diva Marketing Blog

JANUARY 23, 2012

For the most part, social networks and social media were never really intended for business communications. Expect for LinkedIn of course. When savvy brand managers saw their customers were congregating aroiund these virtual water coolers , ah ha moments began. Think about it. Some smartly. There was none.

Social Media 82

Social Media Brands Exercises Guidelines 82

Pam Moore

FEBRUARY 27, 2019

They don't know you or your brand and aren't sure if your content is worthy of them actually hitting play. Importance of the BRAND YOU in connecting with your audience and inspiring them to listen and watch your content. Driving the right call to actions for your audience and your brand. People are not always pushing play.

Template 60

Template Templates Analysis Authentication 60

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. Influencer marketing is one of the fastest ways to ignite your brand, grow community and tap into the power of social media. 8 Steps to Develop a Social Business Plan (white paper). Supporting Resources.

Influencer 60

Influencer Activities Content How To 60

Buffer Social

MAY 30, 2023

Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. If you’re creating for a brand, lean into the low-fidelity style of short-form videos and showcase the people and processes behind your product/service.

Video 76

Video Film Meme Trends 76

Convince & Convert

APRIL 19, 2017

These numbers speak loudly about the way social networks are pushing company pages towards a pay-to-play model. Looking at the facts, I understood that B2B marketers need to rethink their social media strategy. Simply being on social media and posting content is no longer enough. Employee Advocacy Boosts Brand Awareness.

B2B 109

B2B Social Media Organization Study 109

Hootsuite

JUNE 29, 2023

It’s also important for maintaining the brand’s reputation. A social media style guide is a set of rules that dictate how your brand shows up on social. These cover things like your brand voice, visuals, and personality. TL;DR: Social media guidelines include things like tips, tools, and best practices.

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. The reality, though?

Marketing 90

Marketing How To Authentication Discount 90

Buffer Social

AUGUST 29, 2016

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. We believe so! Track Maven. NASA ( @nasa ).

Instagram 75

Instagram Influencer Brands Upcoming 75

Pam Moore

DECEMBER 9, 2019

They are looking to escape from the noise and spam of the digital web and the brands that treat them only like a number. Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. They want human connection.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

They are looking to escape from the noise and spam of the digital web and the brands that treat them only like a number. Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. They want human connection.

Template 78

Template Templates Social Media Content 78

Diva Marketing Blog

AUGUST 29, 2011

Do we expect too much from social media and in particular social networks? Social media has become a one-stop shop for extending the brand. . does social media really fit as a branding tactic? First, I guess we better figure out what is this thing called "branding." So I got to thinking.

Social Media 75

Social Media Brands ROI Authentication 75