Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? The 2024 theme is African Americans and the Arts in the US. What is the purpose of Black History Month?

Social Media 107

Social Media Authentication Communities Campaign 107

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 Even the political message of the campaign—“get out and vote”—strikes a much less political tone than brand activations in 2020.

Social Media 110

Social Media Marketing Sentiment Influencer 110

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 102

Influencer Marketing Collaboration ROI 102

Keyhole.co

FEBRUARY 9, 2024

It’s a good idea to create a sense of community and build good relationships with your followers. The process starts with creating a campaign through Facebook Ads Manager, where marketers define their objectives, be it driving website traffic, boosting engagement, or generating leads. What are Facebook “trigger words”?

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts. He has a following of 1.8

Influencer 100

Influencer Instagram Brands Fashion 100

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Fashion 93

Fashion Influencer Ensembli Instagram 93

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. LinkedIn’s professional environment makes it an ideal platform for building authentic relationships and engaging with potential customers.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts. He has a following of 1.8

Influencer 61

Influencer Instagram Brands Fashion 61

Ignite Social Media

MARCH 18, 2024

” The trust and closeness Duke’s social team has with players shines through authentically in their feed. For most brands willing to make those types of investments in their social media team, the opportunities for growing and engaging their community are significant. 32 Signs You Might Be a Social Media Marketing O.G.

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Engaging with posts and comments in a way that feels genuine and authentic. You should respond to customers in a way that feels authentic to your brand.

Report 63

Report Atlassian Brands Sentiment 63

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. Such direct engagement with the customers gives your business a transparent and authentic brand image. Let’s say you want to monitor the #LikeAGirl campaign to see what Twitterati is saying about it.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Hootsuite

NOVEMBER 7, 2023

Find opportunities for authentic engagement. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Spot competitor campaigns as they launch. 14 best social listening tools for 2024 There are a lot of options out there. Get in early on trending topics.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers. Weed For Black Women.

Social Media 86

Social Media Brands Content Guidelines 86

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. You can bake social proof into campaigns. Social shopping makes it easier for consumers to buy your product and share authentic feedback all in one place. You’ll have better data about what works.

Platform 104

Platform Tips Buy Instagram 104

Keyhole.co

FEBRUARY 20, 2024

From understanding audience sentiment towards specific campaigns to identifying potential influencers and engaging with their community, social listening on Instagram empowers brands to stay relevant, responsive, and connected in the dynamic world of social media. Well, now you can do this too. You might chuckle at this one.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Keyhole.co

JANUARY 19, 2024

As we look into 2024, it’s clear that the world of fashion, technology, and lifestyle is in for some exciting shifts. We will explore the potential trends that could dominate 2024. The Top 10 trends we see for 2024 will cover various topics, from educational content to beauty and wellness.

Trends 59

Trends Hashtag Fashion Energy 59

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Different software can help you find influencers, create successful campaigns and monitor their performance. They can be a big help in putting together the best influencer marketing campaign possible.

Influencer 101

Influencer Campaign Platform Marketing 101

Convince & Convert

JANUARY 3, 2024

The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. Clear Communication and Objectives: Clearly communicate your brand goals, values, and campaign objectives to your outsourcing partners. The impact of AI is top of mind for marketers.

B2B 144

B2B Research Influencer Marketing 144

Buffer Social

DECEMBER 18, 2023

I’m a member of several communities of small business owners, including Creative Hive and Multi-Stream Machine by The Product Boss podcast. Besides continuing to lean on the business communities for morale and strategic support, I want to look for more collaborative opportunities to lift each other up and share our audiences.

Social Media 104

Social Media Small Business Marketing Collaboration 104

Sprout Social

DECEMBER 19, 2023

Community manager What’s the difference between a community manager and a social media manager ? A social media manager oversees an owned profile strategy, while a community manager focuses on engaging audiences across social media networks to increase brand loyalty and grow authentic connections.

Social Media 101

Social Media Social Media Management Influencer Team 101

Sprout Social

DECEMBER 20, 2023

Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success. Discover authentic and impactful creators to partner with, and use Tagger to manage your relationships, contracts, campaigns and more in one centralized platform.

HootSuite 107

HootSuite Brands Price Collaboration 107

Keyhole.co

FEBRUARY 26, 2024

Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content. This paid off, leading them to build a strong community around their niche. The chocolate brand boasts 110,000 TikTok followers and mostly relies on UGC and influencer marketing posts for its campaigns.

Social Media 59

Social Media Strategy UGC Influencer 59

Keyhole.co

NOVEMBER 22, 2023

This article will equip marketers with the knowledge and skills necessary to leverage this powerful platform for successful marketing campaigns. Additionally, paid advertising campaigns should be optimized to align with the algorithm’s principles to reach your intended audience effectively. Promotional content strategy.

Brands 52

Brands Facebook Marketing Advertising 52

Buffer Social

NOVEMBER 29, 2023

This will not be the same as the analysis of what’s to come in 2024 (we’re working on that), but a look at the predictions for this year and, ultimately, how they turned out. Spoiler alert: we got a surprising amount correct!  So, this prediction may just end up coming to pass.

Social Media 99

Social Media Collaboration Social Media Management Newsletter 99

Keyhole.co

DECEMBER 15, 2023

For example, “This Christmas, we’re teaming up with [Charity Name] to make a difference in our community. 12 Days of Christmas Create a ’12 Days of Christmas’ social media campaign, where you share a different holiday-themed tip, product, or offer each day leading up to Christmas.

Social Media 52

Social Media Meme Collaboration Examples 52

Ignite Social Media

FEBRUARY 19, 2024

Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter demographics. To dig deeper into this evolving tactic, I’m summarizing insights from a recent conversation we had with our influencer marketing team discussing the potential impacts influencers could have on the 2024 race and beyond.

Influencer 106

Influencer Campaign Collaboration Authentication 106