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Sprout Serves: Our commitment to giving back

Sprout Social

With the support of our executive and DEI leadership teams, we formed a committee of Sprout team members who wanted to take on the task of implementing a structure and resource hub that would help every employee feel confident in volunteering, no matter what part of the globe they reside in. What we’ve accomplished so far. 2021 and beyond.

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Social Spotlight: Ben & Jerry’s and how to take an actionable stand on social 

Sprout Social

For years companies have faced increasing pressure to take a stand on social and political issues. Then, take some time to reflect on what your company could be doing better to ensure your workplace and business are diverse, equitable and inclusive. — Ben & Jerry's (@benandjerrys) June 19, 2020.

How To 120
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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Those insights will be indispensable to practically every area of the company from marketing and sales, to R&D, customer service and more. Takeaways: Catherine Powell, Head of Airbnb Experiences, has said that “human connection is at the core of what we do.” — Airbnb (@Airbnb) August 31, 2020. Planning a road trip?

Travel 126
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

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8 Steps to Success with Manufacturing Marketing

Oktopost

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey. There is no doubt that in 2020, digital marketing is critical to maintaining and developing relationships with B2B buyers. What about manufacturing?!”

B2B 136
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Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

In today’s busy world, it is all too easy for an employee to accidentally expose the company to threats online. Hackers recently accessed Twitter accounts associated with the International Olympics Committee. — FC Barcelona (from ????) (@FCBarcelona) February 15, 2020. Human error. Everyone makes mistakes.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. If 2020 has made anything clear, it’s this: Digital transformation can’t wait. That’s why more than two-thirds of mature organizations agree their social initiatives have prepared their companies for digital transformation.