Buffer Social

MARCH 20, 2017

Join us as we get an insider’s look into how Travis Bernard and the team at TechCrunch approaches video marketing in 2017. Travis shares what makes videos successful for them on social media as well as the exact metrics that marketers should focus on when it comes to video. TechCrunch’s video creation process.

Video 112

Video Trends Aggregator Metrics 112

Sprout Social

MAY 9, 2017

It’s just another normal day at the office as a social media manager. Most Engaged Hashtags. What this metric tells you: Which hashtags you should use. Hashtags and Instagram go together like peanut butter and jelly. Remember, hashtags on Instagram function like keywords for search engine optimization.

Metrics 111

Metrics Instagram Hashtag Engagement 111

Hootsuite

JULY 8, 2020

But understanding who’s already buying from you can help you understand who’s most likely to be interested in your social channels. If you’re not already, now would be a great time to incorporate UTM codes into social posts, either manually or using a social media management platform like Hootsuite. Keyhole.co.

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Template Templates Social Media How To 145

Buffer Social

MARCH 19, 2018

As Instagram has grown it’s become an integral marketing channel for more than 5 million businesses worldwide 1 Instagram business blog , September 2017. But as a busy social media manager, it can be difficult to find the time to consistently post to Instagram. Consistency plays a key role in social media success.

Instagram 112

Instagram How To Notification Hashtag 112

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Hashtag challenges. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views.

UGC 139

UGC Hashtag How To Meme 139

Sprout Social

MAY 1, 2017

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. Have 72 hours to see Chicago?

Engagement 111

Engagement Social Media Hashtag Metrics 111

Hootsuite

NOVEMBER 5, 2019

At the very least, people will find you via the hashtags you select. Scheduling your posts in advance is a simple hack for your Instagram hashtag strategy. While using the same thirty mostly-irrelevant hashtags on every post will win you no points with the algorithm, with a scheduler you can fine-tune your tactics in advance.

Instagram 112

Instagram HootSuite How To Social Media Management 112

Buffer Social

APRIL 10, 2017

A huge thank you to Lauren for loading this episode up with actionable wisdom and takeaways for social media managers and marketers looking to stand out by creating a powerful brand voice on social media. Merriam-Webster (@MerriamWebster) February 10, 2017. This episode is available on: iTunes. .

Brands 111

Brands Social Media Management Construction Social Media 111

Hootsuite

JUNE 26, 2019

Create a hashtag. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. Create a hashtag that hasn’t had much prior use so that your event doesn’t get buried in a mountain of irrelevant content. One guarantee about social media event promotion?

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Eventful Social Media Hashtag HootSuite 111

Buffer Social

FEBRUARY 20, 2017

A huge thank you to Hannah for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to take their Instagram Stories content to the next level in 2017! We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.

Instagram 111

Instagram Strategy Social Media Management Metrics 111

agora pulse

APRIL 23, 2019

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. There’s a good reason why social media marketers use emojis. I’m not a psychologist, but I am interested in the best ways brands can communicate on social media.

Social Media 119

Social Media Campaign Wikipedia Study 119

Hootsuite

OCTOBER 8, 2019

. — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. Purdue University used social media for fundraising to great success. million but they also saw huge improvements in their social reach. — University of British Columbia (@UBC) February 21, 2017. Crisis communication.

Education 112

Education Social Media Tips Policies 112

Unmetric

APRIL 2, 2019

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. But in 2017, things changed. To win the Top Social Artist Award in 2017, fans had to vote for BTS by using the hashtag #BTSBBMMAs.

Social Media 97

Social Media Brands Marketing Tourism 97

Hootsuite

SEPTEMBER 10, 2019

Social media managers should always work to include and account for diverse perspectives, and takeovers can help to fill in gaps or lift certain voices. Do a social media audit and see if your content truly reflects your audience, customers, or employees. Also keep an eye on social media holidays.

Social Media 111

Social Media How To Hosting Hashtag 111

Buffer Social

OCTOBER 1, 2018

By October 2017, that number grew to 116 million — mostly thanks to organic reach on and organic traffic from Facebook. Using a similar fewer-but-better strategy, we also managed to grow our Facebook reach by more than three times in 2017. ShareaCoke also became the number one trending hashtag on the platform. His secret?

Organization 111

Organization Flipboard Social Media Company 111

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 112

Analytics Social Media Tools Klout 112

Hootsuite

AUGUST 21, 2019

Since launching native video in 2017, LinkedIn video has taken off. Try the Communities Hashtags feed. Here, you can associate your Page with up to three hashtags (try a mix of niche and broad ones). Tag any guest speakers (if they have Pages) and add a few well-chosen hashtags. Plus, it includes some great hashtags.

LinkedIn 111

LinkedIn How To HootSuite Marketing 111

Sprout Social

OCTOBER 10, 2019

Planning ahead for holidays and special events will give you time to craft high quality content to take advantage of trending hashtags and topics. For instance, we know hashtags like #Halloween, #Thanksgiving and #Christmas will be trending as it gets closer to those dates. Our Q2 2017 Index found that responsiveness is the No.

Strategy 111

Strategy Twitter Tips Marketing 111

Buffer Social

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post. 

Examples 134

Examples Campaign Discount Marketing 134

Buffer Social

JUNE 30, 2017

Gen Zs (now beginning to enter the workforce) only know a world with social media, compared to their counterparts – Millennials, Generation X, and Baby Boomers – who can still fondly remember back to the days of snail mail and dial-up modems! Carter Wilkerson (@carterjwm) April 6, 2017. HELP ME PLEASE.

Social Media 112

Social Media MySpace Hashtag News 112

Socially Sorted

JANUARY 16, 2017

These are the 11 Top Social Media Management Tools for Business that I can’t Live Without in my business right now. . I’ve tried and tested many tools but these are the tools that I am using right now, every week to post and engage on social media. . My Criteria for Top Social Media Management Tools.

Social Media Management 40

Social Media Management Tools Social Media Instagram 40

Ignite Social Media

JANUARY 17, 2017

Based on past Super Bowl social trends, check out these potential opportunities for your brand. 1) Trending Hashtag Overload. Let’s start with the easiest; social media managers should ensure their Super Bowl weekend strategy. involves monitoring trending hashtags for real-time opportunities.

Social Media 60

Social Media Sports Hashtag Social Media Management 60

Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. Posted by Ginsoy – Extreme Chinese on Tuesday, February 21, 2017. 6 social media contest ideas to increase followers. Create a hashtag challenge. View this post on Instagram. ????W

Examples 112

Examples Social Media Instagram Hashtag 112

Sprout Social

AUGUST 30, 2016

While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. This is why so many people trust Sprout Social as their go-to Instagram management tool. In fact, eMarketer discovered less than 50% of brands are actively on Instagram.

Instagram 79

Instagram Brands Collaboration Hashtag 79

Buffer Social

NOVEMBER 15, 2016

We are excited to share our third, very special bonus podcast episode with you on important social media trends and stats going into 2017! Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media. This episode is available on: iTunes.

Trends 40

Trends Social Media Marketing Survey 40

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 112

Influencer Social Media How To SEO 112

Sprout Social

JULY 31, 2018

Instagram has grown to over 800 million users , adding over 100 million since April 2017. Hashtag contests. These are probably the most common type of contest and they typically use a branded hashtag. For example, Coca-Cola has a branded hashtag #shareacoke. Below are a couple types of contests that you could consider.

Instagram 91

Instagram Brands Marketing Hashtag 91

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Are there relevant days or hashtags to incorporate? Explore TikTok.

Social Media 82

Social Media Authentication Social Media Management comScore 82

Buffer Social

MAY 9, 2016

For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. Hashtags and Contests with Giveaways. Second, it helps to give your brand a unique voice and social angle.

Instagram 76

Instagram UGC Content Hashtag 76

Hootsuite

MARCH 26, 2020

Use a hashtag to help people find and follow the conversation. Don’t forget to share an event hashtag. Check out our complete guide to social media event promotion. Posted by Purple on Monday, May 1, 2017. Schedule all of your social media posts, engage with followers, and measure performance from one dashboard.

Hosting 145

Hosting Eventful Tips How To 145

Later

JUNE 12, 2020

At Later, we’ve added Juneteenth to our free downloadable holidays calendar — so every brand and social media manager has a reminder to celebrate the day. No one wants to be that brand who becomes a hashtag for the wrong reasons! Plus, many brands are taking steps to celebrate the day. You can do it.

Social Media 106

Social Media Brands Education Creative Commons 106

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? Klear is a social intelligence platform that analyzes and reports on the social followings of users broken down into over 60,000 categories with over 500 million profiles and 5 years of historical data. Social Media. Marketing Automation. AgoraPulse.

Tools 40

Tools BuzzStream Marketing Templates 40

Sprout Social

JULY 26, 2022

Jayde Powell, an Atlanta-based social media manager turned content creator , runs into this misconception fairly often. “A There are so many layers to social media management,” says Powell. Aside from content creation, I was also handling community management, customer service and analytics.

Brands 98

Brands Content Project Social Media Management 98

agora pulse

JANUARY 19, 2017

A photo posted by Sweety High (@sweetyhigh) on Jan 17, 2017 at 12:04pm PST. Create a Branded Hashtag. Creating a branded hashtag for you Instagram takeover is important because it will help you: Monitor the campaign and user posts or comments. A photo posted by Martin Fourcade (@martinfourcade) on Jan 18, 2017 at 11:40pm PST.

Instagram 60

Instagram Hashtag Influencer Campaign 60

agora pulse

DECEMBER 14, 2016

Social listening is the process of monitoring digital conversations to understand what customers are saying about your brand online and if you’re a social media manager or PR agency then you may be in the 24% of brands already be doing this for your clients…. Best for monitoring and reporting on social media channels.

Tweetdeck 60

Tweetdeck Social Media Management Press Release Influencer 60

Sprout Social

MARCH 3, 2017

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. Understanding the difference between listening and monitoring on social media is the first step to success. — walter vinci (@waltervinci) March 1, 2017. — Jeff Higgins (@AnnaMariaSocial) March 1, 2017.

Social Media 40

Social Media Patterns Brand Monitoring Social Media Management 40

Hootsuite

MAY 13, 2020

Lorenz traces its social media etymology way back to 2011 on YouTube. Facebook has been running its Creator Studio since 2017. Influencers have found a way to use social video to great effect. The post 8 Important Influencer Marketing Trends to Watch Right Now appeared first on Hootsuite Social Media Management.

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Influencer Trends Marketing Guidelines 145