Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. According to TINT , three-quarters of consumers find reviews and testimonials submitted by real people more credible than brands talking about themselves.

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Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

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Pixlee

DECEMBER 27, 2021

Use User-Generated Content and Influencer Marketing to Convert Social Fans. If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now. UGC can provide social proof to potential customers, making them more likely to purchase products.

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Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

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Pixlee

DECEMBER 22, 2021

Naturally, ecommerce will be a big business in 2022. trillion in 2022. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. This means consumers are far more trusting of third-party opinions on a product than brand-generated content. That’s up 10.9%

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Hootsuite

JULY 5, 2022

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 11 strategies for organic Instagram growth.

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Instagram Strategy HootSuite Hashtag 110

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

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Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. TikTok’s technology and tools may significantly improve brand recall and social media engagement. Feature User-Generated Content (UGC).

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Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. This article will break down how to use Instagram for your small business in 2022 and beyond. To build brand awareness for a new product. Make sure to write in a tone that shows off your brand’s personality.

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Pixlee

DECEMBER 8, 2021

Even if your brand hasn’t previously invested in building community, chances are that your customers are willing and able to align more closely with your brand if given the opportunity. These three actionable tips will set your ecommerce brand apart from competitors in 2022 with the help of community. . billion by 2022.

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Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. What can brand advocates do for you?

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Pixlee

MAY 9, 2022

Creative” content includes the efforts of your marketers, influencers, and any other creative who contributes to your organization’s success. Look at Competing Brands & Design for the Customer Journey you Want. First, you can look at what competing brands are doing in terms of their creative talent and marketing.

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Ignite Social Media

NOVEMBER 13, 2018

Now more than ever, consumers are heavily influenced by what they see on social media. These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. If your brand does not currently leverage UGC, you may be wondering where to start.

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Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

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Hootsuite

MAY 18, 2023

Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Data from Civic Science found that 14% of 18 to 24-year-olds reported purchasing products in the last six months due to a blogger or influencer recommending it.

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Video HootSuite How To UGC 112

Sprout Social

OCTOBER 19, 2022

Think of content as the connection point between brands and consumers. Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. pic.twitter.com/5fPFA6fG2S.

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Hootsuite

SEPTEMBER 7, 2022

How does social media influence education? Here are a few sample goals to help you get started: Increase brand awareness. Manage brand reputation. An educator trying to land their next role may start by building brand awareness. University social media strategists may want to manage brand reputation or increase traffic.

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Education Social Media Tips HootSuite 93

Pixlee

FEBRUARY 23, 2018

million by 2022. Today, brands need to find more authentic ways to connect with their existing and potential customers. Instead, brands need to build meaningful relationships with customers. Some advice for creating social media awareness for brands include: Identifying a target platform.

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Keyhole.co

NOVEMBER 2, 2022

billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. Take inspiration from top brand pages. There’s no doubt that TikTok is one of the most effective platforms for growing your brand. One great example is the EdTech brand Duolingo. With over 1.2

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Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . Shoppable content is growing in popularity as consumers expect convenience from the brands they’re loyal to. Convenience in Social Shopping.

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Social Media Video Content UGC 52

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

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Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Get all the must-know TikTok insights for 2022 in one handy infosheet. Another common misconception is that brands don’t belong on TikTok. Definitely.

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Questions Banking Insurance HootSuite 104

Buffer Social

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. So how do you do it? “Engage engage engage!” ” she says.

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Communities Social Media Community building Groups 78

Pixlee

JANUARY 10, 2022

With the widespread adoption of video by brands and social channels (think Instagram, TikTok, Snapchat) today, knowing how to stand out from a saturated market is your key to success. So how do you get social users to notice your brand’s videos? Why Influencer-Led Video Campaigns? Influencer Video Campaigns in 2022 .

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Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

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Social Media Strategies Summit

MAY 19, 2022

Alongside an increase in the number of businesses on social media, we see a massive increase in the quality of content by brands. Buzzsumo is also a great way to find influencers relevant to your industry, which can be another fantastic source for content. In contrast, just one in eight feel the same way about brand-created content.

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Social Media Content UGC Curation 264

Sprout Social

NOVEMBER 14, 2023

According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

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Authentication Tips Marketing UGC 122

Social Media Strategies Summit

NOVEMBER 18, 2022

Identify ways to leverage influencers and thought leaders on social media effectively. This makes it a fantastic platform for brands looking to reach totally new audiences. Typically, brands leverage TikTok to drive sales. If you have a (brief) brand slogan, add it here. Start with these fundamentals: 1. Add a short bio.

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Social Media Strategy Influencer LinkedIn 241

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

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Social Media Brands HootSuite Policies 97

Sprout Social

OCTOBER 13, 2022

*other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. The right viral content can help brands gain mega fanbases. Instagram is a hub for influencer partnerships. rain on me – ??.

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Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. Bonus: Get the Instagram advertising cheat sheet for 2022. That goal could be general, like increasing brand engagement. For emerging brands, this could be a campaign to showcase what’s distinct, exciting, and exceptional about your brand.

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Campaign Instagram HootSuite UGC 145

Sprout Social

SEPTEMBER 7, 2021

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. What this means for 2022: By leveraging user-generated content for social campaigns, brands can build trust and credibility with their target audience while demonstrating the capabilities of a new product. McDonald’s Saweetie Meal.

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Campaign Social Media Collaboration Apple 136

Pixlee

FEBRUARY 3, 2022

Birthday emails have a, wait for it, 481% higher transaction rate than traditional brand emails! UGC is 35% more memorable than other types of content, and 50% more trusted, so it’s a no-brainer to use in your email mockup. Doing so beyond just Black Friday and Cyber Monday will help your brand stand out.

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Keyhole.co

FEBRUARY 13, 2024

With stories ranging from heartwarming to tongue-in-cheek, the brand excels at captivating people with quirky and relevant content, leading to a flourishing online following. The main features of Tinder’s marketing strategy Glancing at Tinder’s social media accounts will show you how active and on-trend the brand is with updates and posts.

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Hootsuite

JULY 13, 2022

Done right, c ustomer experience will help you increase sales and improve brand loyalty. It’s the accumulation of their feelings after every touchpoint they have with your brand. Two pillars will essentially shape a customer’s experience: Your brand. This is the result of careful, consistent branding over decades.

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Tips HootSuite Survey Template 107

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. This helps create loyal customers who not only repeatedly choose your products but also rave about your brand to their friends and family. Now, enter social media — your secret weapon. It’s more than just likes and shares.

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Hootsuite

JUNE 1, 2022

Among the filtered, edited, there’s-no-way-her-room-is-actually-that-clean photos we expect from the platform in 2022, the photo dump has emerged — and it is glorious. Celebrities, influencers, and everyday folks alike are rejecting perfection and sharing photos that are blurry, sometimes ugly, and seemingly totally random.

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