Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua.

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Ignite Social Media

DECEMBER 13, 2016

We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Live video, particularly Facebook Live has taken hold this year, and with more brands finding creative ways to take advantage of this, we’ll likely see much more live video in 2017. More Live Video. Employee Advocates. 360 Degree Content.

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Trends Social Media Marketing Influencer 60

agora pulse

OCTOBER 11, 2018

There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Because of the growing number of social media influencers, the role of the social media influencer has changed over the past few years.

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Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel.

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Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

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Influencer Social Media How To SEO 111

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

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Travel Conference Tourism Hotels 47

Pixlee

DECEMBER 15, 2016

If you want to learn more about social media marketing, 2017 is jam-packed year of insightful top social conferences. In this post, you will find a list of the top 10 social media conferences for 2017 with top notch speakers covering a wide variety of topics from influencer marketing to shoppable Instagram.

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agora pulse

MARCH 8, 2017

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to your blog, website or landing page. Charli Day (@charli_says) February 9, 2017.

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Twitter How To Hashtag Domain Name 153

Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing. Use your social media monitoring tool to find them.

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Influencer Marketing ROI Newsletter 55

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Mediakix reports that, as of August 2017, influencers were posting to Snapchat 33 percent less often. Meanwhile, those same influencers were posting 14 percent more often to Instagram Stories. Analytics Tools.

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Instagram Marketing Analytics Influencer 163

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. The answers are out there, and there are tools to help you find them. Followerwonk.

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Analytics Social Media Tools Klout 111

ProBlogger

APRIL 12, 2017

But it’s 2017, so you need to be a bit more creative and find new ways to effectively deliver your lead magnet to your audience and persuade them to join your list. Host a Virtual Summit to Steal Subscribers from Industry Influencers. This is why most marketers use lead magnets for list building. Not sure how to do it?

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List Hosting Blogger Study 55

agora pulse

AUGUST 31, 2017

I’ll include tools that will help you turn your videos into new content. Tool: Audacity. Tool: Rev.com. How not to be an influencer with @danknowlton1 watch more at spiderworking.com/hownottoinfluence #influencer #influencermarketing. Tool: Instasize. Tool: Cutstory. Make an Audio Podcast.

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Video Content Film Instagram 155

Twist Image

APRIL 21, 2017

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. Influencer marketing has shifted from the new and shiny bright object to becoming the fastest growing channel in digital marketing today.

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Influencer Marketing Fashion Startup 45

Pixlee

NOVEMBER 6, 2017

In order to monitor and track the hashtags associated with your brand, check out Pixlee’s list of the 5 free hashtag analytics tools that every brand needs in order to never miss a trending topic or brand ambassador mention ever again. This tool will also show you a wall of posts using the hashtag and the hashtag’s usage patterns.

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Hashtag Analytics Tools Brands 47

Webbiquity SMM

MARCH 7, 2019

Social media is a powerful tool to build buzz around your event and drive attendance. Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget.

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Twist Image

APRIL 21, 2017

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. Influencer marketing has shifted from the new and shiny bright object to becoming the fastest growing channel in digital marketing today.

Influencer 40

Influencer Marketing Fashion Startup 40

Pixlee

OCTOBER 18, 2016

Brands are quickly catching on to the value of influencer marketing. In particular, social influencers on networks like Instagram have significant value as 74% of consumers turn to social media networks for advice before making a major purchase. The Current State of Influencer Marketing. Choosing the Right Influencers.

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Influencer Brands Nielsen ROI 42

Social Media Strategies Summit

APRIL 22, 2019

It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. They’ve been used not only as a quick feedback tool but also as to support engagement and build authentic conversations. Employee Advocacy as the New Influencer. Growing influence of Social Media on Commerce.

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Trends Social Media Instagram Influencer 142

Pam Moore

JUNE 2, 2017

Learn tools and strategies to conduct audience research even on a tight budget. Forbes Top 5 social media power influencer (3 years running); 2017 digital marketers to watch – Forbes and numerous other accolades. I sure hope to see you on the other side and help you truly rock your business and life in 2017!

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Training Communities Social Media Real Estate 167

Buffer Social

JANUARY 19, 2017

Campfire’s top three company goals for 2017 are to: Expand into a new market segment. In order to help Campfire expand into a new market segment , we could: Discover and build relationships with influencers who can amplify our message within the new target market. Ship 3 new key product features.

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Social Media Strategy How To Influencer 40

agora pulse

AUGUST 29, 2017

In March 2017, Instagram posted about the new algorithm : “To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.” For example, Glamour and Giggles tweeted an image addressing “bloggers and influencers” asking for their Instagram handle and niche. False confidence.

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agora pulse

MARCH 16, 2017

Loren Bartley (@Impactiv8) March 13, 2017. You can use the scheduling tool in Agorapulse to schedule to Facebook, LinkedIn, Twitter, Google+, and Instagram in advance of the event. Twice I have burst into tears after meeting this guy at #SMMW. Must hold myself together at #SMMW17 : [link] pic.twitter.com/ymBOyDkkes.

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Conference Social Media Hashtag Meeting 131

Sprout Social

APRIL 18, 2017

Among the many reasons that a customer would unfollow a brand, “spammy” and “annoying” behavior ranks high, according to the Q1 2017 Sprout Social Index. — BC Startups (@BC_Startups) April 11, 2017. — BC Startups (@BC_Startups) April 11, 2017. — Bon Appétit (@bonappetit) April 11, 2017.

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Social Media Brands Startup RSS 102

Sprout Social

NOVEMBER 30, 2021

With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. Within its iOS app, Wayfair has used AR to improve the customer shopping experience since 2017. Social commerce. AR commerce brand example: Wayfair. Livestream shopping. Conclusion.

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Trends Conversation Instagram Influencer 144

Sprout Social

APRIL 12, 2017

Allowing social media influencers to take over your Instagram account for a period of time is smart tactic for certain brands. However, there’s been just as many brands who have tried and failed to gain social media engagement with a costly influencer. So hiring an influencer for an Instagram takeover might not be in the bag.

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Instagram Hashtag Metrics Marketing 69

agora pulse

SEPTEMBER 30, 2020

The brand’s positioning has also allowed it to “own space,” which was seen most prominently during the 2017 eclipse where its clapback of Hostess Snacks garnered national press attention and notoriety: Thanks to Twitter marketing, Moon Pie has built a powerful association with space that accounted for the success of this tweet.

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Social Media Management Social Media Tips Content 187

Proactive Report

MAY 8, 2017

a digital PR and social media agency helmed by Top 50 Social Media Influencer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2017. Identify key influencers that can spread your messages. Meritus Media Inc.,

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Template Templates Social Media Strategy 56

agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. There’s also a live-streaming option and a range of filters and tools to help improve your video presentation. The problem is influencer marketing isn’t cheap.

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UGC Hashtag How To Meme 139

Sprout Social

AUGUST 12, 2020

According to our recent Brands Get Real report , 70% of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017. I also recommend a good social listening tool to find out which issues your audience cares about to ensure your values are aligned. Partner with influencers.

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How To Apparel Influencer YouTube 133

Socialmedia.biz

JUNE 19, 2018

billion social media users in 2017, and it’s set to grow to 2.95 Influencer marketing. Social media influencers are people or brands with large numbers of engaged followers. For example, try out five different influencers and give each of them a unique tracking code to promote. There were 2.46 billion by 2020. In summary.

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Social Media Brands How To Influencer 83

Likeable

MARCH 26, 2019

Vine was shut down in early 2017, and Musical.ly There’s a notification tray, each person has their own profile, and the plus icon in the bottom-center is where you go to post a video, complete with all kinds of editing and sound tools. First there was Vine, then Musical.ly, and now TikTok. What is TikTok? Thanks to its Musical.ly

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Meme Marketing Authentication Feed 111

Pixlee

DECEMBER 7, 2017

With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels.

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UGC Trends Marketing Curation 41

Hootsuite

SEPTEMBER 9, 2020

Learn how to optimize your channel, grow subscriptions, and expand your reach with YouTube ads and influencer partnerships. Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. Try working with an influencer.

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YouTube HootSuite Marketing Video 145

Keyhole.co

SEPTEMBER 18, 2020

Helps You Network with Influencers. Influencer marketing is pegged to be the next big thing in marketing. Influencers are now aware of the power they hold, and thus, tend to be selective with who they engage with on a deep basis. . Make use of a Twitter Analytics tool such as Keyhole.

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Twitter Badge How To Authentication 97

Oktopost

OCTOBER 23, 2019

It was an interesting (albeit manual) tool for checking in on key prospects’ or influencers’ interests, but no real value is lost since the existing “explore” feature is a better option anyway. Alternatively, for serious social observations you could use any of the stellar listening tools on the market. It’s early 2020.

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Marketing YouTube Overview Instagram 110

Keyhole.co

OCTOBER 31, 2023

Launched in 2017, Fenty was a much-needed change. Fenty Beauty frequently collaborates with other celebrities, influencers, and noteworthy brands. For example, on YouTube, several tutorials Fenty features are by other influencers and celebrities, helping the brand use its audiences.

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Social Media Strategy YouTube Trends 52