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Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. Hoping for a high level of feedback, Under Armour is engaging heavily with the @UAWomen Twitter account, as well as #IWill and #WhatsBeautiful.

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Animals in the Wild ‘Tweet’ Via GPS Trackers

The Realtime Report

How many ‘animals’ do you follow on Twitter? In the case of the elephants, each ‘tweeting’ elephant is named and shows his or her own “distinct personality” on Twitter, corresponding to each animal’s real-life behaviors. Space for Giants (@SpaceforGiants) January 20, 2014.

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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Apparel, Athletic Shoes (combined) 81. Twitter Users Log In Via Mobile, #RLTM Scoreboard Smartphones Surpass TV in Time Spent with Media. Property & Casualty Insurance 83. Limited-Service Restaurants 82. Food Manufacturing, Soft Drinks, Breweries (combined) 82. Automobiles & Light Vehicles 81. Life Insurance 81.

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2017 Social Media Trends Check-In

Ignite Social Media

LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter. As of today, any apparel, beauty, or jewelry brand, in the US that has added their product catalog to Facebook can apply to use Instagram Shopping. Trending Storylines.

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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

For instance, customers are more likely to access the internet via their mobile phones, so if your website isn’t mobile-friendly, you could stand to lose them. If you can’t do the bare minimum by providing a mobile-responsive site, how can they trust you to provide quality products or services? Source: Justcoded.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

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Why social commerce will rule social media in 2020

Buffer Social

Speaking of existing consumer behavior, it’s become widely known just how much consumers are shifting to social and mobile as primary means of content consumption and product discovery. According to an eMarketer report, the most relevant verticals for social commerce are categories like apparel, luxury goods, beauty, and home decor.