Likeable

DECEMBER 17, 2019

But you can’t spend the holidays dwelling on 2019—you only have a few days to acquaint yourself with the biggest shifts coming in 2020! Look for that to change in 2020 (just in time). In 2020, look for users to gladly re-shoulder the burden of deciding what content they see. What happened to social media?

Trends 57

Trends Social Media Influencer Feed 57

Hootsuite

APRIL 22, 2020

You’re in their feeds right next to their sister’s cat vids: you’re basically BFFs now, right? Facebook or Twitter? When your broadcast is over, it will live on your LinkedIn feed to lure in even more engagement on the rewatch. How to go live on Twitter. Here’s the full breakdown for how to go live on Twitter.

Social Media 145

Social Media Privacy YouTube Instagram 145

Hootsuite

MAY 20, 2020

Are you ready to go live on Twitter to level up your Twitter marketing tactics? If you are already getting good results from Facebook , Instagram , and LinkedIn live video, Twitter live broadcasts should be your next stop. . Both live-tweeting and going live on Twitter can help you promote an event. Open the Twitter app

Twitter 145

Twitter HootSuite How To Eventful 145

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. With Instagram Checkout, you can see a product that you like in the Instagram feed and then complete the entire purchase without ever leaving Instagram.

Social Media 98

Social Media Instagram Apparel Groups 98

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. So it’s no surprise that an increasing number of business leaders are active on social. Kimberly Bryant. Danielle Morrill.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Later

DECEMBER 11, 2020

2020 — where do we begin? While it’s been a challenging year, social media played an integral role in helping businesses make connections, build online communities, reach new customers, and drive sales. New Later Features in 2020. Later’s Most-Loved Releases of 2020. Later’s Most-Loved Releases of 2020.

Features 70

Features Review Instagram Mobile 70

Sherrilynne Starkie

DECEMBER 20, 2020

Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. After several years of decline, the 2020 pandemic has more Canadians checking out the news from mainstream media outlets. A balanced communications strategy is going to maximize the return on investment.

Marketing 195

Marketing Syndication Adwords News 195

Sprout Social

APRIL 18, 2022

Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. — Twitter Communities (@HiCommunities) January 5, 2022.

Social Media 104

Social Media Film Exercises Social Networking 104

Likeable

AUGUST 9, 2021

Community Accelerator Program. In March 2020, Facebook launched their Community Accelerator , which was a six-month program for community leaders providing training, mentorship, and funding to help them grow their communities. A subset of communities will be eligible to receive part of $1M in additional funding.

Platform 113

Platform Tumblr Badge YouTube 113

Sprout Social

OCTOBER 5, 2020

If you’re a basketball fan, March 11, 2020 is likely a day you won’t forget. — Adrian Wojnarowski (@wojespn) March 12, 2020. — Nathan Marzion (@nathanmarzion) March 12, 2020. A quick glance at the Los Angeles Lakers social feeds and it’s clear every piece of content is crafted by a professional.

Content 115

Content UGC Sports YouTube 115

Sprout Social

DECEMBER 2, 2020

However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? Planning & strategy.

Social Media 126

Social Media Hashtag Instagram Engagement 126

Sprout Social

OCTOBER 12, 2020

There are plenty of brands out there finding creative ways to stand out on social platforms, especially on Twitter. useFluent) May 17, 2020. Make sure your content gets in front of the right people by targeting audiences using demographic and interest data pulled directly from platforms like Twitter. — Fluent ??

Content 143

Content Metrics UGC Conversation 143

Buffer Social

OCTOBER 1, 2020

HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

Social Media 98

Social Media Strategy Marketing Communities 98

Hootsuite

APRIL 1, 2020

Or create a Twitter or Instagram Story poll. Subscribers may be notified in their homepage feed and see the video in What to Watch Next. A post shared by Basia Bulat (@basiabulat) on Mar 26, 2020 at 6:34pm PDT. — University of Mary Washington (@MaryWash) March 30, 2020. Still not sure? Ask your audience.

YouTube 145

YouTube Engagement How To Class 145

Sprout Social

SEPTEMBER 21, 2020

Choosing the right focus continues to benefit VSCO as the app currently serves over 2 million paid subscribers—creators who value the tools and experiences offered up on their Feed, Discover and Studio pages. — VSCO (@vsco) June 4, 2020. — VSCO (@vsco) August 7, 2020.

Issues 136

Issues Survey Campaign Authentication 136

Sprout Social

MAY 11, 2020

Meanwhile, platforms like Twitter are capable of reporting news in real-time minus any commercials or paywall. Since most journalists on social media are laser-focused on Twitter, that’s what we’ll focus on. Journalists represent a community. — Sapna Maheshwari (@sapna) April 30, 2020.

Journal 121

Journal Social Media How To Hashtag 121

Later

JANUARY 28, 2021

Jayde is the Head of Social Media for beverage brand Sunwink, and uses her Twitter account to consistently deliver refreshing, impactful insights about the marketing industry and pop culture. In fact, you’ve probably seen some of his work already on other social media feeds. Warning: looking through his feed may work up your appetite.

Social Media 114

Social Media Collaboration Instagram Influencer 114

Keyhole.co

AUGUST 29, 2020

In case you’re absolutely new to Instagram Reels, you can recognize IG Reels by looking for an icon in the lower-left corner of the video when you scroll through your Insta feed (or if you’re looking at someone’s profile, you’ll notice the icon in the upper-right corner). in India after IG Reels was introduced in July 2020.

Instagram 105

Instagram Film Analytics Influencer 105

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Social and world events impact your presence and community. Remember, staying silent is not going dark.

Eventful 115

Eventful Social Media How To Sports 115

Likeable

FEBRUARY 2, 2021

Plus, you can follow her journey on Instagram and Twitter. She’s performed at the 2020 NBA All Star Game, appeared on The Ellen Degeneres Show , and earned quite a few big brand deals as well. There’s also a large fashion community on the app—and Wisdom Kaye is one of its best-dressed. Can’t get enough of Amanda’s poet ry?

Social Media 68

Social Media Fashion YouTube Instagram 68

Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. TikTok for Business itself has only launched in June 2020.

Strategy 86

Strategy Brands UGC Apparel 86

Sprout Social

AUGUST 26, 2021

billion social users in 2020 , there’s no shortage of data on social media and tools like social listening make it easy to analyze conversations and trends around your entire industry, not just your brand. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. Comprehensive.

Research 144

Research Social Media Airlines Marketing 144

Later

SEPTEMBER 28, 2020

Instagram , Pinterest , Facebook , Twitter , and even LinkedIn have progressively pivoted towards video as the format of choice, while the rapid rise of TikTok has shown just how persuasive (and addictive!) A post shared by Later: Social Media Scheduler (@latermedia) on Sep 16, 2020 at 9:26am PDT. a video-first offering can be.

Video 100

Video Social Media Brands Instagram 100

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. Twitter Lists.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Buffer Social

APRIL 20, 2022

“I think I’ll care less about getting the quality right every time and it’ll probably be a more natural feed than a perfect-looking feed … It can be a lot more raw, a lot more myself, rather than thinking: ‘Will people like this?”

Instagram 79

Instagram Small Business Retail Metrics 79

Later

SEPTEMBER 18, 2020

Having an accessible Instagram account isn’t just the right thing to do, it can also improve your engagement and strengthen the sense of community on your channel. It’s important to open yourself to the community around you. It’s important to connect your experiences with the community and they shouldn’t be afraid to use their voice.

Instagram 85

Instagram Hashtag Tips Communities 85

Sprout Social

JUNE 17, 2020

The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. Landscape feed. Portrait feed. They serve solely to entertain the audience but can be a great way of emphasizing your brand voice and building a sense of community among your audience. It’s relatable and short. Livestream.

Video 144

Video Social Media Strategy Film 144

Sprout Social

NOVEMBER 29, 2022

Delta: Twitter polls. “I I love Delta’s recent experimentation of pairing Twitter polls with media. Having worked first-hand with the OREO team on past activations for the LGBTQ+ community, I love the thoughtfulness and creativity that goes into content developed for social around a campaign.”. lacolombecoffee.

Social Media 92

Social Media Brands Meme Real Estate 92

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. A big part of Twitch is the ability for the streamer and viewers to communicate through Twitch Chat. Analyze whether your potential streamer is active in the chat and has a community feel to their channel. Credit: Twitch.

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

OCTOBER 6, 2022

Plus 60% of consumers think short-form video is the most engaging type of in-feed content. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. — Shedd Aquarium (@shedd_aquarium) March 16, 2020. Add captions.

Video 129

Video Social Media How To Trends 129

Sprout Social

OCTOBER 5, 2021

Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. On Twitter, the brand shares content related to their values and commitments to causes nearly every day. — Paul Wicker (@Wickerpedia) March 15, 2020. A lot learn from her.

Brands 110

Brands Marketing Apparel Issues 110

Sprout Social

JULY 6, 2020

However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. This community wants to know that you’ll show up for them even when it’s not popular to do so. We’re constantly learning, so we’d love to hear more thoughts and ideas from you on Twitter.

Strategy 145

Strategy Social Media Organization Education 145

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. TikTok boasted 1.2

Examples 142

Examples Campaign Tips UGC 142

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Getting more followers could be a simple “like and share” photo on your feed. — innocent drinks (@innocent) January 6, 2020.

Social Media 142

Social Media Meme HootSuite Influencer 142

Later

FEBRUARY 26, 2020

dear friends, today we’re bringing back 6-second looping videos and a new community for people who love them. — byte (@byte_app) January 25, 2020. However, 2020 is proving to be a competitive space for social video — Byte is up against TikTok (which recently passed the 1.5 — byte (@byte_app) January 25, 2020.

Video 64

Video Feed Feedly Influencer 64

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Although not as self-serve as Facebook or Twitter, TikTok offers functionality for you to advertise your brand on TikTok. Guess has a prominent presence on TikTok and features a lot of influencers and user-generated content.

Video 98

Video Marketing UGC Hashtag 98

Later

APRIL 9, 2020

Affiliate links can be shared on Facebook, YouTube video descriptions, TikTok, Twitter, and even on influencers’ websites — essentially anywhere on the web where a link can live. There are thousands, if not millions, of influencers you can partner with — each with their own niches, curated communities, and platforms!

Affiliate marketing 97

Affiliate marketing Affiliate network Instagram Marketing 97