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Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Typically chatbots represent a conversational interface between a consumer and a machine,” Brucculeri said. Creating conversations, not messaging. “We

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3 Trends in Digital Marketing Creative

Convince & Convert

Guided Creative: Amazon, Comcast, American Apparel, Free People It’s time to get creative with scrolling! The stacked sweatshirts from American Apparel and the right product at the right time approach that Free People took with its gifting decision tree were great examples of this idea in action.

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Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

Join the right conversations. For brands, the key to joining the conversation is knowing which athletes to partner with and using your platform amplify their voices. In conjunction with the track and field champion, the apparel company announced a first-of-its-kind grant program designed to cover childcare costs for athlete moms.

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The Iconic Advantage With Soon Yu - This Week's Six Pixels Of Separation Podcast

Twist Image

Soon most recently served as the Global VP of Innovation and Officer at VF Corporation , parent organization to over 30 global apparel companies, including The North Face , Vans , Timberland , Nautica and Wrangler. Enjoy the conversation. business conversation. advertising agency. advertising podcast. bain and company.

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How to tap into your brand purpose: Advice from Universal Standard’s Alexandra Waldman

Sprout Social

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. These will help you narrow down on the keywords that are driving conversations in your industry while providing deeper insights on conversation volume, sentiment and more.

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How To Integrate Influencer Marketing With Email Marketing

Pixlee

This is effective for improving conversion rates, while also extending your brand’s virtual community and building a strong relationship with a professional in your industry’s social sphere. This can add a more personable edge to your emails, creating a more engaged community and, ultimately, better conversion rates overall.

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The Iconic Advantage With Soon Yu - This Week's Six Pixels Of Separation Podcast

Twist Image

Soon most recently served as the Global VP of Innovation and Officer at VF Corporation , parent organization to over 30 global apparel companies, including The North Face , Vans , Timberland , Nautica and Wrangler. Enjoy the conversation. business conversation. advertising agency. advertising podcast. bain and company.

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