Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. We care about people so much!

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Ignite Social Media

JANUARY 8, 2024

As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. This is User-Generated Content, the holy grail of social media. It’s like having an army of brand ambassadors spreading your message. How do you define Impressions in social media?

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

OCTOBER 26, 2023

billion by 2025 Influencer marketing platforms have also been popping up regularly to assist in a number of related tasks: finding influencers, partnering them with brands, creating contracts, planning campaigns and more. billion in 2023 Brands are expected to spend $30.81 Brands are expected to spend $7.14 It hit $15.2

Statistics 126

Statistics Influencer Strategy Marketing 126

Ignite Social Media

DECEMBER 11, 2023

Many big brands that initially joined Threads weren’t active on the platform anymore. While it’s always hard to predict the future, this is the first sign I’ve seen in a while that Threads could become one of the major social networks. A Threads Revival? This is a major opportunity for Threads.

Compete 101

Compete Energy Social Media Platform 101

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time.

Template 107

Template Templates Social Media RFP 107

Hootsuite

JANUARY 2, 2024

Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your professional network. This can lead to exciting opportunities, like a new job or becoming better known in your industry with a strong personal brand.

Comments 106

Comments LinkedIn HootSuite Analytics 106

Sprout Social

JUNE 17, 2021

Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. 55% of consumers learn about new brands on social. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

Statistics 145

Statistics Social Media Marketing Survey 145

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. Social media has become the new gold standard of professionalism, as well as the stage where your employer brand can perform.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Hootsuite

MAY 6, 2024

The 14 best social inbox tools for 2024 1. Hootsuite Hootsuite Inbox is a powerful social media inbox tool that equips your social team with all the resources they need to provide your social audience with fast, effective replies that build customer loyalty. Saved replies cut down on manual response time.

Tools 71

Tools HootSuite Team Social Media 71

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Keyhole.co

FEBRUARY 5, 2024

Linkedin has become the cornerstone of professional social networking for businesses and employees alike. It saw an incredible 22% increase in engagement in 2022 and now has 900 million members, making it the perfect place to cultivate your personal brand. LinkedIn audits are a fundamental part of any yearly brand spring clean.

LinkedIn 52

LinkedIn How To Privacy URL 52

Social Media Strategies Summit

APRIL 24, 2024

Instagram isn’t just one of the world’s biggest social networks. This social media metric excludes all those other Instagram users who might stumble upon your content and focuses solely on the people who care about your brand enough to actually follow you. in the year to February 2024. Why Does It Matter?

Metrics 137

Metrics Instagram Engagement Social Media 137

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. Use automation to manage routine tasks, but keep your brand’s personality alive through authentic engagement.

Brands 122

Brands Facebook Analytics Authentication 122

Keyhole.co

DECEMBER 14, 2023

Today, a business’s social media presence is one of its biggest assets to grow in a competitive market. To scale, you must do everything you can to optimize your visibility across social networks. Of course, as you scale, running social media campaigns and handling multiple channels manually becomes unfeasible.

Price 52

Price Hashtag Metrics Analytics 52

Oktopost

FEBRUARY 19, 2024

Social media platforms are constantly evolving, with frequent updates to algorithms and new features. Sometimes it can be hard to spark creativity and know what to post or what’s the best network to build your brand presence. X is Trailing Behind: Is X Losing Ground in the B2B Social Arena?

B2B 62

B2B Trends Social Media Strategy 62

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Smaller Social Teams Leveraging UGC Creators. billion in 2022. Image source.

Trends 297

Trends Social Media UGC Marketing 297

Keyhole.co

FEBRUARY 28, 2024

Duolingo captured the spotlight in a way that most contemporary brands couldn’t. million downloads in January 2024 to becoming an unicorn in the industry, a significant part of this success is due to the brand’s genius social media marketing. From over 16.2 Duolingo now has a whopping 10.3 million YouTube subscribers.

Social Media 105

Social Media Strategy Meme Education 105

Hootsuite

NOVEMBER 21, 2023

Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. What is a social media competitor analysis tool? Start free 30-day trial 9 best social media competitor analysis tools for 2024 1. Clear data. What makes you different?

Analysis 86

Analysis Tools Social Media HootSuite 86

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. LinkedIn marketing tools make it easier to build an effective brand presence on the platform. 1 Social Media Tool Create.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Keyhole.co

JANUARY 22, 2024

Have you ever participated in an Instagram poll conducted by your favorite brand? No matter how you interact with brands on social media, you must have noticed one similarity — their consistency over every channel they use. So, how do top brands ensure cohesiveness across their social media presence?

Social Media 52

Social Media Guidelines How To Hashtag 52

Hootsuite

DECEMBER 9, 2020

With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever. But is your social strategy up to the task? Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Questions 142

Questions Social Media Strategy Survey 142

Buffer Social

DECEMBER 4, 2023

  You need a social media content calendar. A social media calendar is a game changer when building a social media presence, be it as someone building your personal brand , a creator, or a social media manager.  Especially if you’re managing multiple channels.    More to come!

Template 88

Template Templates Social Media How To 88

Buffer Social

JANUARY 4, 2024

It can help you build your business and personal brand : Posting content that resonates and provides value can enhance your brand's sentiment and reputation. Your social community will expand as more users engage with and share your posts. It brings clarity, energy, and directness to your message.

Content 104

Content Platform Social Media Instagram 104

Sprout Social

APRIL 6, 2023

While others are built for customer care and marketing-specific brands. Chatbot marketing also helps brands and customers engage more closely by: Sharing quick answers regarding discounts, or a product or service. Similarly, Fandango uses chatbots on social profiles to help customers find movie times and theatres close by.

Marketing 81

Marketing Airlines Conversation Team 81

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. Look at how other brands do that.

Examples 52

Examples Strategy Twitter Marketing 52