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How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. A current example of a widespread event-related hashtag is #FIFAWWC, the official hashtag of the FIFA Women’s World Cup in Canada.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Which are the best Twitter analytics tools with which to get started? Twitter Analytics.

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Top 16 Facebook Analytics Tools for Marketers

Keyhole.co

And for this, you need a Facebook analytics tool. A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products. So, what are the best Facebook analytics tools for 2023?

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

The Top 16 Facebook Analytics Tools for Marketers

Keyhole.co

Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools. And for this you need a Facebook analytics tool. A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products.

10 social media monitoring tools to inform your campaigns

Sprout Social

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Likewise, native social analytics primarily focuses on direct @mentions and @tags. Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands.

9 Essential Social Media Metrics to track [+ 5 Best Tools to Monitor Them!]

Keyhole.co

Volume and Sentiment 5. Google Analytics. Most social media profiles will show you your follower count in their analytics section. If you’re interested in increasing brand awareness and perception, then reach and impressions should be in your social media analytics report.

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment. Want to learn more about how you can use social analytics—listening included—to beat the competition?

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment. Want to learn more about how you can use social analytics—listening included—to beat the competition?

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. From figuring out a competing brand’s messaging to how often they’re pushing content, a brand’s social presence can be a goldmine of data. Sprout offers the same competitive analytics on Instagram too. In addition to finding all your brand mentions, you can track discussion and sentiment around the latest topics emerging in your area. Analytics

10 best influencer marketing tools you need in 2022

Sprout Social

Use AI search, filters and engagement analytics to find the best influencers for your brand. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Does it offer analytics and reporting?

How to create a social media viral video

Sprout Social

Competing content: Who are you competing with? Important hashtags/mentions to include: Important for trends and partnerships. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page.

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The 7 Ways Brands Use Social Listening

Convince & Convert

Beyond just your brand, you’d also want to listen to what people say about basketball shoes, and then zoom in to analyze what they say about your basketball shoes versus competing products in the same category from Nike, Adidas, etc. Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Do you want to improve brand sentiment?

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How to build a better business with B2B social listening

Sprout Social

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Likewise, you’ll oftentimes see competing products recommended in social call-out threads where your name is being dragged. Heck, sometimes competing brands might even swoop in to sound off, too. For example, monitoring industry-specific hashtags can help you understand what terms and types of content are resonating with your audience.

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The Best Time To Stream On Twitch in 2022

Hootsuite

On Twitch the small channels can’t compete with the big names. Here’s how: Step 1 : Visit sullygnome , a Twitch statistics and analytics aggregator. Make sure you put in the appropriate hashtags for your category or game. Include proper hashtags for more reach.

10 best competitor benchmarking tools in 2019

Unmetric

Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry. Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours.

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How to conduct smarter social listening for consumer brands

Sprout Social

Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. Sprout’s social listening and analytics features such as sentiment analysis can help brands understand where the love is coming from and what’s cause for complaint. Combined with sentiment analysis, you can understand what people are saying about your business and why.

How to Manage Instagram Followers Effectively and Efficiently

Hootsuite

Encourage mentions and hashtags. Geotags, hashtags and mentions expands the conversation and creates a sense of community. Now that I am no longer competing or rehabbing I’m doing my own workout programming for the first time in years and having so much fun with it.

Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

Once you have a few phrases you think are strong, you can make social media posts containing each of the slogans as a phrase or hashtag. For any government body wanting to capture and maintain public sentiment and engagement, embracing the new era of social media discourse is critical.

How to use Slack: a guide for social savvy businesses

Sprout Social

Users communicate in channels denoted by specific hashtags. This rings true for company content and competing content as well. Tools like Mention cover social shout-outs beyond Twitter, including a daily recap of analytics which breaks down your number of mentions, sentiment analysis and your most important tagged messages. Trying to figure out how to use Slack? It’s totally worth it.

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