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How You Should Be Marketing to Generation Alpha

Likeable

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. When Gen Alpha takes Gen Z’s reins, it will be more imperative than ever to use social and video content as marketing tools.

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6 social media marketers on the future of social messaging

Sprout Social

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. I truly believe it will surpass email, and physical mail,” says Raven Gill , Social Media Manager at Communicators Group. People are much more likely to reach out through social media for customer service help than five years ago.”.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night." " 5.

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8 social selling metrics to measure success

Sprout Social

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” On social media, this may involve joining professional groups and interacting with industry leaders. Social selling vs. social media marketing. Additionally, B2B marketing and sales don’t need to be overwhelming.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

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Generational POVs: Favorite Social Platform

Likeable

Platform preference and reason for use is bound to shift between these groups. However, Snapchat still has a comfortable lead in this category, which it is projected to maintain until 2025. However, the millennial age group currently ranges from 25 years old all the way up to 40—so there are certainly differences within the group.

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 billion by 2025 ? It can be a lot more cost-effective than traditional marketing strategies. Groupe Dynamite: Customer service. Let’s look at Groupe Dynamite as an example. They want fast and reliable customer service.

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