Remove 2024 Remove Analytics Remove Brands Remove Sentiment
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. AI is also helping social teams understand and respond to audiences better.

Strategy 128
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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 113
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8 Influencer Marketing Metrics To Pay Attention To In 2024

Keyhole.co

This trend is expected to continue into 2024. This is because brands are now prioritizing return on investment (ROI). This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Engagement rate Engagement will become the pivotal metric for measuring influencer marketing success in 2024.

Metrics 52
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The role of artificial intelligence in business in 2024

Sprout Social

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 120
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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares.

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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares.

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.