Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
AUGUST 18, 2016
Do Facebook’s changes make Google AdWords a more viable advertising spend? To answer that question, we probably need to look at the differences between Facebook ads and Paid Google Search (PPC): Pinpoint targeting: With Facebook ads, you can get extremely specific about the people who see your ads, unlike Google PPC, which based on keywords. Few people are on Facebook searching for products, so this point goes to Google. Local business: Again, advantage Google.