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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Monitoring strategies that contribute to sale.

Metrics 268
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Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. Slide 10: Discussing the buzz words on the way to defining Social Analytics.

Analytics 277
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? What content is truly engaging your audience? What content is converting to real business?

Analytics 167
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How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. The seven steps to follow towards a successful content marketing strategy and program is illustrated in the following figure from the paper: Define what you want to obtain. Go through one step at a time.

Report 242
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How Our Social Media Managers Get Into The Mindset In The Moment

Ignite Social Media

This approach is based on reaching people with content they will engage with, at a time when they are most likely to be interested in it. It’s a little tricky to conceptualize, but our new white paper breaks it down for you. Our social media managers ask themselves: What about this content will make the audience want to engage?

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How the Sprout Social Salesforce integration strengthens your team

Sprout Social

These challenges include: Engaging buyers at the right time it the right channel (57%). Giving the sales team relevant content to engage target buyers (23%). Tie your social presence to actual business results with analytics and reporting. Reports, white papers and other lead magnets. The good news?

Team 108
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Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

We dig in deep to data, analytics, and key performance indicators so we can measure and optimize business results and achieve the desired business outcomes. 8 Steps to Develop a Social Business Plan (white paper). We focus on content and visual marketing that grabs attention. However, we often get too inwardly focused.

Training 167