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Big data: seeing the forest and the trees

Sherrilynne Starkie

Canada (Photo credit: Wikipedia). Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. And, Street Bump is a mobile application that lets people improve their own neighbourhoods. Successful social media marketing to moms. Related articles.

Data 327
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Your 2011 Digital Marketing Reboot

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Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. What about your more visible profiles in places like LinkedIn, Facebook and Wikipedia ?

Hitwise 111
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Bots And The Next Wave Of Marketing

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From Wikipedia : "An Internet bot. Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. Bots have been responsible for tarnishing online measurement and analytics forever. billion in losses for marketers in 2016 on a global basis." The bots are coming.

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PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. Twitter is violating its clear statements to the market, over the course of several years, that it would maintain an open ecosystem and access to its data. ” The Pipeline Cracks.

Twitter 189
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. You may also be monitored!!

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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109
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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Mobile Messaging 2.0. Mobile Phones. Tom Mandel. James Robertson. Euan Semple. David Weinberger. Categories. 10000 Miles. Design Thinking. 6 Minute Epic. advanced search. Andy Carvin. Artisanal Economy. BBC Manchester. Blue Monster. Book Review. Brian Hurlburt. Bryant Park Project. Lee Lefever. Les Siegel. Management Theory.