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What is Google AdWords Quality Score?

Marketing to Serve

So you’ve started using Google AdWords and you’ve found a great number of metrics which you can report on. So even for the more seasoned AdWords marketer, a thorough knowledge of quality score is vital for online success. Another key benefit of having a high quality score, is a lower cost per conversion. What is Quality Score?

Adwords 84
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10 Tips For Strengthening AdWords Campaigns

Small Business Mavericks

Tommy Landry’s list of 10 Ways To Breathe New Life Into A Floundering Google AdWords Campaign in Search Engine Journal is similar to a list of gardening techniques because you have to know enough about the situation to decide which technique is going to be the best for improving it. A/B test landing pages to improve conversion rate.

Adwords 87
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Google AdWords – Easy Tips for Bloggers and Small Business Owners

Kikolani

Google AdWords is one of the most popular ways of online advertising. Even though it is easy to set up and anyone can make an AdWords account, it has proven to be rather difficult to optimize for good results. Otherwise, your ad may be doing swell but you will continue to have a high bounce rate and low conversion rate.

Adwords 155
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Creating a Google AdWords Remarketing Campaign – step by step

Marketing to Serve

“Remarketing” is a common phrase associated with Google AdWords and other PPC advertising providers. Because it’s so often brought up in the PPC conversation, this guide will take you through the process of creating a remarketing campaign as well as giving you a couple of reasons as to why you should consider starting one.

Adwords 77
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How to Set Your Instagram Ads for Better Website Conversion

agora pulse

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. Competition aside, Instagram Ads is an incredible platform that yields relatively high numbers of engagement and conversion, including website conversions.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Or conversely, to keep their names out of the news. This means posting stories and managing conversations to keep the community engaged. Where are relevant conversations happening on social media? Should we insert ourselves into those conversations, or work to attract participants over to our own properties?

Marketing 367
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4 Tips for Increasing PPC Conversion Rates

Idaconcpts

Besides keyword targeting and ad copy, there are a number of additional factors that can be tweaked to increase PPC conversion rates: – 1. Target by location: Inside your Adwords account, you can see where your clicks are coming from – geographically. – Any other tips for increasing PPC conversion rates?