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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Soon, subsequent Tweets questioning the health of SVB went viral.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is the time and resource investment worth it? But that’s not all.

Questions 106
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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. We get it, not everyone is a content superstar, but this brings authenticity to the brand. Get your FREE Outer Banks Travel Guide today. ? original sound – The Outer Banks. Be creative and have fun with it.

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Post Performance Report: Brands transforming social customer care

Sprout Social

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place. The opposite is true.

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15+ YouTube Shorts Ideas For Your Next Video

Buffer Social

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation. It also helps you create a format that your viewers can instantly recognize.

YouTube 94
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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. We get it, not everyone is a content superstar, but this brings authenticity to the brand. Get your FREE Outer Banks Travel Guide today. ? original sound – The Outer Banks. Be creative and have fun with it.

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How to Measure Customer Engagement and Why It’s Important

Pixlee

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Context Matters. The Bottom Line.