Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out. What is User-Generated Content?

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Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? The answers to these questions will define how people perceive your brand in 2022 and beyond.

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Pixlee

JANUARY 24, 2022

Just as today’s community-driven brands use user-generated content (UGC) and influencer marketing to engage consumers, marketers in the metaverse must approach new ventures with a community focus. The post How Brands Can Uniquely Be A Part of The Metaverse in 2022 appeared first on The Pixlee Blog.

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Hootsuite

JULY 5, 2022

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 11 strategies for organic Instagram growth.

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Pixlee

DECEMBER 2, 2021

Feature User-Generated Content (UGC). UGC, content created by members of your brand community and often shared on social media, is frequently found on TikTok through unboxing videos , tutorials, shopping hauls, or challenges. In order to harness UGC from your fans on TikTok, you’ll need a collection method.

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Pixlee

DECEMBER 8, 2021

These three actionable tips will set your ecommerce brand apart from competitors in 2022 with the help of community. . Many well-known brands as well as smaller brands have already adopted UGC onto their site to enhance customer acquisition, and we can expect this trend to continue as customers increasingly prefer personalized experiences.

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Pixlee

MARCH 21, 2022

Many social media users may post their own UGC about your brand or product instead of commenting on your posts, through static posts, stories, or text. You can also turn on notifications for other accounts, allowing you to know immediately when your brand advocates , ambassadors, or influencers are posting. .

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Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. Partner with creators and influencers.

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Social Media Strategies Summit

JANUARY 5, 2022

This article will break down how to use Instagram for your small business in 2022 and beyond. Collaborate with Influencers. Once you’ve got the basics right, it’s time to take your Instagram strategy one step further: collaborating with influencers from your niche. Now, you’re probably wondering how to source UGC on Instagram.

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Pixlee

MAY 9, 2022

Creative” content includes the efforts of your marketers, influencers, and any other creative who contributes to your organization’s success. For example, two of the largest emerging trends at Shoptalk 2022 were authenticity in creative content, through user-generated content (UGC) and micro-influencers, and social commerce.

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Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Their team is also extremely engaged on social.

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Hootsuite

NOVEMBER 28, 2022

Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. Savvy customers are great at spotting paid influencer content, but organic endorsements still carry serious weight.

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Ignite Social Media

NOVEMBER 13, 2018

Now more than ever, consumers are heavily influenced by what they see on social media. Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand.

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Sprout Social

JANUARY 12, 2022

Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts. Regularly publish and repost UGC as part of your content calendar (circle back to tactic #1). 1000% recommend.

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Hootsuite

MAY 18, 2023

Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Data from Civic Science found that 14% of 18 to 24-year-olds reported purchasing products in the last six months due to a blogger or influencer recommending it.

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Hootsuite

SEPTEMBER 7, 2022

How does social media influence education? — Calgary Linguistics (@calgarylinguist) September 6, 2022. — UC Davis (@ucdavis) September 2, 2022. — Macey Shape (@maceyshape9) September 7, 2022. Generate UGC. User-generated content (UGC) is any content created by regular people, not brands.

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Sprout Social

OCTOBER 19, 2022

— Sprout Social (@SproutSocial) July 27, 2022. For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. They are the ones also following the creators and influencers they love. pic.twitter.com/5fPFA6fG2S. They’re everywhere. creators?.

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Pixlee

FEBRUARY 23, 2018

million by 2022. Building connections with social influencers who can attract more followers. Expect to see user-generated content (UGC) become even more common in 2018. According to one survey, 85% of consumers find visual UGC more influential than brand photos or videos. The days of mass marketing have ended.

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Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

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Keyhole.co

NOVEMBER 2, 2022

billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. Besides connecting with your target audience, UGC also helps you to boost your brand awareness and facilitate more sales. One of the top brands that utilize UGC effectively is GoPro. With over 1.2

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Pixlee

JANUARY 5, 2022

This is why many brands choose to incorporate social commerce on their existing ecommerce websites, showcasing user-generated content (UGC) from real customers that site visitors can shop directly from. Puma then used Pixlee to create a gallery of the brand’s TikTok videos showcasing brand products and influencer content. With over 2.6

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Hootsuite

JULY 4, 2022

Get all the must-know TikTok insights for 2022 in one handy infosheet. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year. Another common misconception is that brands don’t belong on TikTok.

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Pixlee

JANUARY 10, 2022

The answer lies in influencer marketing; featuring trusted individuals with a curated, loyal following in video campaigns sets your brand up to be memorable and trusted. Why Influencer-Led Video Campaigns? Influencer content also provides social proof, making users more likely to buy products they’ve used and loved themselves.

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Buffer Social

AUGUST 30, 2023

Community-led content Similar to user-generated content (UGC) in the marketing world, this type of content comes in many shapes and sizes. Big creators, influencers, and celebrities often spin up separate spaces for their highly engaged followers to better connect with each other.

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Communities Social Media Community building Groups 78

Social Media Strategies Summit

MAY 19, 2022

Buzzsumo is also a great way to find influencers relevant to your industry, which can be another fantastic source for content. Your audience likely already loves user-generated content (UGC), with four-fifths of consumers saying it highly influences their purchasing decisions. Bill Slawski (@bill_slawski) May 4, 2022.

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Sprout Social

NOVEMBER 14, 2023

Nearly 40% of consumers say they like to see customer testimonials or real customer demos on social media, according to The 2022 Sprout Social Index™. Reposting user-generated content (UGC) created by your customers is one of the most authentic marketing tactics you can use. But remember: consumers are content creators, too.

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Social Media Strategies Summit

NOVEMBER 18, 2022

Identify ways to leverage influencers and thought leaders on social media effectively. User-generated content (UGC) isn’t just a time-saver for marketers; it’s amazing for driving sales. GoPro is a master at UGC. HubSpot (@HubSpot) October 4, 2022. Influencer Marketing Strategy. Research influencers.

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Sprout Social

OCTOBER 13, 2022

other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. Instagram is a hub for influencer partnerships. According to the 2022 Sprout Social Index™ , company alignment with personal values is 74% more important to consumers than it was in 2021. social media managers. Read more: [link].

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Pixlee

FEBRUARY 3, 2022

The best email mockups go beyond simple text content or typical brand photos; instead, community-driven brands like HYLETE feature user-generated content (UGC) from fans in their brand community to help email readers visualize themselves owning the brand’s products and contextualize individual items. . Influencer Marketing Email Mockups.

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Hootsuite

JUNE 7, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. User-generated content (UGC) campaign. In user-generated content (UGC) campaigns , you ask people to share posts featuring your products and use a specific hashtag. Influencer campaign. A great way to reach more users is to work with influencers in your niche.

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Sprout Social

SEPTEMBER 7, 2021

What this means for 2022: By leveraging user-generated content for social campaigns, brands can build trust and credibility with their target audience while demonstrating the capabilities of a new product. Seventy-one percent of consumers say social posts by friends or people they know influence their purchasing decisions.

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Hootsuite

JUNE 29, 2023

For instance: Patagonia is beloved for its commitment to the environment (it even landed at #3 on the 2022 Axios-Harris poll of the most reputable brands in America). No wonder internationally beloved toy company Lego reported a 17% growth in 2022. UGC acts as a trust signal, taking your brand authenticity to the next level.

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Keyhole.co

FEBRUARY 13, 2024

Tinder’s content strategy is a smartly crafted mix of video campaigns, memes and jokes, dating stories and mishaps, and user-generated content (UGC). This 2023 campaign came hot on the heels of GenZ users’ general disappointment with the brand in 2022. They leverage user-generated content and influencers to reach a wider audience.

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Hootsuite

MARCH 2, 2023

In 2022, 90% of digital ad spending was on programmatic advertising. Endorsing problematic influencers Collaborating with a public figure, influencer, or content creator can expand your brand awareness. Influencers often share their personal views and opinions on their channels.

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Hootsuite

JUNE 1, 2022

Among the filtered, edited, there’s-no-way-her-room-is-actually-that-clean photos we expect from the platform in 2022, the photo dump has emerged — and it is glorious. Celebrities, influencers, and everyday folks alike are rejecting perfection and sharing photos that are blurry, sometimes ugly, and seemingly totally random.

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Hootsuite

JULY 13, 2022

One popular form of this social proof is user generated content (UGC). By looking and sounding a certain way, you subconsciously influence folks into believing you are the way you look. — Zappos.com (@Zappos) May 16, 2022. — Zappos.com (@Zappos) June 2, 2022. Four customer experience tools to try in 2022.

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Hootsuite

DECEMBER 15, 2022

Mastodon has been around since March 2016 but it only really blew up in late 2022, when a certain someone bought a certain social media platform. — Elon Musk (@elonmusk) April 14, 2022. Affiliate marketing, sponsorships, and UGC. You could absolutely run affiliate marketing, sponsorship, and UGC campaigns through Mastodon.

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