Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. And, your Instagram eCommerce business can integrate with your Facebook ads and Pages for even more reach. Are you thinking about getting into Instagram eCommerce?

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Pixlee

DECEMBER 15, 2021

In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022. After Snapchat pioneered it, Facebook, Instagram, Pinterest, and TikTok have launched their lenses, filters, and special effects. Growth of AR/VR.

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Sprout Social

OCTOBER 25, 2022

— Oklahoma Department of Wildlife Conservation (@OKWildlifeDept) October 13, 2022. — Sprout Social (@SproutSocial) October 4, 2022. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. — e.l.f.

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Social Media Strategies Summit

DECEMBER 1, 2023

So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. Each also has their own Instagram and Facebook profiles. According to KnowYourMeme , this trend first surfaced in 2022. The hashtag #tubegirl is edging ever closer to two billion views. billion views.

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Social Media Meme Fashion Trends 239

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. Here, you’ll be able to see trending hashtags, sound bytes , accounts and more. The cost for these is based on bids, just like how you pay for Facebook and Instagram ads. Tap into TikTok influencer marketing.

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Brands Marketing Influencer Analytics 88

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter.

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Examples Campaign Tips UGC 140

Keyhole.co

MARCH 7, 2022

Now let’s jump into where to find these metrics for each social platform and how to create a fully-fledged social media report in 2022. Keyhole’s Twitter analytics feature allows you to track accounts & hashtags on Twitter in real-time. Facebook Analytics. And here we know the social media metrics matter most.

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Report Social Media Metrics How To 52

Hootsuite

AUGUST 15, 2022

But what about Facebook Reels? Facebook’s version of short-form video showed up a little after the other apps, but don’t sleep on these Reels. Facebook Reels are a useful tool in every content creator’s marketing strategy. What are Reels on Facebook? Facebook Reels vs. Instagram Reels.

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Facebook How To HootSuite Instagram 99

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. — Chewy (@Chewy) November 28, 2022. — Sprout Social (@SproutSocial) October 18, 2022. It’s Corn – Tariq & The Gregory Brothers & Recess Therapy.

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Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Ever wonder which hashtags you should be using?

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Social Media Strategies Summit

SEPTEMBER 23, 2022

In contrast, the median engagement rate (by follower) on Instagram stands at 3.37%, while Facebook’s is just 0.22%. Yet those top performers only post on TikTok once per week on average, compared to four times a week on Instagram and seven on Facebook. So TikTok is still a comparatively under-utilized resource. Image source.

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Education Examples Content Nielsen 162

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Facebook is at #3, used by 56% of respondents, followed by Instagram which is used by 44%. Per the report, there are: 93.6 575,000 tweets published.

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Social Media Strategies Summit

JANUARY 23, 2023

According to the 2022 Edelman Trust Barometer , 48% of respondents view the government as a divisive force in society, and 46% say the same about the media. Someone who sees your posts on Twitter isn’t going to hop on over to Facebook to message you. Almost all government agencies do a mix of those three communication types.

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Transportation How To Posterous Team 194

Hootsuite

JANUARY 4, 2023

— Hootsuite (@hootsuite) December 8, 2022. Source: Hootsuite’s Global State of Digital 2022 Report (October Update). That might mean a Facebook Group or a hashtag like #DIYTok. Source: Hootsuite’s Global State of Digital 2022 Report (October Update). Check out our guide to marketing on Facebook.

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Social Media HootSuite Marketing Social Networking 77

Hootsuite

MARCH 2, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Source: Hootsuite Global State of Digital 2022. trillion in 2022, an increase of 24.9% In fact, 34% of social media users have made a purchase through Facebook alone. from the year before.

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Retail Social Media Brands Tips 104

Sprout Social

AUGUST 22, 2023

Gain competitive intelligence According to The Sprout Social Index™ 2022 , 90% of marketers agree social insights help differentiate their brands in the market for a competitive edge. This is important because a timely response to feedback, negative or positive, is important to customers, as our 2022 Index revealed.

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Analytics Conversation Brands Sentiment 84

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Use hashtags. And that’s it!

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How To Hashtag Trends Analytics 143

Sprout Social

FEBRUARY 8, 2023

pic.twitter.com/u4DXzbuoYw — Freightliner Trucks (@freightliner) December 29, 2022 The takeaway Make it visual. From Popcorn Lovers Day to Star Wars day, people love celebrating these hashtag holidays on social media. To celebrate, they posted their “Top Moments of 2022” as a carousel and video post.

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Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger.

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Sprout Social

MARCH 16, 2022

Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. Posted by Patagonia on Monday, January 24, 2022. While videos on Facebook generally autoplay, this feature can be turned off. Facebook prioritizes content that sustains viewer attention.

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Engagement Report Video Metrics 121

Hootsuite

SEPTEMBER 7, 2022

Private Facebook Pages may be great for class discussion. Public hashtags can amplify important content. If you’re focusing on student engagement, a Facebook Group or Page is a natural fit. If you’re building brand awareness, a catchy hashtag can go a long way. — UC Davis (@ucdavis) September 2, 2022.

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Hootsuite

AUGUST 10, 2021

That puts TikTok on par with Facebook as an influencer marketing platform in 2021. spending on influencer marketing is set to surpass $3 billion for the first time in 2021, and to top $4 billion in 2022. ad and #sponsored are great hashtags to use for disclosure. More than two-thirds ( 67.9% ) of U.S But keep an eye on TikTok.

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Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Use it to reply to private messages and comments on Facebook, Instagram, Twitter and more. Want to go deeper?

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HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. So much so that 36% of consumers say they’ll share a negative experience with friends and family if a brand takes too long to respond, according to The 2022 Sprout Social Index™. Regularly check posts you’re tagged in and your mentions.

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Strategy Brands Content UGC 120

Sprout Social

JUNE 7, 2023

In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

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Brands Sentiment How To Analysis 110

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Facebook. While you could theoretically develop a social selling funnel on almost any channel, three platforms stand out from the rest for B2B brands in 2022. For example, even though LinkedIn generates 84% fewer shares than Facebook, it still produces 47 times as many link clicks. Key Takeaways.

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B2B Brands LinkedIn Groups 171

Sprout Social

JUNE 27, 2023

According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Track comments using keywords or hashtags and analyze them in real-time or historically. For Facebook or Google My Business, you will need company permissions to connect with your page.

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Review Brands How To Analysis 125

Ignite Social Media

JUNE 28, 2022

As of 2022, an average person is predicted to spend 100 minutes per day watching online videos. Platforms like Facebook and Instagram prioritize video content in their newsfeeds, which means that your video is more likely to be seen by your target audience than other types of content. The Future Content Marketing Is Video.

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Hootsuite

FEBRUARY 22, 2022

Also look for and monitor hashtags like [brandname]partner or [brandname]affiliate. — Fellow.app (@fellowapp) February 4, 2022. A creator newsletter, Slack channel, or Facebook Group can help keep everyone informed and keep your brand top of mind. — Zelda Deals (@Zelda_Deals) February 19, 2022.

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Affiliate marketing Social Media Tips Marketing 130

Sprout Social

MARCH 7, 2022

On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend. brookevpickle) February 23, 2022. Facebook Brand Survey Tests. With Facebook, you can use the Experiments tool to run a brand survey test. The day after a long weekend is always a rough one.

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Survey Brands Sentiment Template 90

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user.

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Hootsuite

NOVEMBER 14, 2022

You can use hashtags like #affiliatelink or #ad. Instagram and Facebook Reels Bonus Program. Meta runs ever-changing bonus programs that pay you for either Instagram Reels views , or reaching other achievements on Facebook. Facebook Shop. Setting up an Instagram Shop automatically carries over to Facebook, too.

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Social Media Brands Tips Affiliate marketing 112

Hootsuite

SEPTEMBER 14, 2021

It helps to keep up with TikTok’s challenges and the hashtags related to them. Social media networks like Facebook, Twitter and Instagram let you apply for verification. Twitter has also said that it will open up the rules in 2022. Once you become known for something, it will be easy to attract, keep and grow your following.

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Hootsuite

APRIL 26, 2023

For example, in 2022, the HHS Office for Civil Rights issued a $50,000 fine against a dental practice. For example, you cannot sign a business associate agreement with Facebook. That means you cannot upload a list of patient emails to create a custom audience for Facebook ads. However, it is not a recommended practice.

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Social Media Health Care Tips Policies 94

Later

JUNE 28, 2021

In fact, it’s on track to become a $15 billion dollar industry by 2022. Monitor your branded hashtag. Similar to comments and tags, if a Micro influencer frequently uses your branded hashtag, they likely have a passion for your business and will be keen to partner on a campaign. Why You Should Work With Micro Influencers .

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Influencer How To Marketing Instagram 133

Sprout Social

SEPTEMBER 30, 2022

If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. With every Tweet, LinkedIn comment or Facebook post, you can grow your reputation and establish a solid foundation. A private Facebook Group? Build your credibility.

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Tips Authentication LinkedIn Groups 130

Hootsuite

JANUARY 24, 2022

Which hashtags is your audience most likely to engage with? According to the Hootsuite Social Trends 2022 report: “The smartest brands in 2022 will tap into existing creator communities to learn more about their customers, simplify content creation, and build brand awareness and affinity.”.

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Data Social Media HootSuite Template 94