agora pulse

DECEMBER 27, 2017

A quick look at this live social media activity tracker will tell you just how fierce the competition has become. Brands are vying for attention from fans across all the platforms and social media managers around the globe are searching for new ways to grab audience attention and improve their social media engagement.

Engagement 153

Engagement Social Media Social Media Management Review 153

Buffer Social

OCTOBER 1, 2018

By October 2017, that number grew to 116 million — mostly thanks to organic reach on and organic traffic from Facebook. Using a similar fewer-but-better strategy, we also managed to grow our Facebook reach by more than three times in 2017. ShareaCoke also became the number one trending hashtag on the platform. His secret?

Organization 108

Organization Flipboard Social Media Company 108

Socially Sorted

JANUARY 16, 2017

These are the 11 Top Social Media Management Tools for Business that I can’t Live Without in my business right now. . I’ve tried and tested many tools but these are the tools that I am using right now, every week to post and engage on social media. . My Criteria for Top Social Media Management Tools.

Social Media Management 40

Social Media Management Tools Social Media Instagram 40

Buffer Social

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25   “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. The company reportedly made over $70,000.

Examples 92

Examples Campaign Discount Marketing 92

Hootsuite

JULY 8, 2020

Challenges: What pain points is your social media audience dealing with? Stage of life: Does your social media target audience include college students? B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Research which social channels your audience uses.

Template 145

Template Templates Social Media How To 145

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Hashtag challenges. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views.

UGC 139

UGC Hashtag How To Meme 139

Sprout Social

MAY 9, 2017

It’s just another normal day at the office as a social media manager. You start replying to Tweets, scheduling a few Facebook posts and put up a couple pictures of last night’s company dinner on Instagram. Most Engaged Hashtags. What this metric tells you: Which hashtags you should use.

Metrics 109

Metrics Instagram Hashtag Engagement 109

Keyhole.co

JULY 29, 2023

They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. You don’t have to be a B2C company. Creating social media campaigns Starbucks designs captivating social media campaigns to generate buzz and attract attention.

Campaign 52

Campaign Social Media Strategy Hashtag 52

Hootsuite

MAY 7, 2020

Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. In September 2018, TikTok’s parent company Bytedance usurped Uber’s long-held position as the world’s most valuable startup. According to company documents from March 2019, the average U.S. billion times.

Marketing 145

Marketing Statistics Hashtag Startup 145

agora pulse

MAY 1, 2018

What a year it’s been for social media managers and we’re only in May! 2018 has seen a barrage of social media updates brought about by new data rules, scandals, and network updates. The social media giant has around 200 million fake or duplicated accounts right now. Verify Facebook Admins.

Social Media 75

Social Media Social Media Management Press Release Data 75

Hootsuite

FEBRUARY 3, 2020

Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Your employees are on social media. Social media guidelines lay down some rules. Protect your employees from social harassment.

Guidelines 143

Guidelines Social Media Policies How To 143

Hootsuite

MAY 6, 2020

Is the Twitter handle the same as your other social media accounts? Did someone forget to update your header image after your 2017 Holiday Campaign, and now— whoops!— It’s a lot of information, but we’ve got a template for conducting a social media audit to make this process easy. Create guidelines. Profile photo.

Twitter 145

Twitter HootSuite Marketing Hashtag 145

Hootsuite

MAY 20, 2020

Especially since the algorithm’s first appearance on the platform made #RIPTwitter a trending hashtag. It also helps determine what appears in In Case You Missed It (ICYMI), Twitter Moments, For You, trending hashtags, and more. . 2017: Relevance model and ICYMI. Keep an eye on trending hashtags. Trending hashtag?

Twitter 145

Twitter HootSuite Hashtag How To 145

Unmetric

APRIL 2, 2019

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. But in 2017, things changed. To win the Top Social Artist Award in 2017, fans had to vote for BTS by using the hashtag #BTSBBMMAs.

Social Media 97

Social Media Brands Marketing Tourism 97

Keyhole.co

MARCH 16, 2023

Visit their platforms to see how they’re doing their social media — responding to feedback, joining industry conversations, and so on. Fashion company Topshop, for example, is a good brand to learn social listening from. — Kathryn Birstein (@kbirstein) January 31, 2017 #DeleteUber campaign.

Fashion 98

Fashion Sentiment Collaboration Policies 98

agora pulse

MAY 1, 2018

What a year it’s been for social media managers and we’re only in May! 2018 has seen a barrage of social media updates brought about by new data rules, scandals, and network updates. The social media giant has around 200 million fake or duplicated accounts right now. Verify Facebook Admins.

Social Media 74

Social Media Press Release Data Badge 74

agora pulse

APRIL 23, 2019

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. There’s a good reason why social media marketers use emojis. I’m not a psychologist, but I am interested in the best ways brands can communicate on social media.

Social Media 119

Social Media Campaign Wikipedia Study 119

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Are there relevant days or hashtags to incorporate? Explore TikTok.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Buffer Social

SEPTEMBER 22, 2017

Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts , check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate. The 6 best social media tools.

Social Media 112

Social Media Tools Strategy Social Media Management 112

Hootsuite

OCTOBER 8, 2019

. — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. Purdue University used social media for fundraising to great success. million but they also saw huge improvements in their social reach. . — University of British Columbia (@UBC) February 21, 2017. Crisis communication.

Education 111

Education Social Media Tips Policies 111

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average.

Tools 40

Tools BuzzStream Marketing Template 40

Sprout Social

OCTOBER 10, 2019

Starting up a Twitter page for your company is easy. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online.

Strategy 109

Strategy Tips Twitter Marketing 109

agora pulse

SEPTEMBER 2, 2020

In this article, I’m sharing hacks and advice on how to start your social media marketing agency. Use Social Media Management Tools. How to Manage Your Workday. How to Delight Clients at Your Social Media Marketing Agency. Find New Clients for Your Social Media Marketing Agency.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Hootsuite

MAY 4, 2020

For instance, in 2017, Instagram shut down a bunch of automation services like the former go-to tool, Instagress. Social listening and hashtag monitoring tools that surface the conversations your brand wants to be a part of (or just keep on top of). What happened when I tried Instagram automation.

Instagram 140

Instagram HootSuite Software Comments 140

Hootsuite

SEPTEMBER 10, 2019

Social media managers should always work to include and account for diverse perspectives, and takeovers can help to fill in gaps or lift certain voices. Do a social media audit and see if your content truly reflects your audience, customers, or employees. Also keep an eye on social media holidays.

Social Media 111

Social Media How To Hosting Hashtag 111

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Have a tight budget?

Social Media 175

Social Media UGC Tips CPM 175

Buffer Social

APRIL 10, 2017

A huge thank you to Lauren for loading this episode up with actionable wisdom and takeaways for social media managers and marketers looking to stand out by creating a powerful brand voice on social media. Utilizing company personalities to build a social media following. Highlights.

Brands 96

Brands Construction Social Media Management Social Media 96

Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. Posted by Ginsoy – Extreme Chinese on Tuesday, February 21, 2017. 6 social media contest ideas to increase followers. In less than 10 weeks, the company nearly doubled its following on Instagram.

Examples 111

Examples Social Media Instagram Hashtag 111

Hootsuite

AUGUST 21, 2019

Since launching native video in 2017, LinkedIn video has taken off. Try the Communities Hashtags feed. Here, you can associate your Page with up to three hashtags (try a mix of niche and broad ones). Tag any guest speakers (if they have Pages) and add a few well-chosen hashtags. Plus, it includes some great hashtags.

LinkedIn 111

LinkedIn How To HootSuite Marketing 111

Keyhole.co

MARCH 7, 2023

However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play. Social media monitoring has become essential to any company’s digital marketing strategy.

Social Media 59

Social Media Apple Trends Reputation 59

Later

JUNE 12, 2020

At Later, we’ve added Juneteenth to our free downloadable holidays calendar — so every brand and social media manager has a reminder to celebrate the day. Both Twitter and Square are making #Juneteenth (June 19th) a company holiday in the US, forevermore. A day for celebration, education, and connection.

Social Media 106

Social Media Brands Creative Commons Education 106

Buffer Social

APRIL 3, 2017

In episode #38 of The Science of Social Media , Jay shares the steep challenges that marketers are facing today and the 4 ways they can fix their broken content marketing and social media programs. Jay Baer (@jaybaer) March 26, 2017. How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS.

Social Media 99

Social Media Content Marketing Social Media Management 99

Buffer Social

FEBRUARY 14, 2017

For example, Kuno Creative, an inbound marketing agency, experimented with having employees take over the company’s Instagram account. To make Kuno’s company culture and values transparent and top-of-mind by consistently providing engaging visuals. Your colleagues can share about your company from their perspectives.

Hosting 109

Hosting Instagram How To Metrics 109

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

agora pulse

JANUARY 19, 2017

A photo posted by Sweety High (@sweetyhigh) on Jan 17, 2017 at 12:04pm PST. For Instagram takeovers that don’t require influencers (think behind the scenes at your company) remember to choose someone that has authority within your organization, or someone that is charismatic (for videos) or that can create great content.

Instagram 60

Instagram Hashtag Influencer Campaign 60

Hootsuite

NOVEMBER 2, 2023

Need help planning your Valentine’s Day social media posts? Social media managers are some of the most creative people in the business, but even the pros need a little inspiration from time to time. Jones Soda Co. Sainbury’s make stop-motion fun are red (with chorizo AND tomato). Try it free today.

Examples 88

Examples Social Media Apparel Banking 88

Buffer Social

MAY 9, 2016

Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? According to research from marketing startup Crowdtap and the global research company Ipsos , Millennials and other generations trust UGC 50% more than other types of media.

Instagram 75

Instagram UGC Content Hashtag 75