Hootsuite

MARCH 16, 2023

You can target Bing ad campaigns based on: Company, such as Google (lol), Hootsuite, or the Government of Canada Industry, such as Healthcare, Manufacturing, Corporate Services, or Consumer Goods Job function, such as education, sales, or arts and design This feature is a game changer for B2B services. Well, things just got easier, my friend.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. Team members can also comment on the updates to engage with others from your company.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. Team members can also comment on the updates to engage with others from your company.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Rebekah Radice

MAY 24, 2017

No matter how interesting your content might be, getting people to engage with it can be a challenge. Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement. White papers. Increase engagement through interesting, entertaining, and intriguing content.

Social Media 60

Social Media How To Analytics Types 60

SalesChoice

FEBRUARY 8, 2017

A recent report issued by SalesForce confirmed that high performance sales organizations are 4x more likely to use predictive analytics. Their research also confirmed that: Sales organizations plan to increase their use of sales analytics 58% from 2015 to 2016. Thomas Davenport, Expert on Analytics and Big Data. LeAnna Kent.

Analytics 20

Analytics B2B Data Project 20

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). For small businesses, they are primarily relying on low-cost sales channels, telemarking, online engagement etc.,

B2B 22

B2B Analytics Data Patterns 22

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Drive Social Media ROI with Content Marketing.

ROI 138

ROI Social Media Social CRM Survey 138

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. Attracting YouTube subscribers and creating engaging videos. PPC for lead generation and B2B.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Insightful analytics and reports . Community management and audience engagement.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

SalesChoice

JANUARY 4, 2017

Section 2.0 – examines the changing landscape of B2B sales professionals where customer intelligence is surpassing the performance levels of sales professionals, and discusses the value of narrative story telling to accelerate sales performance. 3.0 – The Power of Story Telling increases Cultural Engagement. REFERENCES: David Bjoe.

Data 20

Data Organization Analytics Analysis 20

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Instead of creating a post on the spot, you’ll have that content already completed and scheduled, leaving you more time to spend on community engagement. How to use social media personas to boost brand engagement.

Content 111

Content How To Marketing Template 111

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. It can be obtained from data tracking software that tracks user engagement on your own properties (such as Google Analytics, Mixpanel, Appsflyer, etc.).

Data 120

Data B2B Process Aggregator 120

Convince & Convert

JUNE 25, 2014

Unlike a white paper or eBook, video assets make people feel. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. For example, if Alan drops by your website and downloads a white paper, he gets 20 points.

Video 166

Video Marketing B2B eBook 166

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Sprout Social

JANUARY 25, 2019

The good news is that engagement doesn’t have to be a mystery. You can create these personas by collecting data about your customers through customer interviews, a social media platform, and Google Analytics. Here are four examples of brands successfully engaging with their customers with brand storytelling. It can be achieved.

Engagement 110

Engagement Hotels Brands How To 110

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Sprout Social

APRIL 25, 2022

The truth is, Instagram is a B2B goldmine. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram? Why should B2B brands be on Instagram? 4 B2B Instagram marketing examples we love.

B2B 123

B2B Instagram How To Marketing 123

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this. Here are all our white papers. So what does it really do? It’s pretty awesome.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. A safety net CTA gives visitors a way to remain engaged even if they're not ready to convert (whatever that may be). State Indicator – Turns orange when you’re in that section 2. Thanks for the help.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

OCTOBER 22, 2013

He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. He’s a copywriter at heart but with a secret jones for analytics. The first results (mostly around traffic and engagement) have been fantastic.

Strategy 150

Strategy BuzzStream Content Brands 150

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. That’s for sure. It doesn’t work.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. That’s for sure. It doesn’t work.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. These visitors are typically in the college demographic, and are often looking for engaging visual content.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

AUGUST 26, 2010

How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. As Mari Smith explains, “There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments. 10 Ways to Create a More Engaging Facebook Page by TopRank Online Marketing Blog.

Advertising 215

Advertising Facebook Marketing B2B 215