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The marketer’s guide to reporting on social video engagement

Sprout Social

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social.

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Stop Scrolling, Start Engaging: Unleash the Power of Social Media's Interactive Features!

Social Media Network Marketing

From polls and quizzes to live videos and stories , ✨ these tools offer a dynamic and engaging way to transform your social media presence. The benefits of incorporating interactive features are numerous: Boost Engagement: Move beyond passive consumption and encourage active participation. Why Go Interactive?

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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How Do I Calculate Engagement Rate?

Keyhole.co

Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate? How to Calculate Engagement Rate. What is Engagement Rate? Why Should You Track Engagement Rate?

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5 best Pinterest analytics tools

Unmetric

Pinterest analytics is a great source of valuable intel on your business’s performance. While the network’s native analytics covers all the basic insights, other third-party tools in the market provide much more to help you go the extra mile with competitive intelligence. Pricing: N/A. G2Crowd Rating: 3. Conclusion.

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8 best Instagram analytics tools

Unmetric

If Instagram is part of your social media strategy, I’ve got a quick question for you: Are you using the right Instagram analytics tools? Despite Instagram having its inbuilt insights analytics, you may find it insufficient if you are a brand that wants to get actionable insights to drive engagement and sales. Squarelovin.

Analytics 130
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7 best LinkedIn analytics tools

Unmetric

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. You can dissect which type of your updates on LinkedIn garner more engagement and at what time. Monitors your brand’s Showcase pages.

Analytics 112