Convince & Convert

APRIL 12, 2012

Our friend, Vanessa Sain-Dieguez from Hilton Hotels is going to join us in a little bit. I think a few years ago the social media world was nervous about what people might say when you make yourself available as a brand or a service organization. Vanessa Sain-Dieguez, Hilton Hotels @vsdieguez. Jay : It is going to be fantastic.

Hotels 118

Hotels Instagram Authentication Social Media 118

Pixlee

APRIL 8, 2019

Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss. How can your brand appeal to these paw-rents? Brands Who are Winning with Pet Lovers. Kimpton Hotels. Isle Surf & SUP.

Hotels 72

Hotels UGC Brands Travel 72

Pixlee

MAY 18, 2022

Leading Social User-Generated Content, Influencer Marketing, and Ratings & Reviews company Pixlee TurnTo today launched the Pixlee TurnTo Creator Network , a program designed to showcase top content creators seeking partnerships with brands – and ultimately solve the challenge of influencer discovery for brands.

Influencer 89

Influencer Hotels UGC Curation 89

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. You can use them to introduce the people behind your brand and share content from creators. You can use them to highlight your products or products from a brand or creator you partner with.

Examples 103

Examples Instagram How To Curation 103

Pixlee

MAY 24, 2021

To inspire trust in the safety and cleanliness of travel, tourism and travel brands rely on frontline experiences to showcase authentic experiences. Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel. Returning to Travel in Style with Community-Content.

Travel 52

Travel Industry Influencer Tourism 52

Pixlee

AUGUST 9, 2019

Summer might have been a slow news cycle, but top brands were firing away excellent customer-driven campaigns. Emma Cookson is one of the leading marketing experts in the brand-tech space. Emma points out that in today’s market, brands must focus on a peer-to-peer model that emphasizes understanding target customers.

List 42

List Brands UGC Authentication 42

Audiense

MAY 10, 2016

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. We spoke to Holly Clarke, Airbnb’s EMEA Marketing Manager to get an understanding of how they run their social media, and what it takes to be a meaningful brand. H: Storytelling is at the heart of everything we do.

Brands 103

Brands Hosting Hotels Campaign 103

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Branding is a communication of a company’s core values.

Brands 42

Brands Hotels Travel Airlines 42

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Branding is a communication of a company’s core values.

Brands 40

Brands Hotels Travel Airlines 40

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Pixlee

JULY 30, 2019

Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Luisa Ruocco.

Travel 66

Travel Influencer Delicious Authentication 66

Pixlee

JULY 22, 2020

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before. More than half of all brand discovery ( 52% ) is happening in public social feeds.

Social Media 56

Social Media Tools UGC Curation 56

Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. The Swedish brand Fjallraven has become synonymous with long-lasting and ethical outdoor clothing. Kimpton Hotels. Fjallraven. Morphe Brushes.

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Campaign UGC Hotels Content 45

Pixlee

OCTOBER 25, 2021

Telling your brand story through the voices of your passionate fans presents your brand as trustworthy, reliable, and authentic to your followers. Content Scheduling : Schedule UGC to post on your brand’s social profiles according to your content calendar, and update live site widgets instantly. Use a UGC Platform.

UGC 52

UGC Content Widget Influencer 52

Waxing UnLyrical

AUGUST 10, 2016

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real.

Content 100

Content UGC Loyalty Hotels 100

Pixlee

OCTOBER 4, 2021

You aren’t just competing against other brands’ sponsored posts – you’re competing against viral content creators. To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. Disregarding Your Existing Fans as Brand Advocates.

Influencer 52

Influencer UGC Marketing Authentication 52

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Sashagai Ruddock aka @flawsofcouture wears many hats.

Influencer 65

Influencer Travel Marketing Instagram 65

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? In short, YouTube community management represents everything related to interacting with and growing your audience on the platform.

Communities 133

Communities YouTube Engagement How To 133

Twist Image

FEBRUARY 27, 2013

TED (which stands for Technology Entertainment Design) has become a brand name in the past few years as they have uploaded their archive of 18-minute presentations from their highly exclusive annual event which started in 1984 as a one-off, but became an annual ritual in 1990 to TED.com. Julie Burstein: 4 lessons in creativity.

iPad 108

iPad Apple Conference Collaboration 108

Diva Marketing Blog

MARCH 19, 2009

Today's Diva Marketing Talks explores the impact of social media sponsored conversations from both sides of the virtual fence: brand and content creator. Melanie Notkin is the founder and CEO of SavvyAuntie.com, the first online community for cool aunts, great aunts, godmothers and all women who love kids.

Conversation 45

Conversation Social Media Automotive Authentication 45

Techipedia: Tamar Weinberg

JANUARY 28, 2010

These videos can be very basic, from how to tie a tie , to more complex videos with multiple steps, such as skipping out on room service to make a gourmet dinner in a hotel room. Are you looking for brand awareness or visibility, or are you looking for money? Once it is authentically your truth, people will respond.

Video 236

Video Flash Mob YouTube MySpace 236

Sprout Social

JANUARY 25, 2019

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Building a unique brand story on social media involves telling it through different social platforms. Another 24% said building a community of followers is a top social media marketing challenge.

Engagement 110

Engagement Hotels Brands How To 110

Later

DECEMBER 11, 2020

Guides are a brand new way to share and consume content on Instagram. One of the best ways to grow your Instagram following is creating sharable authentic content , and Instagram Guides can help facilitate that. 7 Creative Ways Brands Can Use Instagram Guides . Take sustainable fashion brand @alohas “Looking For Shoes in Black?”

Instagram 86

Instagram Brands Curation Small Business 86

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Pixlee

APRIL 19, 2021

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Now, we get to the million-dollar question: Are social media contests an effective tool for brand marketing? Moreover, people love to see brands give back to their loyal followers.

Social Media 58

Social Media UGC Hashtag Privacy 58

Mindjumpers

JUNE 14, 2016

Thanks to their highly advanced Send/Receive API, these bots are able to reply with actual structured messages, including links, images, hotel reservations, the weather etc. So how can these bots work for brands? Similar Posts: Snapchat – Proof That Simplicity & Authenticity Wins. Customer Service and Added Value.

Facebook 100

Facebook Microsoft Banking Hotels 100

Convince & Convert

JULY 21, 2010

Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. This is particularly important when managing branded client materials. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 153

Social Media Policies Consultant Social CRM 153

Hootsuite

JULY 9, 2019

Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. Even the most-loved brands get a one-star rating now and then. Review sites are goldmines for glowing tidbits about your brand, so make sure to compile some of the best feedback! Address negative feedback.

Strategy 111

Strategy How To Marketing Review 111

Later

APRIL 10, 2019

In the world of social media and branded partnerships, how much does influencer marketing cost? With so many varying factors to take into account– like an influencer’s follower count, engagement rate, project scope, and production costs — it’s no wonder it can be challenging to put together a fair price for a branded partnership.

Cost 84

Cost Influencer Instagram Travel 84

Kikolani

APRIL 7, 2010

Here are eight ways that businesses can use social media to learn more about themselves and their industry as well as get more involved with their clients and communities interested in what they have to offer. A hotel chain in Hawaii sending out “last minute deals&# about an hour before the tsunami was supposed to hit the islands.

Social Media 165

Social Media Social Bookmarking Hotels Social Networking 165

ProBlogger

SEPTEMBER 20, 2013

It’s almost unthinkable that this is the same event I created in 2010 in a small hotel on the outskirts of Melbourne. Janina Lear : As I have been blogging for around 5 years now I found that I know more than I gave myself credit for so rather than learning much new I came away feeling inspired to do more and to keep being authentic.

Eventful 44

Eventful Hotels Tourism Conference 44

Diva Marketing Blog

JULY 2, 2009

Atlanta has a lively interactive and traditional marketing community. Using social media as a marketing strategy for your company/brand or helping clients use social media as a marketing strategy. Social Media Marketing is an outreach effort for your personal or company brand. BUT I wondered. 2 sentences about your company. -

Social Media 63

Social Media Hotels MySpace Consultant 63

Diva Marketing Blog

FEBRUARY 4, 2009

Being true to your brand/value was also a common theme. Social initiatives include corporate responsibility blog, Values in Practice , launched in 2006, a new Happy Meal game (see below) which includes an online community and closed employees online communities. Branding Creating a brand value occurs over time.

Hotels 40

Hotels Conference Comparison Compete 40

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. How does your brand help overcome them?

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Campaign Social Media UGC Metrics 131

agora pulse

MARCH 18, 2020

While still others like Goldie Chan used the event to surface and foster brand deals and work. My good friend Tyler Anderson reminded us that user-generated content (UGC) is the type of content that the majority of our consumers want to see from brands (and is most likely to influence their purchasing decisions). My takeaway?

Social Media 101

Social Media Tips Marketing UGC 101

Buffer Social

FEBRUARY 22, 2017

Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience. While it isn’t a branded content, it has a nice three-act structure (a model often used in screenwriting) we can learn from: Setup – Introduction of the video where she describes her trip to Kohl’s.

Social Media 111

Social Media Hashtag Curation Instagram 111