Buffer Social

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. Social media analytics tools are usually used to complement social media management tools.

Analytics 109

Analytics Social Media Tools Price 109

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

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Social Media Content Sentiment How To 134

Social Media Today

JULY 9, 2025

So you’ll be getting new capacity to manage your Facebook and IG content via your third-party social media management platform of choice, which could make it easier to capitalize on more opportunities. You can read more about Meta’s latest Marketing API updates here. By Andrew Hutchinson and Emma Wiltshire • Nov.

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Social Media Today

JULY 10, 2025

19, 2024 Get the free newsletter Subscribe to Social Media Today for top news, trends & analysis Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You should be. By Andrew Hutchinson • Jan. You can unsubscribe at anytime. Please select at least one newsletter.

Press Release 187

Press Release Tips Wikimedia Policies 187

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. Want to increase productivity?

Facebook 100

Facebook Sentiment Marketing Analysis 100

Social Media Today

JULY 9, 2025

2, 2022 Get the free newsletter Subscribe to Social Media Today for top news, trends & analysis Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Now that the deal is done, we watch as the Musk-Twitter era begins. By Andrew Hutchinson and Emma Wiltshire • Nov.

Press Release 159

Press Release Tools Wikimedia Policies 159

Social Media Today

JUNE 24, 2025

2, 2022 SARINYAPINNGAM via Getty Images Deep Dive 3 Steps for Establishing a Core Marketing Message The key to maximizing a social media marketing strategy is to ground the approach in purpose. By Andrew Hutchinson and Emma Wiltshire • Nov. By Andrew Hutchinson • Jan. You can unsubscribe at anytime. By Andrew Hutchinson • Jan.

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Features Press Release Instagram Wikimedia 186

Buffer Social

MARCH 4, 2025

  Instagram analytics can be a goldmine of insights for you as a creator or small business owner. In this article, I’ll take you through the most important Instagram analytics and share tool recommendations that can consolidate those goldmine insights for you. There are plenty of numbers in Instagram analytics tools.

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Analytics Instagram Tools Metrics 72

Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media is fast-moving, and you’ll want the flexibility to pivot when necessary. What is a social media budget? Stay flexible.

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Social Media HootSuite ROI How To 115

Social Media Today

JULY 14, 2025

You can also check in on when your audience is most active via TikTok Studio analytics, and in combination, this could be another element to consider in your approach. And now, you’ll be able to schedule your posts for just the right time direct in the composer. By Andrew Hutchinson and Emma Wiltshire • Nov. By Andrew Hutchinson • Jan.

Press Release 162

Press Release Wikimedia Policies Newsletter 162

Social Media Today

JUNE 25, 2025

2, 2022 Get the free newsletter Subscribe to Social Media Today for top news, trends & analysis Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Now that the deal is done, we watch as the Musk-Twitter era begins. By Andrew Hutchinson and Emma Wiltshire • Nov.

Press Release 150

Press Release Trends Wikimedia Policies 150

Social Media Today

JULY 10, 2025

2, 2022 Get the free newsletter Subscribe to Social Media Today for top news, trends & analysis Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. By Andrew Hutchinson and Emma Wiltshire • Nov. You can unsubscribe at anytime. You can unsubscribe at anytime.

Press Release 169

Press Release Wikimedia Policies Newsletter 169

Sprout Social

SEPTEMBER 10, 2024

Having a unified platform for social media management and customer care is a top priority for global pizza chain Papa Johns. With Sprout, their team has seen a 50% improvement in average social response rate and saved over 830 hours annually.

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Widget Sentiment API Team 122

Oktopost

AUGUST 1, 2024

By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis. By leveraging social networks, social selling aims to create authentic interactions that can increase trust, brand loyalty, and sales conversions.

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B2B Team Social Media Management Data 118

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. Use a social media management tool to identify which profiles are generating the highest impressions and engagement.

Social Media 121

Social Media Brands Reddit B2B 121

Sprout Social

MARCH 27, 2025

With performance metrics scattered across platforms, the right social media management tool is essential for streamlining workflows, consolidating insights and proving ROI. Sprout Social Sprout Social tops our list of Agorapulse alternatives for its value and scalability.

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HootSuite Social Media Management Collaboration Analytics 93

Social Media Today

JUNE 25, 2025

2, 2022 SARINYAPINNGAM via Getty Images Deep Dive 3 Steps for Establishing a Core Marketing Message The key to maximizing a social media marketing strategy is to ground the approach in purpose. By Andrew Hutchinson and Emma Wiltshire • Nov. By Andrew Hutchinson • Jan. You can unsubscribe at anytime.

YouTube 173

YouTube Press Release Wikimedia Policies 173

Hootsuite

DECEMBER 3, 2024

In this post, we’ll explore how social measurement can drive real results for your business. Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals.

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Social Media How To Metrics HootSuite 111

Buffer Social

JANUARY 22, 2025

” For Aarushi, this step would include "a thorough self-analysis of my skills/interests and how they align with my big-picture goals." Social media management: No surprises here, but I’m a huge fan of scheduling social media posts in advance. What lessons can I take from them?

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Social Media LinkedIn Instagram Platform 118

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

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Data Strategy Statistics Sports 126

Buffer Social

DECEMBER 16, 2024

month Link Squeeze E-commerce Free for 100 total links Starts at $10/month SnipIt Free for Shopify stores Free Free Bitly Enterprise link management Limited to 10 links/month Starts at $35/month 1. that automatically shortens all your long URLs to be short, sweet, and social media-friendly.   Price: The buff.ly

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URL Price Analytics Campaign 113

Hootsuite

JUNE 25, 2025

View this post on Instagram A post shared by Hootsuite (@hootsuite) Hootsuite’s social AI tool, OwlyGPT, taps into real-time social listening data via Blue Silk AI and Talkwalker’s leading social dataset. This gives it a huge advantage for queries and tasks related to strategy, trends, or industry analysis. OwlyGPT knows.

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HootSuite Sentiment Marketing Analysis 105

Oktopost

JULY 30, 2024

You can also use your demand gen data to complete competitor analysis reports , effectively benchmarking your results against your top competitors. Keep your branding consistent across all your assets, including your website, social media channels, physical brochures, and other sales materials.

B2B 117

B2B Cost Metrics Social Media Management 117

Oktopost

FEBRUARY 6, 2025

The report analysis proves that B2B social drives engagement and lead generation; some strategies are more impactful than others. Social media’s ability to engage professional audiences, showcase thought leadership, and generate high-quality leads is essential to any successful B2B marketing strategy.

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B2B Research Engagement Metrics 99

Oktopost

NOVEMBER 20, 2024

“What you desire to appear” refers to how others perceive you, or in the case of B2B social media reputation management, the perception your audience has of your business on social media platforms. Top 10 social media reputation management tools for 2025 1. But that’s not all there is to it.

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Reputation Social Media Tools Sentiment 62

Buffer Social

FEBRUARY 19, 2025

And if you’re a social media manager, you can also present these results to stakeholders. Setting social media goals will help you focus your attention in the right place and create content that helps you meet those objectives. Use your competitors’ work for inspiration and for audience analysis.

Social Media 127

Social Media Content How To Collaboration 127

Social Media Today

JUNE 25, 2025

Get the free newsletter Subscribe to Social Media Today for top news, trends & analysis Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter.

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Groups Groups Issues Press Release 178

Buffer Social

JANUARY 16, 2025

Identify popular social media channels for your audience. BuzzSumo Talkwalker Mention Advanced analytics Starts at $49/month for up to 5,000 mentions. Compare your brand’s analytics with competitors. Track media coverage across social media, news, blogs, and podcasts.

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Tools Sentiment Price Social Media Management 126

Oktopost

SEPTEMBER 19, 2024

Source Why do you need social media data? If social media data are your raw ingredients, then social media analytics are your recipes. Source How can I leverage social media data? Before you keep on reading, let’s make one thing clear: social media data shouldn’t live in a silo.

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Data Social Media B2B Analytics 62

Sprout Social

SEPTEMBER 18, 2024

Save this fund ‌for any unexpected costs, such as emergency crisis management, currency fluctuations or ad testing. Use a social media management tool to implement tactics wisely Choosing the right social media platforms can only get you so far.

Social Media 129

Social Media Strategy Marketing Influencer 129

Buffer Social

JULY 10, 2025

Use Instagram analytics to understand your audience 5. According to Buffer’s analysis of four million posts, reels see 36% more reach than other post types. According to our analysis, Instagram Carousels get 12% more engagement than other post types. Choose the right type of Instagram account 2.

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Instagram Strategy Marketing Hashtag 95

Oktopost

JULY 8, 2024

But before you inject your money and time into a detailed consumer analysis, you should understand the key trends in demand generation strategies this year. The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine.

B2B 105

B2B Influencer ROI Authentication 105

Sprout Social

MAY 22, 2025

In the context of social media management, that includes capabilities like: Automated responses , such as chatbots or comment moderation. Predictive analytics to anticipate customer needs and behaviors. Sentiment analysis to gauge how customers feel about a brand or topic.

Engagement 103

Engagement Embedding Loyalty Team 103

Social Media Today

JULY 9, 2025

2, 2022 SARINYAPINNGAM via Getty Images Deep Dive 3 Steps for Establishing a Core Marketing Message The key to maximizing a social media marketing strategy is to ground the approach in purpose. By Andrew Hutchinson and Emma Wiltshire • Nov. By Andrew Hutchinson • Jan. You can unsubscribe at anytime. You can unsubscribe at anytime.

Types 122

Types Press Release Wikimedia Policies 122

Hootsuite

OCTOBER 18, 2024

Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Check out our guide to using social media analytics and the tools you need to track them. Try It Free Step 8.

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Templates Template Social Media Strategy 113

Sprout Social

JUNE 3, 2025

Sales and conversions Organic: Track conversions and sales from Facebook interactions through Pixel, Google Analytics with UTM parameters and first-party data. Comparing will enable you to define Facebooks role in your broader social media strategy and build a cross-channel process that directly links to business goals.

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ROI Social Media CPA CPC 80

Hootsuite

NOVEMBER 21, 2024

Get our 2025 Social Media Trends report for the insights you need to reach your goals in what’s shaping up to be social’s best year yet. Long-form content — think blog posts, YouTube videos, and webinars — offer in-depth information and analysis. And remember what she said about effective analytics monitoring ?

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Content YouTube HootSuite Case Study 125