Sprout Social

OCTOBER 19, 2023

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Likewise, native social analytics primarily focuses on direct @mentions and @tags. And with Sprout’s social analytics, you can report on all of the above to track the progress of your social presence. Zoho Social.

Campaign 125

Campaign Social Media Tools Hubspot 125

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. With the aid of social media analytics tools , collecting this data is now a breeze. Once you learn how to master brand sentiment analysis , you’ll start getting to the core of what your audience wants.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. Forty percent of marketers in the survey said they monitor brand mentions and hashtags on social platforms to measure the effectiveness of their influencer campaigns.

Metrics 100

Metrics Influencer Marketing Survey 100

Keyhole.co

DECEMBER 30, 2022

It also lets you monitor more than just hashtags. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. We give you convenient analytics to feel confident and competent in your marketing decisions. Try Keyhole for free.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment. Then, set a goal.

Compete 161

Compete Analytics Analysis Sentiment 161

Keyhole.co

MARCH 2, 2023

Fortunately, in the same way that developments in technology gave us this complex slate of opportunities, advancements in software and analytics have made it simpler for interested parties to turn it to their advantage. It also has a series of analytics dashboards built in, and these can help you base your marketing decisions on hard data.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment. Then, set a goal.

Compete 110

Compete Analytics Consultant Analysis 110

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Track comments using keywords or hashtags and analyze them in real-time or historically.

Review 128

Review Brands How To Analysis 128

Sprout Social

MARCH 13, 2019

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Likewise, you’ll oftentimes see competing products recommended in social call-out threads where your name is being dragged. Heck, sometimes competing brands might even swoop in to sound off, too. The takeaway?

B2B 105

B2B How To Sentiment Reddit 105

Keyhole.co

MAY 16, 2023

Here’s what all you can track: Your brand name Product names Variations and misspellings of your brand name Key products Industry terms Branded hashtags and mentions Tip: Don’t limit yourself to just one channel. This way, you can compete better in the stifling brand race. You can manage several social media campaigns at once.

Tools 52

Tools Sentiment Analysis Metrics 52

Convince & Convert

OCTOBER 30, 2017

Beyond just your brand, you’d also want to listen to what people say about basketball shoes, and then zoom in to analyze what they say about your basketball shoes versus competing products in the same category from Nike, Adidas, etc. Do you want to improve brand sentiment? For example, let’s pretend you work at Under Armour.

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

OCTOBER 6, 2022

Competing content: Who are you competing with? Important hashtags/mentions to include: Important for trends and partnerships. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. Use hashtags. Horizontally?

Video 129

Video Social Media How To Trends 129

Unmetric

SEPTEMBER 9, 2019

Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry. Sentiment analysis helps you identify how a certain brand or post is perceived by people. We might be biased here, but it’s our blog so we’ll put Unmetric at the top.

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

FEBRUARY 7, 2024

Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering? It’s also for tracking trends relevant to your business, such as popular hashtags, hot topics and new technologies like AI. Sentiment analysis: Track customer sentiment around specific keywords.

Tools 95

Tools Sentiment Marketing Reputation 95

Keyhole.co

OCTOBER 26, 2022

Volume and Sentiment 5. Google Analytics. Most social media profiles will show you your follower count in their analytics section. If you’re interested in increasing brand awareness and perception, then reach and impressions should be in your social media analytics report. Volume and Sentiment. Engagement 4.

Metrics 98

Metrics Social Media Tools Sentiment 98

Keyhole.co

NOVEMBER 5, 2022

And for this, you need a Facebook analytics tool. A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products. So, what are the best Facebook analytics tools for 2023? But which one? “ -Annelise L, Digital Strategist. Brandwatch.

Analytics 52

Analytics Tools Facebook Marketing 52

Keyhole.co

NOVEMBER 5, 2020

Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools. And for this you need a Facebook analytics tool. A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products. But which one? Brandwatch 4. Brandwatch.

Analytics 98

Analytics Tools Facebook Marketing 98

Keyhole.co

APRIL 26, 2023

Most social media profiles will show you your follower count in their analytics section. Impressions and Reach If you’re interested in increasing brand awareness and perception, then reach and impressions should be in your social media analytics report. Sentiment shows you how people feel about your brand. It counts mentions.

Metrics 52

Metrics Social Media Tools Sentiment 52

Sprout Social

JANUARY 5, 2022

Sure, Instagram has rolled out a ton of business-friendly features recently (think: IG shopping updates, Reels analytics and fresh video editing options). Instagram tools for hashtags, listening and trendspotting. Instagram tools for insights and analytics. In-depth analytics. Strategic scheduling.

Instagram 135

Instagram Tools Price Hashtag 135

Sprout Social

JANUARY 5, 2023

Industry insights: analyzing discussions or hashtags within an industry. Competitive analysis: analyzing a competing brand or product. However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Paying attention to positive and negative sentiments around your brand is crucial.

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Hootsuite

AUGUST 14, 2023

If you have a channel based on Dungeons & Dragons, but one of your closest competitors discusses all tabletop role-playing games, don’t change your strategy to compete with them. It analyzes market trends and audience sentiments on a massive scale, crawling social media sites for relevant mentions and keywords. Let’s face it.

YouTube 87

YouTube HootSuite Analytics Video 87

Sprout Social

JUNE 20, 2019

It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. From figuring out a competing brand’s messaging to how often they’re pushing content, a brand’s social presence can be a goldmine of data. Sprout offers the same competitive analytics on Instagram too. Competition.

Analysis 104

Analysis Tools Compete Aggregator 104

Sprout Social

MARCH 21, 2019

Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. Meanwhile, reporting via Sprout also highlights the most popular keywords and hashtags related to your business.

Brands 107

Brands How To Sentiment Analysis 107

Keyhole.co

DECEMBER 13, 2022

As a result, the competition in the News Feed is increasing and you’re competing against 1,500 other posts for a place in the News Feed.”. Set the right hashtags: Encourage your fans, followers, and users to use your unique hashtag while posting about your products. So then, when should you post on Facebook?

Engagement 59

Engagement Strategy Facebook UGC 59

Keyhole.co

DECEMBER 5, 2022

With this information, you will be equipped to compete in the marketplace. It can provide clarity on why people are buying from them and how you can position yourself to compete with them. What hashtags are they using often? You can even simplify the work by embracing a social media competitive analytics tool.

Analysis 52

Analysis Social Media How To Sentiment 52

Sprout Social

APRIL 10, 2023

” The Ordinary’s identity is in stark contrast to competing skincare brands. The company’s name and hashtag reflect the brand’s edge. That’s where data and analytics come into play. Drunk Elephant’s approach to boldness isn’t the same as The Orindary’s.

Brands 128

Brands Handbook Company Examples 128

Hootsuite

JULY 18, 2022

On Twitch the small channels can’t compete with the big names. Here’s how: Step 1 : Visit sullygnome , a Twitch statistics and analytics aggregator. Make sure you put in the appropriate hashtags for your category or game. Include proper hashtags for more reach. With high viewership comes high levels of competition.

Template 105

Template Templates HootSuite Statistics 105

Hootsuite

MARCH 26, 2020

Once you have a few phrases you think are strong, you can make social media posts containing each of the slogans as a phrase or hashtag. In crisis you may demand extra attention, but you’re still “competing” with other messages—so make your content as easy to consume and share as possible. Do this for one to three months.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Hootsuite

SEPTEMBER 2, 2020

Encourage mentions and hashtags. Geotags, hashtags and mentions expands the conversation and creates a sense of community. I competed in Track and Field (100m hurdles, long jump and heptathlon) at Weber State University, have competed at Crossfit as an individual and on the best team on earth (miss you guys!),

Instagram 143

Instagram How To HootSuite Geotagging 143

Keyhole.co

MARCH 16, 2023

When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Well, Topshop decided to participate in the conversation on Twitter and their engagement rate soared; one of their tweets with the hashtag became the most popular on their timeline.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Sprout Social

JULY 26, 2019

Users communicate in channels denoted by specific hashtags. This rings true for company content and competing content as well. Tools like Mention cover social shout-outs beyond Twitter, including a daily recap of analytics which breaks down your number of mentions, sentiment analysis and your most important tagged messages.

Meme 95

Meme How To Team Collaboration 95