How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. If you search the internet for “influencer marketing success” it doesn’t take long to find articles like Forbes ’ “ Love It Or Hate It: Influencer Marketing Works ,” which cites studies from TapInfluence , Deloitte , Tomoson , and McKinsey on just how powerful influencer marketing can be during the buyers’ journey.

UGC + Social Distancing: Bringing the In-Store Experience Online


One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently.

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3 Ways UGC and Influencer Marketing Can Make Your Brand More Agile


Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive. Here are the three key ways user-generated content and influencer marketing can make your organization more agile. With the right UGC platform , making sure content is approved and tagged correctly should come naturally. A brand advocate can be one of your most powerful tools. Brand Marketing

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5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence. In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this list of five surefire reasons that listening to influencers will better inform your own brand’s content strategy. Influencers Understand the Audience You Want to Target. “So

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. It’s a lot easier, however, to understand why we’re loyal to the brands we choose, than it is to understand, as a brand, how to evoke that loyalty from your audience. Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media.

Travel Brands that Are Doing Social Right

Ignite Social Media

When it comes to reaching these users, here are our top travel brands on social. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. On a continual basis, we encourage OBX visitors to share their photos and videos with us using our branded hashtag, #OBXnow. All employ a strong UGC curation strategy.

Personalization vs. UGC: Which Resonates Better With the Modern Shopper?


Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share. With UGC gaining popularity in recent years, the dilemma that marketers face is which works best with modern shoppers, personalization or UGC? UGC Advantages.

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Introducing Shoploop: A Shoppable Video Platform Made for Brands & Influencers


Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . The videos that appear on Shoploop are currently sourced from influencers, publishers, brands, online boutique stories, and experts in a certain topic. .

2019 Influencer Marketing Trends for Brands


Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Instagram Will Remain a Key Influencer Marketing Channel. Also, the platform will continue to be the leading one for brand-influencer collaborations. Trend#3: UGC Will be King Across all Marketing Channels.

How to Attract the Right Influencers When Promoting Your Brand


There’s no denying the power that influencer marketing is a powerful force for myriad businesses. The relationships that brands build with influencers can create irreplicable value when executed well. And that’s really great for the relationship with the influencers.”.

Ultimate Guide to User-Generated Content


User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Tips for Using UGC on Facebook.

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3 UGC Marketing Trends on the Rise in 2018


As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. Influencer Marketing. Brand Marketing

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Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC Drives Purchase Decisions .

Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC


As consumers squeeze into the big-box retailers and place an overwhelming amount of online orders, digitally native brands are forced to compete to get items in their customer’s carts. Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%.

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5 Creative UGC Marketing Campaigns to Inspire Your Business


Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

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5 Times Brands Used User-Generated Content to Build Inclusivity


As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). KiraGrace’s Brand Story through Customers.

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What Gen Z NEEDS From Brands


Transparency and authenticity are hugely important to today’s consumers, and brands who don’t work to understand their audience risk not only losing sales but facing powerful backlash from customers. . Brands have to know what this newest generation needs in order to reach them effectively. .

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Why Your Brand Should Create Less Content

Convince & Convert

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. What you should learn: Focus on the story and giving your content creators story-worthy assets instead of just focusing on your brand. Partner on Something That Organically Integrates Your Brand.

Does Influencer Marketing Work with Baby Boomers?


With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. But even brands that appeal more to baby boomers stand to benefit from building relationships with social media influencers. Here are three tips for using influencer marketing and UGC to reach baby boomers.

The Social Influence Surge—Are You Prepared?

Harp Interactive

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Savvy businesses and brands are harnessing the power of social shopping for increased awareness, leads and sales.

Influencer Fraud: Does It Still Exist in 2020?


Influencer marketing is here to stay, regardless of travel and in-person events. Influencers provide a trustworthy connection with their fans, which brands can use to foster better connections with their audience. Buying fake followers and likes to boost one’s optics as an influencer have previously plagued the space, and can result in poorly executed and unproductive campaigns. But is influencer fraud as big of an issue in 2020? Is Influencer Fraud on the Rise?

5 Ways to Make Your Influencer Collaboration Successful – From a Former Micro-influencer


From streetwear “hype beasts” to TikTokers selling out a brand’s limited-edition products within minutes, consumers want what they can’t have and are willing to pay a pretty penny for it. A marketing report from showed that 93% of marketers are using influencer marketing. Once thought of as only a trend, influencer marketing is becoming a very profitable marketing tactic. . Find the Right Influencer & Platform. Embrace Micro-Influencers.

Three Simple Ways to Boost Ecommerce Sales with Influencer Marketing


When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Brand trust is an important factor in eCommerce; in fact, 33 percent of U.S.-based Influencer Marketing

How to Attract Diverse Brand Advocates


Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. These three strategies will help your brand attract diverse advocates and expand your audience. The prize will depend on your industry, and there’s a great option for every brand.

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media


Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. It allows their customers to express themselves, shape the brand story and create more meaningful memories within their community.

9 Brands Driving Meaningful Change on Instagram


We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Supporting a cause on social media helps humanize your brand and increase brand loyalty.

How to Curate a Stunning Instagram Feed with User Generated Content


Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A super-strong branded hashtag!

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How to Make Your Brand More Diverse


The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight real people who display the full spectrum of races, ethnicities, orientations, and abilities. Brand Marketing

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The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Brands should be using the unique features of Instagram Stories to further engage their audience (i.e. Leveraging Influencer Partnerships through Stories.

Monday Roundup: Building Influencer Relationships

Waxing UnLyrical

And building influencer relationships is one of the best ways to spread the word about your business or campaign. Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.” 7 Pillars of Solid Influencer Marketing Programs.

Brand Value in the Age of Digital-First Experiences


Digital-first marketing has been vital to brand growth for decades. But in today’s world of social distancing, brand value has changed. Brands must be able to communicate with their customers in a tactful and agile way. If you aren’t careful — especially during a global crisis — consumers could see your brand exploiting the current situation for profit, which could permanently drive customers away from your business. Customer-Centricity from a DTC Brand.

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Four Unique Brands to Learn From in 2020


Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Brand Marketing

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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. .

How to Support Social Causes as a Brand on Instagram


More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

How to Create Instagram Stories that Will Help Your Brand

Ignite Social Media

Instagram Stories are a fun & easy way for followers to interact with your brand and for you to share information. Do you remember the big push for brands to create Snapchat stories? Reposting User Generated Content (UGC). Sharing Influencer Created Content.

How Brands Can Approach Authenticity, Diversity, and Pride


In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. This concept is increasingly more important: brands cannot fake authenticity and diversity. With UGC and influencer marketing, they don’t have to. . An aptly titled article from RetailDive sums up the impetus for brands to embrace social change: Consumers want retailers to do the right thing. Brand Marketing

Why Hotel Brands Need to Curate Experiences to Drive Business


Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. Brand Marketing

The Best Way to Save Instagram Photos & Re-Post Them to Your Feed


Looking to save Instagram photos and add user-generated content (UGC) into your Instagram strategy? While UGC is a great way to grow and engage your community — it comes with its own set of rules. Another way to do this is by using Later’s UGC Tool.

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15 Innovative Brands Using Technology to Power Their Content


Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. These fifteen brands aren’t just exceeding expectations when it comes to content engagement, they’re investing intelligently in technology that helps them achieve the type of customer experience they strive to provide. Brand Marketing

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Social Media Roundup: Best In Class Brand Social Voice

Ignite Social Media

Looking through your social feed (pick any) we all pause when we get to our favorite brand. What is it about them that makes the brand stand out among the others? We all have that one brand that we follow where we are excited to see new content from, the one that never (or hardly) seems to fail in getting us to tap the like button (or heart). Below you’ll find some of the brands that we here at Ignite Social Media feel shine bright.

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New! Find and Share User-Generated Content from Instagram (& Beyond)


If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. You’ve probably seen UGC in the wild—friends posting an Instagram story about a new pair of shoes they love and tagging the store, or even the #PSL posts from Starbucks lovers that make the rounds every fall. So how is UGC going to help you ?

5 Ways Fitness Brands Can Appeal to the Work-From-Home Crowd


Consumers are looking to engage with fitness brands that can make the transition to ‘working-out from home’ as smooth as possible. . Fitness brands have the opportunity to drive new connections and become the ultimate thought leaders in the fitness space with their communities right now. These five unique strategies can boost engagement, sales, and even help brands source necessary content for campaigns. Community is core to many fitness brands’ missions.

Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media. Get inspired to take your YouTube strategy to the next level with a look at the 10 Best Brands on YouTube. Top 10 Best Brands on YouTube.