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Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]

Audiense

The social networks, devices and other parameters of their online behaviour. The production and execution stage of a marketing campaign can benefit from an in depth understanding of the target audience and activating the insights obtained from social data in many different ways. The content they share the most.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

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Lac-Mégantic: social media lessons learned

Sherrilynne Starkie

Emergency responders need to establish immediately a viable social media presence and have a clear idea what what is being said and who is saying it on behalf of the service. They also need to be able to easily monitor social media chatter across social networks. Social media key PR driver. Related articles.

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4 ways to advance your agency with your social media strategy

Sprout Social

The answers should inform your messaging and the content you share on social. . Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

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TikTok for Business: Top 10 Brands Smashing it on TikTok

Social Media Strategies Summit

app to become one of the world’s biggest social networks, with over one billion users. 3) Dior @dior / six million followers According to MMI Analytics , Dior generates more mentions than any other historic fashion brand on TikTok. TikTok rose from the ashes of the Musical.ly So what’s it doing right? Featured image by Pexels.

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6 best social media monitoring tools 

Unmetric

Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. Why listening to brands helps you improve your social media strategy from Unmetric on Vimeo. Now, how cool is that? Sign up for a demo.

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11 best social media listening tools

Unmetric

You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. In addition to that, you also get insights on your brand’s keyword mentions on top social networks to help you determine the influence of each user. Pricing: Starting from $800 per month. 76Insights.