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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. For her dissertation, Dr. She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. But what can you actually do about that ?

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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

No matter the medium, we focus on educating and entertaining men. Prior to Netflix, Saint John was the CMO at Endeavor, Chief Brand Officer at Uber, and held marketing roles at Apple Music and PepsiCo. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.”

Industry 134
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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. Whether a video or image of the product being used or something created with an Apple device, the result is stunning.

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The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Buffer Social

Expert: Expert social proof is when an expert in your industry recommends your products or services or is associated with your brand. Certification: This type of social proof is when you are given a stamp of approval by an authoritative figure in your industry. In general, there are six types of social proof. halo effect).

Marketing 111
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26 Real Estate Social Media Post Ideas to Get New Clients

Hootsuite

Bonus tip: Use Hootsuite’s built-in content curation tools to easily find these types of posts to share. Educate first-time buyers on must-do home maintenance tasks and offer advice for sellers on ways to get their homes ready to sell. Give your industry partners a shout out on social media and they may reciprocate.

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How to put together a top-tier SaaS marketing strategy

Sprout Social

To kick things off, let’s talk about what sets SaaS marketing apart from other industries. Because comparing SaaS marketing to ecommerce (or pretty much any other market) is apples and oranges. Below’s a quick rundown of what defines SaaS versus other industries. Curate product feedback and ideas.

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How to Build the Perfect LinkedIn Company Page

Sprout Social

Beyond being a prime place to share content and flex your industry influence, LinkedIn performs 277% better than Facebook or Twitter for generating visitor-to-lead conversions. But growing an engaged following on LinkedIn is apples and oranges compared to any other social network. Articles and industry-specific posts.

LinkedIn 111