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Paying Homage to the Social Technographics Ladder

Ignite Social Media

As I understand it, the trio at Forrester built the Social Technographics framework for their excellent book, Groundswell , and it was a helpful way for those of us in the space to explain how people were engaging with sites like Friendster, MySpace, Blogger and Facebook.

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How Facebook is Slowly Strangling Twitter

Convince & Convert

But here’s why even a Jack Attack might not save the company from eventual MySpace-ization : Facebook is slowly strangling Twitter at every turn. Twitter launches lead generation advertising cards. Is Facebook the New Microsoft? This series of mirrored moves is right out of the Microsoft playbook of the 80s and 90s.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

I think Microsoft would be more receptive to user feedback. I’ve seen this on Microsoft’s PR depts. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! What about keeping their current customers happy?

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’m not convinced there is a lot of evidence in BUSINESS communities that people come to those communities for social networking (like Facebook / MySpace). Microsoft Communities. advertising. marketing, microsoft. advertising. marketing, microsoft. Content still is king. Commoncraft. Communiteer.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Or will they overthrow the computational and communicational status quo with MySpace, MyBlog, and MyWiki?â?? Web Advertising. Microsoft Links. Microsoft Enterprise Search Blog. This seems to me to be an openness to the possibilities of change here. Management Theory. Measurement. Messy World. Michael Rosenblum.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It use to be that Apple was the scrappy underdog and white knight to Microsoft's evil empire. link] James Windrow Apple used to be the scrappy underdog and white knight to Microsofts evil empire. Thats convenience! What I found most interesting is the continued shift in the perception of the Apple brand.