How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Let’s take a brief look at the performance of the tournament’s official hashtag.

21 best social media analytics tools

Unmetric

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Updated for 2019!

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

6 Twitter analytics tools to amplify your Twitter strategy

Sprout Social

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Pull up custom analytics reports for any date range to understand how your posts are performing. Native Twitter Analytics.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Google Analytics.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

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What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

How to be more analytical. “Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. Instagram Insights) or other Instagram analytics tools.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #1: Tie Your Hashtag Campaigns to Revenues.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Real-time monitoring and analytics for Twitter. 11) Twitter Analytics.

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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag. are the essentials of analysing what is being said about your brand online.

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This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

Proper Reporting – that integrates the different systems and provides true enterprise analytics and reports. Advanced Sentiment Analysis – not just positive and negative either. Tags: hashtagsocialmedia social media marc meyer jason breed hashtag social media tac anderson

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment. Be thoughtful about which social channels and campaigns you devote money to—and make sure that if your competitors are there, promoting hashtags and boosting posts, you’re there, too.

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment. Be thoughtful about which social channels and campaigns you devote money to—and make sure that if your competitors are there, promoting hashtags and boosting posts, you’re there, too.

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

Sprout offers the same competitive analytics on Instagram too. In addition to finding all your brand mentions, you can track discussion and sentiment around the latest topics emerging in your area. 11 of the best social media analytics tools for brands. Analytics

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Top hashtags. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Facebook Marketing Social Media Analytics Social Media Marketing Social Media Tools Social Media Trends Facebook Audience Insights

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

Whether you’re looking for scheduling support, analytics aids, or photo and video editing help, we’ve rounded up the essential tools that every social marketer should have in their Instagram toolbox. It can be hard to keep tabs on trending hashtags and competitors. Hootsuite Analytics.

50+ ways to search Twitter

Josh S Peters

Hashtags, people, conversations, topics, etc.

How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. A common misconception is that you need a data scientist, analyst or analytics professional. Hashtag usage. Popular social networks understand the importance of analytics. Twitter Analytics.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. for finding the best hashtags to use, Sentiment140 for tweet sentiment analysis, MentionMapp for finding connections between users, and Packtati.us

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How to Use Social Listening to Find Qualified Sales Leads

Sprout Social

Instead of being on the lookout solely for keywords or brand mentions, you’re gathering information based on the overall sentiment and tone of conversations going on about your brand or industry on social. The overall sentiment about your brand on social.

How Networks Leverage Social Media to Attract New TV Show Viewers

Socialmedia.biz

Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize. Lifting the hood of the social media engine allows networks to see sentiment and engagement behind their most recent posts.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). ” Expert Guides to Twitter Stats and Analytics. How to Find the Best Twitter Hashtags by Sprout Social.

How Glossier Built a Cult Following on Social Media

Unmetric

From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content. Hashtags. Glossier used hashtags sparingly in the time period analyzed.

8 Competitive Benchmark Tactics to Measure Your Brand

Sprout Social

Analytics such as engagement reports in Sprout provide an in-depth breakdown on which of your pieces score the most traction. Rather than try to pump out as much content as possible, you should strive to make every post count whether it’s through captions, hashtags and, of course, scheduling. Perhaps they don’t do much in terms of user-generated content and hashtags. For example, are you up on all of your industry hashtags? Sentiment Analysis.

12 Time-Saving Tools for Content Marketers

Convince & Convert

If you’re looking for an advanced customer analytics tool that you don’t need a PhD to use, then MixPanel is for you. Like many analytics tools, it has standard features such as funnel reports, retention analysis, and user segmentation.

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5 non-negotiable dashboards to track your social media success

Socialmedia.biz

Like Cyfe, SumAll integrates with Facebook, Twitter, Google Analytics and 39 additional sources to give you a holistic view of your online activity in general as well as individual analytics from each of the sites it supports. Post by Adi Englander.

The complete guide to Instagram listening

Sprout Social

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Not only do you have traditional customer service concerns to respond to, but also user-generated content and industry hashtags to keep an eye on. Monitor your customer sentiment.

One Social Media Metric to Rule Them All

Visually SM

Utilize relevant hashtags. The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month). You can also search for specified hashtags on several social networking systems, including Google+ and Vine.”

Review 284

Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. The site will also display tweets that are posted on the site – or tweets that are marked with the hashtag #brandbowl.

ReSearch.ly Social Search Platform Launched

Bill Hartzer

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. Real-time trending and sentiment charts. Viral Analytics Integration. This blog post has recently been updated.

Are You Listening? The 20 Best Social Media Monitoring Tools

Buffer Social

To “listen”, businesses use social media monitoring tools to collect social mentions and track keywords, hashtags, and URLs that they are interested in. If you were to subscribe to one of their plans, you can also enjoy other features such as scheduling and analytics.

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The 7 Ways Brands Use Social Listening

Convince & Convert

Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Do you want to improve brand sentiment? Listening has become the stalwart of social data analysis techniques.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. Social Analytics.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

It would be great to be able to measure sentiment of tweets. . In order to get better results from social media, you need good analytics; namely, insights that allow you to take action. Unfortunately, the analytics provided by these tools never gives me any actionable insight.

One Social Media Metric to Rule Them All

Visually SM

Utilize relevant hashtags. The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand.

How to build a better business with B2B social listening

Sprout Social

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. For example, monitoring industry-specific hashtags can help you understand what terms and types of content are resonating with your audience. Here’s a snapshot of a hashtag and keyword report from Sprout Social, highlighting branded and industry tags alike. The same logic rings true for hashtags.

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45 Marketing Tools to Consider for 2017

Razor Social

Analytics and Testing. Testing, analytics, and optimization of your marketing activities are critical to success. Google Analytics. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. Don’t leave home without Google Analytics!

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50+ ways to search Twitter | Shuaism

Josh S Peters

Hashtags, people, conversations, topics, etc.

How to conduct smarter social listening for consumer brands

Sprout Social

Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. Sprout’s social listening and analytics features such as sentiment analysis can help brands understand where the love is coming from and what’s cause for complaint. Combined with sentiment analysis, you can understand what people are saying about your business and why.

How to Gather Fan Feedback on Social Media

Convince & Convert

This means keeping an eye on three core factors when scanning your comments: Customer sentiment (Was their response positive, negative, or neutral?). You can choose what items you would like the tool to track, be it a keyword, campaign hashtag, or even your company name.