Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Key data and analytics to monitor to help you optimize your business results and LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. But don’t overlook other great options.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

FEBRUARY 1, 2016

It also forces customer service representatives and business leaders to think of their young and malleable users as more than just case studies, and instead as constantly evolving human beings that want to connect and engage. and, “What associations and social networks does Victoria belong to?” Maintain constant contact.

Content 60

Content Tips Analysis Curation 60

Diva Marketing Blog

MAY 23, 2012

Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. Diva Marketing/Toby : In a world that began as a social network to share images of food and fashion Brandwatch is one of the early business-to-business brands on Pinterest.

Social Networking 92

Social Networking eBook Analysis API 92

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. We’re going to begin with Google Analytics.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Hootsuite

JULY 15, 2020

For B2B, also consider size of business and who makes purchasing decisions. Gather this information from: Social media analytics , especially Facebook Audience Insights. Google Analytics. Learn which social channels your audience uses. Persona 2 (B2B): Andrea Rogers, works in marketing for a sports team.

Template 145

Template Templates How To Tourism 145

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Sprout Social

FEBRUARY 18, 2019

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. But growing an engaged following on LinkedIn is apples and oranges compared to any other social network. Resources and case studies. Consistency counts with just about any social network.

LinkedIn 111

LinkedIn Company How To B2B 111

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay. All rights reserved.

Metrics 130

Metrics Strategy How To Tourism 130

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. When you dive into the analytics of the native platforms, the types of metrics you see can vary based on the channel. UTMs are a great way to measure certain aspects of your social media performance.

Social Media 138

Social Media Metrics How To ROI 138

Sprout Social

APRIL 23, 2019

But growing an engaged following on LinkedIn is apples and oranges compared to any other social network. Unlike other social networks where posting article after article might be looked down upon, doing so is embraced on LinkedIn. Resources and case studies. Understand your analytics.

LinkedIn 106

LinkedIn How To Notification Organization 106

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. We’re going to begin with Google Analytics.

Template 60

Template Templates Social Media Strategy 60

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. When you dive into the analytics of the native platforms, the types of metrics you see can vary based on the channel. UTMs are a great way to measure certain aspects of your social media performance.

Social Media 62

Social Media Metrics How To ROI 62

Diva Marketing Blog

MARCH 30, 2012

Seems we can’t turn a virtual corner without bumping into a post about the hottest social network Pinterest. Many brands, B2b, B2C, as well as, nonprofit and even the military and higher ed are pinning. How did you track the analytics? Note : almost 100% participation.

Case Study 95

Case Study Campaign Study Activities 95

Webbiquity SMM

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media? How to Use Social Media for B2B Marketing by Inc. by iMedia Connection.

Social Media 198

Social Media Tools Tips ROI 198

Rebekah Radice

MAY 24, 2017

Social bookmarking. Case studies. And 73% of B2B marketers say video positively impacts marketing ROI. Have an interesting article or social post that you could turn into a long form graphic? Once again, go to your Google Analytics – Behavior – Site Content and find top performing content.

Social Media 148

Social Media How To Analytics Types 148

Talkwalker SM

FEBRUARY 2, 2016

deal in complex business issues and provide strategic insights that don’t always lend themselves easily to the fast-moving, short-form world of social. times per day on the world’s largest social network. The Big 4 and consulting giants like McKinsey and Bain & Co. Here are a few of highlights from the report.

Social Media 60

Social Media Comparison Consultant Report 60

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. We have keyword searches that trigger email notifications to selected people on the social media teams or within the organization who need to be aware of what is happening in connected channels. RT @jaybaer: Not sure which social media tools to use?

Social Media 155

Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

JANUARY 5, 2011

That’s how you are accountable for your social media involvement. Social Media: General. How Social Media Drives New Business: Six Case Studies (TechCrunch): Businesses definitely will benefit from reading about these creative ideas employed by other businesses to build traction and an online visibility boost.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. Social media does take time, however, it'll take far less time if people, businesses, and companies work from ways that already work versus ways they're not really sure about. shining through.

Metrics 116

Metrics Social Media eBook Social CRM 116

Rebekah Radice

MAY 24, 2017

Social bookmarking. Case studies. And 73% of B2B marketers say video positively impacts marketing ROI. Have an interesting article or social post that you could turn into a long form graphic? Once again, go to your Google Analytics – Behavior – Site Content and find top performing content.

Social Media 60

Social Media How To Analytics Types 60

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. This kid is awesome.)

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. LinkedIn video ads provide richer analytics than LinkedIn native video. Learn more about LinkedIn video ad analytics here. Planning to serve your video on more than on social network?

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Webbiquity SMM

APRIL 29, 2014

Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. ” Couldn’t agree more; it’s a vital component of a WPO strategy.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

AUGUST 23, 2016

Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies. 1) ScheduGram. ” — MarketingLand. 3) TailWind.

Instagram 100

Instagram Tools Sample Samples 100

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Viper Chill

APRIL 26, 2010

Facebook can be a great opportunity for social media marketing, especially if you engage fans on a Fan Page. A recent case study of Dessert Gallery illustrates just how powerful it can be. Twitter is the one social network where you can really be someone’s “friend”, as cheesy and rainbow-filled as that sounds.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

AUGUST 26, 2010

Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. 10 Ways to Grow Your Facebook Page Following by Social Media Examiner. 4 Tips for B2B Marketing on Facebook by Mashable. 5 Fantastic Facebook Fan Page Ideas to Learn From by OPEN Forum.

Advertising 215

Advertising Facebook Marketing B2B 215