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Our 2020 Social Media Wish List

Likeable

Dear Social Media Santa, 2020 has been wild! Facebook, Twitter, and other platforms did take measures this year in terms of fact checking COVID-19 information as well as information about the 2020 election. What would 2020 have been without TikTok ? would also be useful when it comes to influencer sourcing.

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. anyone who doesn’t work for a retail or fashion brand).

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How can PR and influencer marketing work together in a crisis?

Sprout Social

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. As of March 2020, Local Alerts is now available to all local government, public health agency, and first responder pages and have been valuable levers for local-level response to the Covid-19 pandemic.

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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

2020 will be like nothing we have seen before in the digital landscape. They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brave Marketers Will Win in 2020! The most successful marketers in 2020 will be brave. The competition is getting heavy!

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15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

2020 will be like nothing we have seen before in the digital landscape. They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brave Marketers Will Win in 2020! The most successful marketers in 2020 will be brave. The competition is getting heavy!

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I