Social Media Today

JULY 2, 2025

Also last year, the Australian eSafety Commissioner requested that X remove video footage of a stabbing incident in a Sydney church , due to concerns that it could spark further angst and unrest in the community. You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter.

Press Release 168

Press Release Policies Newsletter Wikimedia 168

Buffer Social

MARCH 10, 2025

This analysis covers 1.7 That’s a lot of data — but as with any social media study, context matters. What we’re measuring In this analysis, engagements refer to the total number of interactions a post receives — likes, comments, reposts, all of it. Build a community.

Patterns 103

Patterns Analysis Comparison Data 103

Sprout Social

NOVEMBER 20, 2024

It’s also one way businesses can combat social media saturation —edutainment interrupts feed scrolling and makes your brand memorable. Why edutainment content is the perfect formula for social We found across all social networks, social media consumers are seeking entertaining content from brands.

Social Media 110

Social Media Atlassian Strategy Content 110

Oktopost

OCTOBER 7, 2024

Platform moderation and culture LinkedIn’s community guidelines prioritize respectful, professional discourse. LinkedIn’s moderation, along with its user community’s expectations, helps maintain a high standard of content that aligns with corporate interests.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

SocMed Sean

NOVEMBER 14, 2011

If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people.

Social Media 235

Social Media Social Networking Airlines SEO 235

Sprout Social

JUNE 3, 2025

Niche communities are powerful because of their more exclusive nature. When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. Hopping into a niche community that doesnt resonate with your values will be frustrating at best and reputation damaging at worst.

Social Media 92

Social Media How To Hashtag Authentication 92

Sprout Social

OCTOBER 4, 2016

In addition to seeing how your various social communities are growing relative to each other, the new Group Report breaks down your engagements, impressions and message volumes across networks and calculates how these metrics are trending over time. Pair With Network Reports for Deeper Analysis.

Aggregator 106

Aggregator Social Networking Groups Groups 106

Mindjumpers

SEPTEMBER 4, 2012

Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Facebook is the single largest and most frequented social network in the history of the Internet and is quickly becoming quite a competitive marketing landscape.

Advertising 260

Advertising Facebook Comparison Samples 260

Mindjumpers

FEBRUARY 6, 2013

Announcing social media the big winner of Super Bowl is not only a matter of brands now being aware of the opportunities social media offer, making them hunt followers and likes. It is a matter of brands understanding the true values and dynamics of a community. Measuring responsiveness.

Statistics 227

Statistics Analysis Groups Groups 227

Hootsuite

JANUARY 17, 2025

Hootsuites Social Trends research showed that 41% of marketers at nonprofits and 34% of healthcare marketers have been testing proactive engagements. Leverage the passion of existing online communities No matter what cause youre working on, theres a relevant online community to tap into.

Social Media 101

Social Media HootSuite How To Policies 101

Buffer Social

NOVEMBER 7, 2024

Competitor analysis can be hard. At least that’s what I felt when I was just getting started with competitive analysis. But before we start… What is competitor analysis? Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies.

Analysis 124

Analysis Templates Template Examples 124

Webbiquity SMM

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. Image credit: Twitter Here’s how Sprout Social is doing it.

Social Media 309

Social Media Tips Marketing HootSuite 309

Hootsuite

OCTOBER 30, 2024

Key Takeaways Social media management is the process of planning, creating, and managing content across platforms to boost engagement, awareness, and traffic. Social media managers handle social strategy, content creation, engagement and community management, and many other tasks.

Social Media Management 121

Social Media Management Social Media HootSuite Metrics 121

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. Google Review Count: 345. 2) Netvibes.

Social Media 221

Social Media Tools Netvibes Samples 221

Buffer Social

DECEMBER 5, 2024

Its cross-channel social listening features allow you to contextualize and qualitatively analyze topics, hashtags, and keywords. You can tell how your content performs on various social networks from its visual and intuitive reports. You’ll also be able to create a competitor analysis with similar info.

Analytics 108

Analytics Social Media Tools Price 108

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 122

Analysis Report Examples Tools 122

Adam Cohen

JULY 12, 2010

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. 3. “We’ve got data!

Research 265

Research Social Media Marketing Retail 265

Sprout Social

OCTOBER 1, 2020

But my teammates’ raving reviews did all share one thing in common: “For me it’s about the community feel. There’s a ton of accountability knowing that you are working out with friends, and that they can see your progress as well and cheer you on.” – Kim Blight, Product Operations Lead, Sprout Social .

Communities 140

Communities UGC Class How To 140

Hootsuite

OCTOBER 2, 2024

To get you started, here are the minimum spend amounts required to run a campaign on each of the major social networks. If you’re adding new paid tools to your budget, include a cost analysis to show how the tool will pay for itself. Look for tool categories that align with your most important strategic social goals.

Social Media 113

Social Media HootSuite ROI How To 113

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. Where do you enjoy creating content?

Social Media 117

Social Media Strategy Marketing How To 117

Sprout Social

DECEMBER 31, 2024

Its also worth performing these checks across other social networks and through traditional Google searches. Influencer authenticity can be tricky to determine, but it involves reviewing whether an influencer has a genuine connection with the community theyve created.

Collaboration 100

Collaboration Influencer Brands Metrics 100

Buffer Social

JANUARY 22, 2025

So, whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, I've got you covered. ” For Aarushi, this step would include "a thorough self-analysis of my skills/interests and how they align with my big-picture goals." Pinterest is where you want to be.

Social Media 117

Social Media LinkedIn Instagram Platform 117

Webbiquity SMM

MARCH 30, 2012

If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. What your competitors are doing in social media.

Vocus 191

Vocus Alltop Message Boards Klout 191

SocMed Sean

DECEMBER 1, 2018

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. 2) Listening and Engagement Tools like Hootsuite, Curata, Sprout Social, Brandwatch.

Blogger 266

Blogger Company Social Media Curata 266

Buffer Social

JANUARY 16, 2025

Awario Quid 6 top social listening tools in 2025 The perfect social listening tools will help you track brand mentions and online conversations about your brand, competitors, and industry in the most relevant channels. Social media listening tools monitor social media conversations in major social networks.

Tools 125

Tools Sentiment Price Social Media Management 125

Pam Moore

JUNE 16, 2017

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You did your research on the social networks. You have taken the classes.

Social Media 167

Social Media Diagrams Training Communities 167

Pam Moore

JULY 10, 2017

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action.

Content 166

Content How To Marketing Training 166

Mindjumpers

MAY 23, 2013

Knowing fan demographics, interests, and characteristics is crucial to the creation of relevant content, giving fans the topics they are interested in, care about, and want to share within their own social networks. More and more, news travels to people through social platforms and their online networks.

Trends 178

Trends Sports News Social Media 178

The Realtime Report

SEPTEMBER 21, 2022

6 Tools for Community Managers That Should Be in Their Work Portfolio. So here is a list of tools for community managers, ideal for optimizing daily tasks. This tool is thought to save time on content programming and scheduling on Social Networks. 1- Trendsmap. 3- Quintly. It has a free proposal and paid plans.

Communities 91

Communities Tools Statistics Proposal 91

Sprout Social

APRIL 28, 2025

Reddit has, undoubtedly, solidified its position as a leading social media platform, attracting a wide range of demographics. The platform fosters passionate communities across countless interests, markets and target audiences. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials.

Reddit 78

Reddit Statistics Brands Authentication 78

Pam Moore

OCTOBER 9, 2017

It's these common foundations that weave the threads for relationships, trust and community. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures?

Brands 166

Brands Small Business Communities Mobile 166

Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. Statistical Analysis. Improvisation.

Skills 166

Skills Social Media Patterns Class 166

Hootsuite

MAY 28, 2025

Premium plans start at $49/month Talkwalker SMMs looking to match influencers to audience needs based on existing affinity Sentiment analysis combined with trend prediction provides the framework for successful influencer campaigns Extensive feature set may be overwhelming for those focused only on influencer marketing Available on request Aspire.io

Influencer 109

Influencer BuzzStream Tools HootSuite 109

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Research 194

Research Engagement Strategy Facebook 194

Pam Moore

JULY 17, 2017

In addition they must continue to keep communities engaged and ensure they are servicing their customers when, where and how they want to communicate. No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business can easily get overwhelming.

Social Media 167

Social Media Marketing Training Analysis 167

Pam Moore

JUNE 14, 2017

Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Because attention is such a valuable resource, it is critical for marketers to maximize every second they achieve attention from their communities and audience. Audience Analysis Worksheet (worksheet). SoundCloud.

Training 166

Training Authentication Social Networking Resources 166