Oktopost

SEPTEMBER 13, 2022

billion in 2020. Financial services that don’t exist on social media are losing out on valuable opportunities to engage with potential customers. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. You can track data effectively with Twitter analytics.

Platform 84

Platform Social Media Insurance Education 84

Oktopost

MARCH 15, 2021

LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%. As has been the trend throughout 2020, video remains the content format audiences are most likely to consume. They share it, they talk about it, and they make memes out of it. Create Community.

B2B 136

B2B Social Media Strategy LinkedIn 136

Hootsuite

JANUARY 22, 2020

It also makes it easier for you to engage later on. Spotting them can help you identify new niches and audiences to engage with. Tip : If you don’t have time or budget for high-production content, consider user-generated content , memes , or quick and beautiful images. Minutes 13-18: Engage. Competitors and partners.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

AUGUST 26, 2020

billion by the end of 2020. For context, the prize pools for the 2019 NBA Championship and the 2020 PGA Championship were only $22 million and $11 million, respectively. — tj majors (@Tjmajors) March 14, 2020. — Pengu (@G2Pengu) March 30, 2020. Strengthen community engagement. Do you even LEC? ??.

Data 87

Data Strategy Marketing Sports 87

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 142

Examples Campaign Tips UGC 142

Likeable

MARCH 31, 2021

From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Social Monitoring: Social monitoring will give you the basics—things like engagement rate, relevant hashtags, or number of mentions. Brands (and people!)

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. — Shedd Aquarium (@shedd_aquarium) April 8, 2020. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. And there are plenty of “pros” to celebrate.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. Facebook engagement matters because it can help extend organic reach. Get to know your audience.

Engagement 145

Engagement Facebook HootSuite Groups 145

Later

DECEMBER 11, 2019

Wondering what big influencer marketing trends are coming in 2020? . We’ve rounded up predictions and the top influencer marketing trends in 2020, according to social media experts: Influencer Marketing Will Be Bigger Than Ever in 2020. Ready to learn what the future has in store? christinagalbato. elizabethgilmore.

Influencer 94

Influencer Trends Marketing Instagram 94

Hootsuite

AUGUST 13, 2020

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. What is social media engagement? How to increase social media engagement.

Engagement 145

Engagement Social Media How To HootSuite 145

Sprout Social

FEBRUARY 11, 2020

How has the Twitter algorithm changed in 2020? That’s why the changes from the major overhaul in 2017 still continue to resonate today with posts presented to users based on their relevance, determined at a high level by factors like the types of topics and authors that a given user engages with. pic.twitter.com/f8RzOyQEdq.

Twitter 139

Twitter Curation Feed Feedly 139

Sprout Social

JANUARY 5, 2021

For example, a specific meme (think: baby Yoda) might represent a passing fad while brands using memes and humor effectively in their marketing represents a larger, long-term trend. Some examples of trends you can identify via social media include: Types of content are people sharing and engaging with the most.

Strategy 133

Strategy Content How To Trends 133

Hootsuite

MARCH 26, 2020

On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. It also gives them a chance to engage back. Social media isn’t just a good way to share memes and keep up with what’s trending. — HHS.gov (@HHSGov) March 23, 2020. Citizen engagement.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Later

SEPTEMBER 28, 2020

Having high social media engagement is one of the best ways to grow your platforms in 2020. From engaging with your audience to sharing in-depth captions, we’re sharing everything you need to know to boost your social media engagement across all channels. Ready to see your social media engagement skyrocket?

Engagement 103

Engagement Social Media How To Instagram 103

Keyhole.co

OCTOBER 14, 2020

TikTok has been a hot topic throughout 2020 from viral videos and challenges popping up on the platform all the way to the app’s near-ban in the United States. Another way to jump on trends, even while using your own audio, is to see trending video memes and styles, then incorporate those ideas into your own video. Musical.ly

How To 119

How To Marketing Hashtag Influencer 119

Hootsuite

AUGUST 17, 2020

If you’re new to paid social, 2020 is an interesting time to get started. Organic social media refers to the free content (posts, photos, video, memes, Stories, etc.) engage customers at every stage of their buying journey. A post shared by salonbonvivant (@salonbonvivant) on Jul 16, 2020 at 6:41am PDT. Source: MoonPie ).

Organization 145

Organization Social Media Strategy How To 145

Later

DECEMBER 23, 2020

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. From Instagram Reels and TikTok to the original video giant YouTube, there are tons of opportunities to grow your audience and boost your engagement with video content. Adam Mosseri (@mosseri) December 10, 2020.

Social Media 120

Social Media Strategy Meme Instagram 120

Sprout Social

JULY 27, 2023

Static image posts revolutionized the way we share images online—from creating a culture of selfies, memes and compulsory food photography to reimagining how brands could relate to audiences. It seems audiences have stopped engaging with video content like they used to, suggesting they too may be experiencing video fatigue.

Meme 96

Meme Comparison Education Team 96

Hootsuite

NOVEMBER 4, 2022

— 6Goddess Dash (@itsdashszn) March 1, 2020. Employees with active Twitter accounts who engage their professional communities and build personal brands are assets to the companies they work for–not liabilities. At Hootsuite, we get high (numbers of engagements) on our own supply (of employee advocacy tools).

Company 103

Company HootSuite How To Meme 103

Hootsuite

MARCH 4, 2020

Byte is a new social media app, released on January 24, 2020 , that lets users upload six-second videos. Now that it’s live, here’s everything you need to know about Byte, the newest social media platform in 2020. Create a meme-able format. — dom hofmann (@dhof) February 1, 2020. Engage to grow your audience.

Platform 126

Platform Video Campaign Trends 126

Later

DECEMBER 23, 2020

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. From Instagram Reels and TikTok to the original video giant YouTube, there are tons of opportunities to grow your audience and boost your engagement with video content. Adam Mosseri (@mosseri) December 10, 2020.

Social Media 64

Social Media Strategy Meme Instagram 64

Sprout Social

FEBRUARY 7, 2022

With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. One way is by using LinkedIn’s analytics to see who is engaging with your ads and visiting your website. Engagements. Clean up your content.

LinkedIn 118

LinkedIn Brands How To Real Estate 118

Later

DECEMBER 23, 2020

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. From Instagram Reels and TikTok to the original video giant YouTube, there are tons of opportunities to grow your audience and boost your engagement with video content. mosseri) December 10, 2020. We bet you are!

Social Media 52

Social Media Strategy Meme Instagram 52

Hootsuite

FEBRUARY 17, 2022

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. In 2020, they launched the Shop tab, which made it even easier for users to shop while searching the app or browsing a board. No-brainer, right?

How To 111

How To Metadata HootSuite Retail 111

Hootsuite

FEBRUARY 18, 2020

Increasing Instagram engagement takes time and it takes effort. In this article, you’ll learn what Instagram engagement means, different ways of measuring your engagement rate on Instagram, and 15 simple things you can do to increase your brand’s Instagram engagement. What does Instagram engagement mean?

Engagement 145

Engagement Instagram Geotagging Metrics 145

Later

JUNE 11, 2021

And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. According to Twitter’s Letter to Shareholders , Q4 of 2020 saw a 27% increase in YOY (year-over-year) monetizable daily active usage. Engage, Engage, Engage. The takeaway?

Twitter 86

Twitter How To Compete Hashtag 86

Later

SEPTEMBER 18, 2020

A post shared by LaCroix Sparkling Water (@lacroixwater) on Sep 2, 2020 at 1:01pm PDT. A post shared by Apartment Therapy (@apartmenttherapy) on Aug 31, 2020 at 5:00am PDT. A post shared by Well+Good (@iamwellandgood) on Aug 31, 2020 at 5:10pm PDT. — The Honey Pot Co (@thehoneypotcomp) September 1, 2020.

Social Media 97

Social Media Strategy Content UGC 97

Sprout Social

JULY 26, 2022

Images (like graphics, memes or photography). The truth is, content creators do a lot to maintain a consistent and engaging posting schedule. Aside from content creation, I was also handling community management, customer service and analytics. They drive conversation, encourage engagement and bring new ideas to the table.

Brands 76

Brands Content Project Social Media Management 76

Hootsuite

AUGUST 6, 2021

Your average social marketer isn’t typing out dank memes all day—they’re creating content that drives new leads, responding to customer questions, and protecting their brand’s reputation online. — Victor (@just4victor) December 31, 2020. Nothing could be further from the truth, though. How to take action.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Hootsuite

JULY 26, 2023

Keep track of important metrics like your engagement rate , likes , comments , followers and more using this feature. For a complete rundown of how to use IG analytics for your business account, we suggest taking a looksee at this blog post. Instagram Live Make serious connections (in real time) using Instagram Live. Also, sing duets!)

Features 84

Features Instagram Marketing Remix 84

Pixlee

AUGUST 4, 2021

And I’m very bullish on data analytics, I would go in and see what was working and what was not working and change my strategies based on it. I am always engaging with them – I like all their comments, I reply to pretty much every DM. I started Twitter because there were so many memes on Instagram that come from Twitter.

Film 52

Film Communities Project Instagram 52

Hootsuite

JANUARY 25, 2021

I've been testing different types of tweets to see how they perform (in terms of engagement) from the @hootsuite channel. — Nick (@AtNickMartin) December 4, 2020. Plus, we unpacked the results with Hootsuite’s global social engagement specialist, Nick Martin. — Hootsuite (@hootsuite) December 10, 2020.

Engagement 145

Engagement HootSuite Hashtag Social Media 145

Sprout Social

APRIL 1, 2021

It starts with looking at your analytics and data reports per channel. The data below is available both in Sprout and natively, though the native analytics may have timeline constraints. You can sort these by impressions, engagement and clicks to see which type of content performs best. Posting time. Posting at 2 p.m.

Meme 133

Meme Platform Real Estate Report 133

Sprout Social

DECEMBER 5, 2019

Facebook Group marketing is going to grow in 2020 and beyond. For starters, Facebook engagement is actually increasing despite rumblings about the platform’s frequently changing algorithm. And recent data from the Sprout Social Index highlights that 40% of marketers view private communities as a top social trend to prioritize in 2020.

Groups 140

Groups Groups Communities Facebook 140

Keyhole.co

JANUARY 28, 2023

Here are three things to keep in mind in 2020: 1. Using visual content improves overall marketing trends, and it can do wonders for your social media engagement. In fact, influencer marketing is expected to become a $5-$10 billion industry by 2020. It’s 2020 already! Well, guess what?

Trends 52

Trends Social Media Tools Strategy 52

Buffer Social

DECEMBER 13, 2022

And that’s the very reason why Twitter is an ideal site for marketing – it's the perfect place for brands and content creators to engage and converse with their consumers. But sports brands, who posted an average of 41 tweets a week, received the highest twitter engagement of any other industry.

Twitter 85

Twitter Small Business Hashtag Communities 85